In 1995, Unicharm entered the Chinese market, starting from Sophie, and successively launched elastic close-fitting, three-dimensional enclosure, super sleep and other series to seize the Chinese market, with Asia as the center, Unicharm's overseas sales have accounted for 60% of the total. As the second largest supplier of disposable hygiene products in Japan, Unicharm uses the same polymer absorbent materials as Sumitomo Refined in Japan like Kao, but the absorption performance of the products will be different.
 
Compared with Lerya, Sophie's products are more diverse, and a variety of products have been launched in response to consumer needs and pain points. The volume of "pocket magic" is only half of that of other series of sanitary napkins, the cute "palm bag" design, the color matching is lively, easy to carry, the super sleep series adopts a raised absorber, fits the contour of the human body, and the elongated towel body has a good anti-leakage effect, in addition, less than 5 yuan a piece of peace of mind pants, more affordable than Le Ya An pajama pants, the material of its waist is soft and breathable, not tight, suitable for girls of all body types.
 
There is also no shortage of high-end products from Japan and South Korea in the Chinese market. The Airfitslim series made in Japan is made of ultra-fine fiber, the overall body is light and thin, and there are two kinds of options for fragrance and fragrance, and the price of a pack (16 pieces) is about 30 yuan. The gentle skin series is also very popular in the Japanese market, with a concave and convex striped surface that absorbs viscous blood while reducing skin stickiness and friction, and with the three-dimensional enclosure design, the effect of preventing side leakage is good. Both of them are non-woven materials, and the biggest difference is in the thickness. The U.S. gold series focuses on light and thin fits, and the gentle skin focuses on absorption, with more absorbent layer fluff pulp and a slightly thicker body.
 
They are all focused on comfort and absorption, and the price is not much different, but the surface layer of gentle skin is not as soft as the air cotton point of the F series, and the fluff pulp in the gentle muscle absorption layer is more than the polymer absorbent resin of the F series, and the towel body is thicker, but the absorption is not more prominent.
 
It is not recommended to use the Boudoir Ai Lang series imported from South Korea (also known as Gui Ai Niang), which is produced by Sophie, a joint venture between Unicharm and LG of South Korea, with a daily pack of 18 pieces priced at nearly 40 yuan, which is relatively expensive, and contains traditional Chinese medicine ingredients, which are allergic and need to be used with caution. In addition, Sophie's sanitary napkin adhesive is not strong, and large movements are easy to make the towel body move.