At a time when the competition between foreign capital and local brands was fierce, "Southwest King" Freedom Point became the first company in the mainland to invite male stars to endorse feminine hygiene products, and the advertisement of "To be a woman is to be free" was broadcast on Hunan Satellite TV throughout the day, creating the most in the industry, and was also rated as one of the most thunderous ideas of the year. By 2016, Chongqing Baiya, a company owned by Freedom Point, occupied a 2.9% share of China's sanitary napkin market with Freedom Point and Nishuang, ranking seventh.
 
Senseless 7 Days is the thinnest series of Freedom Point, the towel body is fluffy and skin-friendly, light and comfortable, and has a 0.1cm absorbent layer. The outer packaging with aluminized film is easy to access and hygienic, and the price of one piece is 1.5 to 2.5 yuan. Another non-inductive worry-free series, the absorption core is different from other series, presenting a Y-shaped core that is more in line with the human body, but the area of the absorption core is not as large as the X-shaped sports series of Gaojie silk, and the Y-shaped core is too concentrated after absorbing menstrual blood, but it is easy to re-infiltrate.
 
Freedom Point has always adhered to the mid-to-high-end route, in addition to the senseless 7 days, no sense worry-free, there is also a convenient to carry control Jun series, which is the most high-end invisible series. In terms of comfort, the invisible series has more advantages, three-dimensional dot design, soft cotton surface layer is delicate, the overall light and soft, and has 25 patented technologies. The packaging is designed by Freepoint and well-known Italian designers, with a black and white background color blended with a little black dress and leopard print, which is more stylish and eye-catching on the supermarket shelves. But the price is not cheap, the series is priced at 2-5 yuan / piece, and the highest price of 420mm night use is comparable to the price of a pair of sleeping pants.