List of product brands > Personal care > Hygienic care > Adult nursing pads > Adult nursing pad brand rankings Updated: 2025-02-21

2025 Adult Care Pad Brand Ranking

【2025 Adult Care Pad Brand Ranking】Relying on the big data of the whole network, adult nursing pad brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of adult nursing pads (in no particular order): TENA Tening, Lifree, Depend, Zhenqi, PurCotton Cotton Times, Dacco's Birthday, October Crystal, Kaili, COCO Reliable, ElderJoy, Bao Daren, If you are looking for what brand of adult nursing pads is good? This list of adult nursing pad brands is for your reference only.

TOP.1

TENA TENIN Sweden

TENA is part of the SCA Group, a global hygiene manufacturer and also known as a $1 billion brand, a brand with annual sales of more than $1 billion, and it is a global market giant in incontinence products, with a market share of about twice that of the second largest player, and one out of every four pads sold in the world comes from TENA. For people with mild and moderate incontinence, TENA has four product lines: pads, diapers, activity pants and diapers, while nursing pads belong to a series of auxiliary care products, which are mainly promoted to professional channels such as nursing homes and nursing centers. As an adjunct to care, nursing mats can be laid on the bed to protect the sheets and reduce the number of changes, thus reducing the workload of the caregiver. With the exception of a small number of original imports, most of SCA's products sold in China are sold on an OEM basis, and in 2014, China paper giant Vinda integrated SCA's personal care business in mainland China, Hong Kong and Macau. Vinda's 11 production bases are located in China, and incontinence products are mainly produced in Longyou, Zhejiang Province and Xiaogan, Hubei Province, both of which have advanced equipment imported from Europe, and their products are not only supplied to China, but also exported to the United Kingdom、...

1

Score

82

popularity

13681
TOP.2

Lifree is a joy for each other Japan

Unicharm has a long history of production in China, and came to China in 1995, starting with Sophie, and has established a very high reputation. In 1987, Unicharm launched adult diapers, and the Le Huyi brand was born. In the field of personal care, Le Huyi has created a precedent for a number of innovative products such as underwear diapers, with a market share of up to 60% in Japan. Lehuyi set up an excretory care research institute in Japan to popularize the correct use of excretory care products, and its nursing pad series also came to China in 2011. Unicharm has several factories in Shanghai, Tianjin, and Yangzhou, and adopts the strategy of local production and local sales. The product line is relatively simple, there are not many single products, and there is only one nursing pad, which is mainly light and breathable, and the absorption is slightly lower than that of European and American brands such as TEN. Adult incontinence products are gradually being recognized and accepted by society, and nursing pads are generally used in conjunction with diapers to prevent leakage and prolong the use time. The uniform specification of 60cmx90cm nursing pad is 60cmx90cm, regardless of size, and the bed needs of mothers, menstruating women, and incontinence patients can be met, and the reference price of a single piece is 2.3 yuan. Unlike baby diapers, to...

2

Score

81

popularity

10867
TOP.3

Depend United States

In American culture, adult diapers have long been taboo, and no one wants to admit that they are incontinent, let alone go to the store to buy them. Although Procter & Gamble launched Attends as early as 1978, its care products were mainly sold to medical institutions, but Kimberly-Clark changed its sales model and proposed a self-service sales solution, persuading retailers to place a coin box next to the products on the shelves, and customers paid and put the money directly into the box, without being disturbed. This model broke through the marketing barriers of personal care products such as sanitary napkins, and also allowed the subsequent birth of the partner brand to enter the US incontinence product market, and maintain a leading position for more than 30 years, accounting for nearly 50% of the market share. Deban, along with Curiosity and Gaojiesi, is also the world's largest tissue paper producer, Kimberly-Clark. A strong R&D organization is Kimberly-Clark's most important source of competitive advantage, employing more scientists and engineers than any other paper company. Thin and seamless underwear diapers are the key products of Deban, accounting for about 75% of the brand's total sales.

