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List of product brands > Personal care > Hygienic care > tampon > Tampon brand rankings Updated: 2025-02-21

2025 tampon brand rankings

【2025 Tampon Brand Ranking】Relying on the big data of the whole network, tampon brands selected according to tampon brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): Tampax, Playtex, Lil-Lets Lillaith, Kotex, SOFY Sophie, natracare Naika, WHETHER, FEMME Non-secret, if you are querying what brand of tampon is good? This tampon brand ranking list is for your reference only.

  • TOP.1 Tampax

    Tampax United States

    The world's most famous tampon brand is none other than Dambis. Dambis is known worldwide as the inventor of the first internal tampon and has been named one of Fortune magazine's outstanding inventions of the 20th century. As early as 1986, Danbes' market share in the United States exceeded 50%. In recent years, with good advertising and marketing, Dambis has gained momentum. According to Statista, the most commonly used tampon brand in the United States, Dambis has ranked first for eight consecutive years and is also the brand with the highest sales volume in the U.S. market. Danis also occupies an excellent market advantage in European countries, firmly occupying the top position in the tampon market in the United Kingdom, France, Spain and other places. Although Danbis has always occupied a dominant position in the European and American markets, it has repeatedly hit a wall in China, and entered the Chinese market twice in 1989 and 1997, but due to the lack of awareness of Chinese people at that time, Danbis withdrew due to low sales. In 2017, Procter & Gamble announced the comeback of Danbis in the Chinese market, and this time, Danbis was clearly ready to not only increase the number of tampons...

    1
    Score
    82
    popularity
    10131
  • TOP.2 Playtex

    Playtex United States

    Started with latex products, Beideshi launched tampon products in the 60s and officially competed with Danbis. Due to their quality, the tampons were an instant hit, and the Gentle Glide range of tampons, first launched in 1973, are still selling worldwide. Today, Bedex is the second-largest tampon producer in the U.S. and remains a strong competitor in the tampon industry, splitting most of the U.S. tampon market with Dambis. The advantage of the Tampon is that the core design is made of cotton fiber, which is superior in terms of comfort and absorption compared to the synthetic materials used by similar brands such as Danbis and Gaojiesi, which has become the foundation of the brand. However, the packaging plastic bags of all the products of Beideshi have a mediocre texture and are slightly cheap. And the independent packaging design of the sliver is not careful enough, which is not as convenient and environmentally friendly as the paste-type packaging of some products of Danbis. The sewing of the cotton strip uses a flower pattern to expand, and the bottom end of the cotton strip expands and the upper end of the expansion range is different after absorbing water, so that the cotton strip can not only gently adhere to the inner wall of the vagina, but also absorb...

    2
    Score
    82
    popularity
    17069
  • TOP.3 Lil-Lets 丽尔莱思

    Lil-Lets 丽尔莱思 United Kingdom

    A strong brand in the field of British feminine products, Lillais is the only brand in the world that sells all women's menstrual products, including sanitary napkins, tampons, pads, etc., in the British region, South African market, Lillais has the highest market share, British user loyalty of 84%, is the only brand in the European market that can compete with Danbes. Although tampons are not the main products of Lierlais, with its brand influence, Lierlais's tampons sales are still very considerable, and after entering the Chinese market in 2015, they have also achieved a good response. The packaging of its tampons is ingenious, according to the color of the outer packaging to distinguish the absorption of tampons, there are pink, goose yellow and other colors, not only make the product easy to identify, but also look girly. In addition to the bright color, the packaging of Lier Lai Si is also remarkable in other aspects, the packaging box adopts a double-layer design, and the carton is wrapped around a circle of cardboard, which can reduce the damage rate during transportation. The inner packaging is made of film plastic and designed with a crimping line, which is clean and hygienic and easy to tear and use. Lillais tampons take care of newbies...

