When the competition in the sanitary napkin market is fierce, Hengan as the first person in China's sanitary napkin industry, launched the seven-degree space, played the concept of market segmentation, broke the situation of foreign dominance, and became one of the national standard drafting units, in 2016, Hengan ranked first in China with a market share of 27.4%.
 
Seven Degrees Space positions the user group as a girl, and comfortable cotton products are its characteristics. The first to launch the girly series, with a pink outer packaging to hit people's hearts, and the style selection is complete, there are two different thicknesses, ultra-thin and extra-thin, but the thickness is not much different. Among them, the ultra-thin model is divided into pure cotton and silk mesh, the pure cotton material is soft to the touch, while the silk mesh is slightly rougher and has a strong plastic feeling, and the ultra-thin model is available in two materials: cotton soft mesh and mesh.
 
In terms of comfort, the ultra-thin cotton model performs best, while the extra-thin mesh model has a larger mesh, so the penetration rate is faster and the towel body is drier, so you can choose according to your preference. The price of the above styles is not high, and the price of a single piece does not exceed 1.5 yuan. In addition, the girl series also has a pair of sleeping pants worth 4 yuan, and the price is almost only 1/3 of Leerya.
 
There are also elegant series of sanitary napkins at the same price as the girl series, which contain fragrance essential oil ingredients, and compared with the two series of girls and elegance, the Space7 princess series is more inclined to the high-end market, with Miss breathable, extremely clean secret care and multi-dimensional secret care, of which the extremely clean secret care and multi-dimensional secret care use a convex absorption core, close to the human body, soft cotton surface, and the towel body is light and thin, obedient, the essential oil contained in it will emit fragrance when it encounters liquid, but these two series are not suitable for people with sensitive skin, Miss breathable model is more suitable, The soft corrugated surface layer helps dissipate heat, making it more breathable and comfortable. The lowest price of this series is 245mm breathable for daily use, not less than 2 yuan a piece, and the highest price is 300mm multi-dimensional secret care for night use, and the price of a piece is close to 4 yuan.
 
In addition, Seven Degrees Space has designed a cute and funny small series in combination with the image characteristics of cats and dogs, focusing on the rejuvenation of the brand, and 12 Q cute and creative Xiao Wang Xiaomeow emoticons, breaking through the visual experience of previous sanitary napkins. The price of Seven Degrees Space is not high, but the corresponding product performance is that there is less polymer absorbent resin in the absorption layer, which leads to the problem of slow absorption speed and easy reverse osmosis.