3

Score

80

popularity

7975
TOP.4

Zhenqi chekiang

China's adult incontinence products market concentration is low, there is a lack of leading enterprises with absolute right to speak, and the brand pattern has not yet been truly formed. Zhenqi has a high market share, and has been mainly OEM (authorized OEM production) business, and then gradually integrated, and developed three self-owned brands of Zhenqi, Jianleshi and Free Life, which have a layout in e-commerce and traditional channels, and the sales of government procurement and nursing home channels are quite good, and the products are mainly sold to institutions. Considering factors such as market demand and price, medical institutions are more willing to cooperate with Chinese brands, so compared with international brands, Chinese brands such as Zhenqi have more market space in the field of adult incontinence products. Zhenqi nursing pad has a rich product line, including Zhenqi basic nursing pad, free life nursing pad, and Jianleshi nursing pad. The raw materials used in Zhenqi products are mainly imported, especially fluff pulp and SAP. The proportion of core polymer absorbent material SAP will directly affect the water absorption of nursing pads, Zhenqi strengthened water bead-like distribution of SAP water absorption is the largest, followed by free life nursing pads, 2 yuan of single piece pricing is also cheaper than reinforced 3 yuan, Zhenqi basic single...

4

Score

78

popularity

18117
TOP.5

PurCotton Cotton Era Guangdong

In addition to the incontinence population, nursing pads have also opened up some new markets, such as puerperal pads, menstrual small mattresses or baby diaper pads, cotton times is one of the representative brands, it provides a cotton lifestyle, all products are made of cotton, products involve babies, adults, home, sales in 2017 reached 3 billion yuan. Wenwen Medical, a U.S.-listed company, is responsible for the product research and development of the all-cotton era, and most of the products are also produced here. The cotton spunlace non-woven fabric technology used in the cotton era is known as the great innovation of China's textile industry, and the technology has been developed by Wenwen Medical with hundreds of millions of yuan, and has also been applied to the production and manufacturing of nursing pads. Cotton era nursing pads are divided into infant and adult lines, adult nursing pads are maternity care type, not only using pure cotton material, but also using cotton spunlace non-woven technology, the texture is softer and skin-friendly, and the mesh texture structure can also provide a better water-locking effect, the reference price of a single piece is 3.4 yuan, only 54cmx90cm a large size. Today, Cotton Times has opened more than 150 directly-operated stores in more than 30 cities, and has successfully entered major online shopping malls...

5

Score

77

popularity

18742
TOP.6

Dacco 诞福 Japan

Founded in 1958, Sanyo is a pioneer in maternal care in Japan, with a market share of up to 60% in Japan's maternity care market, and is also the most used nursing brand in maternity hospitals. There is only one puerperal pad, and the super large suction volume is its biggest feature. The puerperal pad is available in two sizes, 60cmx90cm and 44cmx60cm, with the large size absorbing nearly 1300ml of liquid and the medium size being nearly 550ml. Pregnant women who have had a caesarean section are still inserted in the urethral catheter after giving birth and cannot pad sanitary napkins, and most hospitals will lay a nursing pad on the hospital bed. Ultra-thin and large suction are often incompatible, the birth of the birth of the mattress cushion body is relatively slightly thick, and the price is expensive, the reference price of a large single piece is 13 yuan, the medium size is 10 yuan, there are purchase channels on major e-commerce platforms, if used for a long time, the cost will also rise. ...

6

Score

76

popularity

8786
TOP.7

Crystallized in October chekiang

October Crystal is the earliest brand in China to focus on postpartum health care, mainly engaged in the production of maternity care products, and in 2011 successively launched delivery bags, disposable anti-spill nursing pads and other sanitary products, the main e-commerce channel, in Taobao sales are also among the best. October Crystallization is OEM produced by Zhejiang Chuantian Sanitary Products Co., Ltd., which has high production quality in the industry and is also one of the commissioned processors of Hengan International sanitary napkins and pads. October crystallized puerperal pads have basic series, medical series, etc. Among them, the basic series has the most size options, with three models: 60cmx90cm, 60cmx70cm, and 45cmx60cm, and the price is also the most affordable, with a single tablet reference price of 1.3 yuan to 1.9 yuan; There is no essential difference between the puerperal pad and the ordinary nursing pad in terms of structure, and a large number of opinions believe that the puerperal pad is more thoroughly disinfected and has better air permeability than the ordinary nursing pad, but there is no authoritative evidence to prove it, and the authenticity is not known. What can be determined is that the most obvious feature of the puerperal pad is that the surface layer is mostly treated with softness, which makes the touch soft...