    3
    Score
    81
    popularity
    12565
  • TOP.4 Kotex Lux

    Kotex Lux United States

    As the second largest personal care product group in the world, Kimberly-Clark's brand Gaojiesi has created many firsts in the development process: it is the world's first brand of women's sanitary napkins, invented sanitary pads, and is the world's first brand to popularize menstrual knowledge to the public. In the United States, Europe and Asia, the company is a leading brand with a market share of the top three, second only to Dambis and Bedex. In December 2018, Groce announced a recall of tampons in the United States and Canada, and some batches of recalled products had cotton wool rupture during the removal process, and at present, the recalled products have been destroyed. As a specific batch of product is sold in some regions, the high-quality tampons have not been affected by the turmoil in most markets. Although the background of Gaojiesi is strong, the comfort of the tampon is not outstanding, and the recognition is slightly inferior to that of Lillaith. In China, Gaojiesi is better known for its sanitary napkin products, in fact, its cotton sliver products are also abundant. The outer catheter of the high-quality silk tampon is designed with transparent sections, which is convenient for the first use...

    4
    Score
    79
    popularity
    9418
  • TOP.5 SOFY Sophie

    SOFY Sophie Japan

    Like Gaojiesi, Sophie also has a strong parent company behind it as a support for Unicharm Corporation, which is a leader in the field of non-woven fabrics and absorbent material molding and processing. Unicharm Group launched Sophie in 1997 and quickly became one of the most familiar feminine hygiene brands in China, based on high-performance night sanitary napkins and pads. Sophie is not only the drafting unit of the national standard for sanitary napkins, but also ranked fourth in the Chinese market with a market share of about 9% from 2010 to 2015, and its position in the industry is very stable. Even though in the past two years, women's menstrual product brands have continued to pour in and rise, but according to Alibaba's e-commerce consumption data in 2017, Sophie ranked first in the three comprehensive indicators of online sanitary napkin brand sales, repurchase rate, and per capita consumption with various advertising and promotional activities. Sophie tampon catheters are thinner, easier to hold, less slippery, and easier to push in. And the non-foreign body feeling of the tampon is comparable to that of Beideshi, and it is arrow-shaped when taken out, and the texture is softer, so there will be no obvious discomfort. But it is also due to the fact that Sue...

    5
    Score
    77
    popularity
    12896
  • TOP.6 Natraare Naika

    Natraare Naika United Kingdom

    Naika is the world's first organic natural feminine hygiene brand, even in the world, is a benchmark enterprise of organic natural feminine hygiene products, and has obtained EPD international environmental protection product certification, EU biodegradable certification, global organic textile certification, etc. In 2017, Naika was awarded the MADE SAFE U.S. ingredient safety certification, which has not been awarded to any similar product before. Environmental protection is inevitably the biggest feature of Naika's feminine hygiene products, all of which use 75% to 100% renewable materials, 100% are not chlorine bleached, not tested on animals, do not contain any materials made of crude oil, and more than 90% of the substances in the products are biodegradable and compostable. The quality of tampons is also outstanding, using all-ecological natural cotton from Sweden, the United Kingdom, Greece and other countries certified by the British Soil Association, which can keep fluffy and soft after absorbing water, and will not be loose and deformed and inconvenient to take out. The conduit also follows its eco-friendly philosophy and can be discarded into the toilet bowl for flushing. Naika tampons have a strong absorption capacity, but the absorption rate is slower. It is divided into two types: with and without assistance, because the catheter with assistance is paper...

    6
    Score
    75
    popularity
    14119
  • TOP.7 WHETHER

    WHETHER United States

    One of the four major tampon brands in the United States, along with Danbis, Bedex, and Gaojiesi, WHETHER is also the most easily seen open-shelf brand in supermarkets. Since the most common type of tampon in the Chinese market is its finger-entry tampon, which needs to be used with fingers deeply, it is too difficult for novices who do not grasp the angle and depth of insertion, which is one of the reasons why WHETHER is difficult to be accepted by Chinese consumers. The WHETHER tampon box is similar in size to the contact lens case, making it easier to carry. Its tampons are designed with a spiral cross-concave pattern and use the brand's unique Transient absorption technology, which performs well in terms of water absorption and water absorption speed, but the WHETHER tampon has a thinner cotton thread and does not absorb water. The tampon is compressed and firm, and it is relatively dry when inserted, and most people will have a significant foreign body feeling. After absorbing water, it swells more than Sophie, and the discomfort of taking it out will be stronger. WHETHER tampons are available in catheter series, finger-in series and flexcia series. In contrast, it is more recommended to buy the WHETHER catheter series, which are all short catheter designs, which are equivalent to the size of a lipstick and are very portable. It's better than the same brand...

