Jieting is part of the Sibao Group. In the field of daily chemicals, Sibao Group was the only local enterprise in China that can compete with foreign giants such as Procter & Gamble and Unilever, and for the sake of development strategy, its four major hair care brands of Shulei, Meitao, Fengying and Shunshuang were sold to Beiersdorf, and Sibao Group took into account pharmaceutical, tourism, real estate and other industries, and also involved in the field of sanitary products.
 
In the early stage of the development of the industry, Chinese manufacturers were subject to foreign brands due to production technology, and in the period of integration and development, the first- and second-tier markets were basically saturated, and foreign brands were slow to adapt, giving manufacturers such as Jieting the opportunity to show their strengths. By continuously understanding the needs of women, Jieting took the lead in the industry to develop night and mini sanitary napkins, thus changing the classification standards of sanitary napkins and creating a new category of breathable sanitary napkins, in 2018, Jieting ranked among the top 10 in China's supermarket channel share.
 
In addition to meeting the needs of consumers at low prices, in terms of functional value and emotional value, breathability is a major consumer upgrade demand that has not yet been met.
 
Jieting has made breakthroughs in the aspects of towel structure, fabric, bottom film, etc., among which the breathable double U series is the most representative, upgraded from "double U soft protection" to "breathable double U", using honeycomb structure surface, breathable inner core and breathable bottom film, which can eliminate stuffy moisture, and use the patented technology of leakage prevention and instantaneous suction. In the 2017 Consumer Reports evaluation of eight sanitary napkins, its sanitary napkins performed the best in terms of reabsorption, but its water absorption rate was the worst, and it was necessary to change the sanitary napkins frequently when the volume was large.
 
Jieting products are cost-effective, the unit price of the daily 240mm length breathable double U is about 0.5 yuan, and the unit price of the night 290mm is twice that of the daily model. A pack of 14 yuan (including 8 pieces) of breathable sweet sleep 420mm and less than 3 yuan a pair of oxygen-permeable U pants are also cost-effective series, which is more assured to use at night. In addition, Jieting further subdivided the O2 oxygen permeable zero-sensitive skin sanitary napkin, which changed the image of the past from the packaging, and the black carton with geometric patterns highlights the atmosphere, and each piece is packaged independently. However, Jieting's delicate thickness of sanitary napkins is slightly thicker, which can meet the needs of some people to pursue thick absorption, relatively speaking, the foreign body feeling is more obvious, and it is still not brilliant enough in terms of absorption, and the absorption is slow and the absorption volume is small.