7

Score

74

popularity

7745
TOP.8

Kaili Guangdong

Kaili is invested and established by Sun Yat-sen Medical College of CUHK to provide full maternity care products. Kaili products are sterilized by ethylene oxide, which belongs to the medical disinfection level, and its maternity care pads are well-known, and have a good reputation in the obstetrics and gynecology departments of various medical institutions in South China. Kaili nursing pad product line is relatively rich, there are four types: economical, cotton, comfortable and slim. The slim type is the one with the best comprehensive performance, and the direction of product innovation is to be thinner, and the second is to use high-efficiency SAP to achieve better absorption. It is extremely thin and lightweight, with a body thickness of only 0.7mm, but has a large suction capacity, which is due to the highest SAP content of any model, and can also absorb a large amount of lochia in the early postpartum period. Six 0cmx60cm and 60cmx90 cm are available in two sizes, and the reference price of a single piece is 4.6 yuan and 5.2 yuan. The comfortable type and the cotton type are both soft cotton surface layers, with good skin-friendly feeling, and the SAP polymer content of the two is similar, but the comfortable type has a thickened cushion treatment, so the water absorption performance is higher, and the weight is heavier, even if you don't wear diapers alone, you are not afraid of leakage. The same two sizes are available, and the reference price of a single piece is...

8

Score

72

popularity

15160
TOP.9

COCO is reliable chekiang

Reliable is the best-selling adult diaper brand on the e-commerce platform, and has won the 2012-2017 Tmall Double 11 adult diaper sales champion. In 2017, it invested 100 million yuan to establish a research institute, which is currently the largest scientific research investment in the field of incontinence products by domestic enterprises. The product line of reliable adult nursing pads is relatively rich, and there are currently three series of reliable, absorbant, and safe nurses. Reliable cotton core care pad is the most recommended, this is the best absorption and comfort of a series, soft surface skin feel, specially added cotton core technology to increase water absorption, 60cmx75cm and 60cmx90cm two sizes, the reference price of a single piece is 1.9 yuan and 2.1 yuan respectively, cost-effective. The size of the Absorber nursing pad is the most complete, 60cmx60cm, 60cmx90cm, 80cmx90cm and 80cmx150cm, and the largest size can cover the whole bed. The water absorption is lower than that of the cotton core model, and the skin-friendly feeling of the surface layer of the non-woven fabric is slightly inferior, but the price is much cheaper, the largest size is 3.5 yuan, and the price of the smallest single piece is as low as 0.9 yuan, which can save a certain cost for long-term use. For the lochia period after childbirth, Reliable has also launched the maternity pad, 60cmx45cm and 60...

9

Score

71

popularity

15073
TOP.10

ElderJoy is safe and healthy Fujian

Hengan Group aimed at the huge cake of adult incontinence products early on, and took the lead in launching Anerkang adult diapers in 2000 to enter the adult incontinence products market in China. As a pioneer in the domestic diaper industry, Anerkang is one of the first adult care brands to win the title of national immunization product, and has been designated as a special product for China's aerospace industry and a special product for China's Shenzhou by the China Space Foundation. After continuous upgrading, Anerkang's existing products cover three series: adult diapers, adult diapers and nursing pads. Its nursing pad is divided into medium 60cmx60cm and large 60cmx90cm two specifications, the comprehensive performance is more balanced, the slim nursing pad is mainly light and comfortable, when the flow is large, it needs to be replaced in time, fortunately in the price of a single piece of 1.6 yuan -2 yuan, the cost of use is not high, and the diaper can be used with it, which can prevent leakage and prolong the use time. The surface layer of the soft cotton nursing pad is a soft material, which has a good skin-friendly feeling, the cushion body is thick and absorbs a lot of water, and the price of a single piece of 2 yuan to 2.8 yuan is also relatively moderate. Some core technologies in the field of diaper technology, such as anti-leakage and anti-seepage, have not yet been fully mastered by Chinese enterprises, but they are not yet fully mastered in channel penetration and management.

10

Score

70

popularity

9067
TOP.11

Bag adults Taiwan

The Asian business of TENA and TENA belong to Vinda, but the positioning is slightly different, TENA focuses on high-end customers, while TENA is the middle and low-end. With the backing of Vinda, the pulp material is more secure, and the TENA technology is escorted, Bao Daren can still occupy a place in the field of domestic incontinence products. China has a large elderly population, and in the long run, industry giants will be the winners in the adult incontinence market. Vinda's Bao Daren products themselves do not have too many technical highlights, but due to the price advantage, the market share is also ranked high, and it has increasingly become synonymous with cost-effective nursing pads, its economical nursing pads, light and thin design, 60cmx90cm, 60cmx60cm two sizes are optional, 1.2 yuan 1.4 yuan single piece price, the price is low, for families with insufficient budget, it is indeed good quality and low price. Diaper products suitable for moderate to severe incontinence patients are currently the mainstream of the market, nursing pads rank second, due to the low price, the total number of diapers is also close to diapers, the market potential is huge, Vinda in the field of incontinence products mainly layout e-commerce channels, including adult care...

