List of product brands > Personal care > Hygienic care > sanitary towel > ABC sanitary napkins Updated: 2025-02-20

ABC

Overall scoring
73
Word-of-mouth ratings
8.8
Popularity index
18343

How about ABC sanitary napkins brand introduction

ABC brand named "Always being clean", white streamlined packaging, on the shelves appear extraordinarily "foreign", consumers once regarded it as a foreign brand, in fact, ABC, Free fly also belongs to Guangdong Jingxing, in 2016, Jingxing successfully squeezed into the top three in China's sanitary napkin market, occupying 10.6% of the market share of supermarket channels, according to Nielsen statistics, ABC series sanitary napkins in the South China market share ranked second.
 
"Coolness" is a major feature of ABC, and its product line includes KMS Cooling Formula, Australian Tea Tree Series, New Skin Feeling and other series, with KMS series being the most classic. In order to distinguish it from the sanitary napkin products on the market, the blue absorbent body is added to the towel body, which is actually a diversion layer made of non-woven fabric, so as to speed up the penetration of menstrual blood into the absorption layer, and the dryness has also been improved a lot, but the partition of the sanitary napkin is not water repellent, and the anti-leakage effect is average.
 
Seven Degrees Space has a soft cotton comfort product line, and ABC's new skin feel series is also worth mentioning. The KMS formula is continued, and the fiber surface imported from Japan is selected, which is softer, and the S-shaped air permeable hole, the wood pulp absorption core with the gap is matched with the breathable bottom film, and the breathable and destuffing effect is better. There is not much difference between the price of the KMS series and the new skin feeling, which is about 1 yuan for daily use and 1.5-4 yuan for night use.
 
In addition, the Australian tea tree series has won the 2014 Pacific Fashion Network PCLADY "Fresh and Comfortable Recommendation Award", tea tree essence can alleviate odors, the unit price does not exceed 2.5 yuan, and the latest worry-free pants, convenient for more use at night, 10 pieces of price about 50 yuan.
 
From the packaging point of view, ABC's first easy-to-peel sticker design is commendable, and the closure of the packaging can be glued multiple times, making it more hygienic to store. It should be reminded that most of ABC products contain KMS cooling factor, mainly peppermint, which is very cool, and is not recommended to be used in winter, but it itself does not cause dysmenorrhea, which is caused by the increase in endometrial prostaglandin (PG) content during menstruation, which causes uterine smooth muscle contraction and vascular contracture.