The choice of trust

Brand Included Customer service consultation
List of product brands > Personal care > Hygienic care > Sanitary pads > Sanitary pad brand rankings Updated: 2025-02-21

2025 Sanitary Pad Brand Ranking

【2025 Sanitary Pad Brand Ranking】Relying on the big data of the whole network, the sanitary pad brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of sanitary pads (in no particular order): SOFY Sophie, Libresse Light Curve, Kotex, Natracare, whisper, Seven Degrees Space, Anerle, Free·fly, If you are inquiring about what brand of sanitary pads is good? This ranking list of sanitary pad brands is for your reference only.

  • TOP.1 SOFY Sophie

    SOFY Sophie Japan

    Sophie not only has excellent sales in Japan, but also has the highest sales in China, with a market share of almost 9%. The good results are inseparable from the parent company Unicharm non-woven fabric and absorbent material molding and processing technology, Unicharm was the first to develop perforated soft non-woven fabric, which can achieve almost the same dry effect as mesh, this material is used in Sophie and her mommy baby products. Sophie sanitary pads are produced with their sanitary napkin collection, as is the Japanese version. The Japanese version of Sophie pads is divided into three series: aromatherapy kiyora, gentle skin pads and Fuwagokochi, kiyora focuses on aromatherapy, gentle skin series focuses on dry and toning feeling, and Fuwagokochi can fit the buttocks well and is the highest-selling product in the Japanese version of Sophie pads. In fact, it is worth mentioning that the Kiyora toilet flushable pad, the body of the pad and the wrapping paper are soluble in water, so it is easy to flush away. Overall, the Japanese version of the pad is positioned more high-end, with better performance in terms of fit and absorption, and more diverse fragrance types. However, it is of little significance to rely on adding flavor to remove the odor, and it is best to replace it in time for fear of peculiar smell, and the skin is more sensitive...

    1
    Score
    82
    popularity
    12721
  • TOP.2 Libresse light curve

    Libresse light curve Sweden

    Light Curve comes from the Swedish SCA Group, Europe's largest and the world's second-largest toilet tissue manufacturer, and also owns Europe's largest privately owned forest, which facilitates the production of Light Curve hygiene products. Light Curve is the fifth largest feminine care brand in the world, known as Bodyform in the UK, and is second only to Hushubao in terms of sales, and is arguably one of the most popular feminine care brands in the European market. In 2017, SCA Group (SCA) was split into two companies, Essity and SCA, with SCA focusing on forest products, Essity for the health care market, and Vinda International for its personal care brand sales in Asia. The light-curved products are certified by the European Union for skin testing and captivate with their lightweight body and snug design. There is only one 150mm sanitary pad in China to choose from, and the patented technology CurveFit highlights the pattern design, plus the dovetail cut, which can fit the buttocks well and prevent leakage. The towel core is made of Nordic long coniferous wood pulp, which has good water absorption, and the price of a single piece is 0.9 yuan, which is slightly expensive. THIS MODEL IS KNOWN ABROAD AS SLIM LINERS, AND IN ADDITION TO THAT,...

    2
    Score
    80
    popularity
    11489
  • TOP.3 Kotex Lux

    Kotex Lux United States

    Compared with Sophie, which entered the Chinese market at the same time, the response of Gaojiesi was not great. However, as the world's first sanitary napkin and the first sanitary pad producer, it once occupied as much as 60% of the market share of sanitary napkins in the United States, but it was subsequently overtaken by brands such as Hushubao and Johnson & Johnson. After entering China in 1995, Gaojiesi quickly became one of the leading brands in the Chinese market, and its sanitary pads are small and girly, which has won the love of many young women. The classic series is the mainstream soft surface layer on the market, which can achieve the soft touch of cotton, dry and breathable, and its small Q bag is priced at 0.1 yuan, compared with the price of a single piece of Gaojie Silk Australian cotton pad of 0.4 yuan, it is much cheaper, but the adhesive fixation of the small Q bag is weak, and it is easy to shift when it is greatly moved, although it is an independent package, it is slightly simple. The Luxe Australian cotton pad series is designed in a colourful package that appeals to young women. The cotton surface is made of pure cotton, which is less irritating and is recommended for women with sensitive skin. What's even more special is...

    3
    Score
    78
    popularity
    11836
  • TOP.4 Natraare Naika

    Natraare Naika United Kingdom

    The world's first organic natural feminine care product is Naika from the United Kingdom, which is the benchmark for organic and natural feminine hygiene products worldwide. It has obtained multiple certifications such as the U.S. Ingredient Safety Certification, the U.S. Department of Agriculture Organic Certified, and the British Royal Accreditation Service Certified, and is recommended by gynecologists for women who are prone to sensitivity. Naika's entire line of products is very low irritation, especially suitable for people who have high requirements for sanitary napkins. The surface layer of the sanitary napkin or pad is made of organic cotton, which adopts the perforated pressing process, and the repenetration is less after multiple absorption, while the basswood pulp as the absorption layer, although there is no peculiar smell, due to the material characteristics, the dryness of the surface layer after water absorption is lost to the ordinary soft surface, and the water absorption rate is lower than that of general sanitary products, so it needs to be replaced in time to avoid moisture. Naika has a total of six types of pads, of which there are four types of non-individually packaged pads: ultra-thin, curved, mini and Tanga, and two types of ultra-thin and curved are sold in China. Among them, the ultra-thin pad, without the middle absorption layer, has less water absorption, and needs to be replaced in time, which is more suitable for guarding.