11

Score

69

popularity

14882

Brand Included Brand Claim

List of related product brands

Top adult care pad brands

1 18742
PurCotton Cotton Era

In addition to the incontinence population, nursing pads have also opened up some new markets, such as puerperal pads, menstrual small mattresses or baby diaper pads, cotton era is one of the representative brands, it provides an all-cotton lifestyle, all products are made of cotton, products involved
2 18117
Zhenqi

China's adult incontinence products market concentration is low, there is a lack of leading enterprises with absolute right to speak, and the brand pattern has not yet been truly formed. Zhenqi has a high market share, and used to focus on OEM (authorized OEM production) business, and then gradually integrated and developed Zhenqi and Jian
3 15160
Kaili

Kaili is invested and established by Sun Yat-sen Medical College of CUHK to provide full maternity care products. Kaili products are sterilized by ethylene oxide, which belongs to the medical disinfection level, and its maternity care pads are well-known, and have a good reputation in the obstetrics and gynecology departments of various medical institutions in South China
4 15073
COCO is reliable

Reliable is the best-selling adult diaper brand on the e-commerce platform, and has won the 2012-2017 Tmall Double 11 adult diaper sales champion. In 2017, it invested 100 million yuan to establish a research institute, which is the largest scientific research investment in the field of incontinence products by a domestic enterprise
5 14882
Bag adults

The Asian business of TENA and TENA belong to Vinda, but the positioning is slightly different, TENA focuses on high-end customers, while TENA is the middle and low-end. Because of the backing of Vinda, the pulp material is more secure, and there is the escort of TENA technology, which is a domestic incontinence product
6 13681
TENA TENIN

TENA is part of the SCA Group, a global hygiene products manufacturer, also known as the $1 billion brand, that is, a brand with annual sales of more than $1 billion, it is a giant in the global incontinence products market, with a market share of about twice that of the second largest player in the world
7 10867
Lifree is a joy for each other

Unicharm has a long history of production in China, and came to China in 1995, starting with Sophie, and has established a very high reputation. In 1987, Unicharm launched adult diapers, and the Le Huyi brand was born. In the field of personal care, Lehuyi has created a number of innovations such as underwear-type diapers
8 9067
ElderJoy is safe and healthy

Hengan Group aimed at the huge cake of adult incontinence products early on, and took the lead in launching Anerkang adult diapers in 2000 to enter the adult incontinence products market in China. As a pioneer in the domestic diaper industry, Anerkang is the first adult to obtain the title of national immunization product
9 8786
Dacco 诞福

Founded in 1958, Sanyo is a pioneer in maternal care in Japan, with a market share of 60% in the maternal care market in Japan and the most used care brand in maternity hospitals
10 7975
Depend

In American culture, adult diapers have long been taboo, and no one wants to admit that they are incontinent, let alone go to the store to buy them. Although Procter & Gamble launched Attends as early as 1978, its care products are mainly sold to medical institutions, and Kimberly
11 7745
Crystallized in October

October Crystal is the earliest brand in China to focus on postpartum health care, mainly engaged in the production of maternity care products, and in 2011 successively launched delivery bags, disposable anti-spill nursing pads and other sanitary products, the main e-commerce channel, in Taobao sales are also among the best. October

2025 Adult Care Pad Brand Ranking

TENA TENIN Sweden

Lifree is a joy for each other Japan

Depend United States

Zhenqi chekiang

PurCotton Cotton Era Guangdong

Dacco 诞福 Japan

Crystallized in October chekiang

Kaili Guangdong

COCO is reliable chekiang

ElderJoy is safe and healthy Fujian

Bag adults Taiwan

List of related product brands

Top adult care pad brands

PurCotton Cotton Era

Zhenqi

Kaili

COCO is reliable

Bag adults

TENA TENIN

Lifree is a joy for each other

ElderJoy is safe and healthy

Dacco 诞福

Depend

Crystallized in October

Brand Leaderboard Recommendation

Sanitary napkin brand rankings

Tampon brand rankings

Sanitary pad brand rankings

Women's lotion brand rankings

Nursing pad brand rankings

Adult nursing pad brand rankings

The brand is on the list

Fill in the information

The advantage of the brand on the list

1. Best presentation

2. Brand exposure

3. Accurate users