    7
    Score
    72
    popularity
    16298
  • TOP.8 FEMME is not secret

    FEMME is not secret Beijing

    Although tampons are already a mainstream menstrual product in the European and American markets, the current use rate in China remains at only 2%. For a long time, China's cotton strip market has been occupied by imported brands, and it was not until the past two years that the birth of Feibi broke this situation. After its listing, it won the London Design Week Design Award, Topasia Design Award, etc., and is currently among the top 10 tampons on major e-commerce platforms. Non-secret sales channels are widely distributed, with full online and offline coverage, and some pharmacies also have distribution. The raw materials of non-secret tampons are made of cotton wicks imported from Europe, and the outer packaging design is Japanese style, which belongs to the small fresh route. The overall design of the non-secret is friendly to novices, and the two-color catheter is used, which can be easily pushed into the correct position for the first use. However, the catheter has a frosted texture, so there is a slight foreign body sensation when pushed in. The price of non-secret is high, the price of a single flow type of 16 pieces is 75 yuan, and the price of a combination of 5 pieces of a day is 29 yuan, which is less cost-effective. If you try it for the first time, you can register on the official website of Non-secret, and then purchase a trial after receiving a newcomer discount.

    8
    Score
    70
    popularity
    15434
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List of related product brands

Top tampon brands

  • 1 17069 Playtex

    Playtex

    Started with latex products, Beideshi launched tampon products in the 60s and officially competed with Danbis. Due to their quality, the tampons were an instant hit, and the Gentle Glide range of tampons, first launched in 1973, are still selling worldwide.

  • 2 16298 WHETHER

    WHETHER

    One of the four major tampon brands in the United States, along with Danbis, Bedex, and Gaojiesi, WHETHER is also the most easily seen open-shelf brand in supermarkets. Since the most common type of tampon in the Chinese market is its finger-in sliver, it needs to be used with fingers deeply, which is difficult to grasp

  • 3 15434 FEMME is not secret

    FEMME is not secret

    Although tampons are already a mainstream menstrual product in the European and American markets, the current use rate in China remains at only 2%. For a long time, China's cotton strip market has been occupied by imported brands, and it was not until the past two years that the birth of Feibi broke this situation. its listing

  • 4 14119 Natraare Naika

    Natraare Naika

    Naika is the world's first organic natural feminine hygiene brand, even in the world, is a benchmark enterprise of organic natural feminine hygiene products, and has obtained EPD international environmental protection product certification, EU biodegradable certification, global organic textile certification, etc. how

  • 5 12896 SOFY Sophie

    SOFY Sophie

    Like Gaojiesi, Sophie also has a strong parent company behind it as a support for Unicharm Corporation, which is a leader in the field of non-woven fabrics and absorbent material molding and processing. Unicharm Group launched Sophie as early as 1997 with high-performance night sanitary napkins

  • 6 12565 Lil-Lets 丽尔莱思

    Lil-Lets 丽尔莱思

    A strong brand in the field of British feminine products, Lillais is the only brand in the world that sells all women's menstrual products, including sanitary napkins, tampons, pads, etc., in the British region, South African market, Lillais has the highest market share, and British users are loyal

  • 7 10131 Tampax

    Tampax

    The world's most famous tampon brand is none other than Dambis. Dambis is known worldwide as the inventor of the first internal tampon and has been named one of Fortune magazine's outstanding inventions of the 20th century. Back in 1986, Danbis was in the U.S. market

  • 8 9418 Kotex Lux

    Kotex Lux

    As the second largest personal care product group in the world, Kimberly-Clark's brand Gaojiesi has created many firsts in the development process: it is the world's first women's sanitary napkin brand, invented sanitary pads, and is the world's first menstrual knowledge popularization to the public

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