    4
    Score
    75
    popularity
    20363
  • TOP.5 Whisper Hushubao

    Whisper Hushubao United States

    The name of Hushubao in Europe and the United States is Always, and together with Bodyform, it shares most of the market in Europe and the United States. In the Amazon sanitary napkin sales list in the United States, Hushubao occupies the first place. Similarly, Hushubao also performed well in China's hygiene products market, with a market share of 53% at one time. Hushubao sanitary napkins have received a good response in the market, and in recent years, liquid sanitary napkins have also been launched to maintain the high-end line for it. But when it comes to sanitary pads, it's a little bland. The sanitary pads are made of the mainstream cotton soft surface layer on the market, and there are three series of light and thin, ultra-thin and pinkcess ultra-clean cotton, with a size of 155mm, which is thin as a whole and can only be absorbed in small amounts. Its light and thin series has two types of pads, breathable cotton and soft cotton, both of which have the shortcomings of weak adhesive viscosity, and the plastic packaging is also slightly rough, and it is very cost-effective for daily use of 0.2 yuan per piece. If you are in a state of exercise, it is more recommended to pinkcess ultra-clean cotton, the adhesive performance is better than the thin series, it can fit the buttocks well, and it is not afraid of displacement during the exercise, the price of a single piece is 0.3 yuan, and the cost performance is high, but compared with the color outsourcing of high-quality silk cotton pads, Hushubao...

    5
    Score
    73
    popularity
    9834
  • TOP.6 Seven Dimensions of Space

    Seven Dimensions of Space Fujian

    As the leading brand of sanitary napkins in China, Hengan Group was the first to subdivide the women's menstrual market, and its three major sanitary product brands occupy different markets. Among them, Seven Degrees Space, as a brand of Hengan Group for the girl market, occupies 18% of the domestic sanitary napkin market, and the sales volume of domestic e-commerce is second only to Sophie and Hushubao, and the market performance should not be underestimated. Teenage menstrual products are many people's inherent impression of the seven-degree space, and its sanitary pads still use this selling point. Its sanitary pads are divided into two series: girls' pads and seven-degree space palm pads. Girls' pad series is affordable, a single piece is within 0.2-0.4 yuan, the cotton surface layer is ultra-thin Le Q bag is a pure cotton surface, with good comfort, there are portable small bags can be loaded with sanitary pads, its shortcomings lie in the adhesive stickiness is larger, and there are occasional incomplete towels when tearing off. The seven-degree space palm pad series takes the high-end fragrance and mini route, and the single piece is sold for 0.55 yuan. In terms of appearance, the palm pad series is very similar to Sophie's pocket magic, but there are more fragrance types in the seven-degree space, and the fragrance is stronger, and people who are more sensitive to fragrance...

    6
    Score
    70
    popularity
    20251
  • TOP.7 Anerle

    Anerle Fujian

    Another major brand of feminine hygiene products in Hengan is Anerle, which was launched in 1993, because of the more wings, slightly higher than Anle's positioning, but the influx of Sophie, Hushubao and Gaojiesi has led to a continuous decrease in its market share. Due to the different positioning, Anerle is much cheaper than the seven-degree space, the average price of a single piece of sanitary pads is about 0.2 yuan, and its pad product line is also relatively rich, pure cotton, cotton soft, and mesh are involved. There is only one natural soft cotton sanitary pad on the surface of pure cotton, no fragrance, the towel body is only 140mm, the daily use is slightly shorter, and the absorption is not large, so it is recommended to use it with tampons. In addition, there are also a series of ultra-clean pads, including non-inductive breathable, delicate and skin-friendly, antibacterial and deodorant, instantaneous clean and other products, among which non-inductive breathability, delicate and skin-friendly and antibacterial deodorant are soft surfaces, in addition to the antibacterial and deodorant towel body is 153mm, the rest of the towel length is 155mm, the viscosity is medium to high, in terms of absorption and the rest of the experience, these three sanitary pads are almost the same, 20 pieces are priced below 5 yuan. The surface layer of the instant cleansing pad is medium...

    7
    Score
    66
    popularity
    17578
  • TOP.8 Free Fly

    Free Fly Beijing

    Hengan is one of the two major hygiene products companies in China, and the other is Guangdong Jingxing Health Care Industry Co., Ltd. Guangdong Jingxing's ABC and Free fly are all over the provinces and cities in China, and are also sold to Southeast Asian countries. Its ABC was launched early, biased towards mature women, focusing on a cool experience, while Free Fly, which was born in 2004, pays more attention to the girl group, and comfort is more important. According to the Nielsen report, in 2015, the two brands jointly occupied nearly 11% of the market share of China's supermarket channel. It is also a brand for girls, Seven Degrees Space has a high-end palm pad series and affordable women's pad series, once again subdividing the crowd and guarding the mid-to-high-end line, while Free Fly only has affordable models, which are not rich enough in the product line. The Free Fly is packed in a sealing strip bag, with the best sealing, and the overall design is also more in line with the girl's positioning. Free Fei has two types of sanitary pads, ultra-thin active and active blue, both of which are soft surfaces, and the length of the towel is 152mm, of which the price of a single piece of ultra-thin active pads is about 0.2 yuan, and the 0.5mm ultra-thin towel body has good air permeability in daily use. ...

    8
    Score
    63
    popularity
    14039
Brand Included Brand Claim

List of related product brands

Top Hygienic Pad Brands

  • 1 20363 Natraare Naika

    Natraare Naika

    The world's first organic natural feminine care product is Naika from the United Kingdom, which is the benchmark for organic and natural feminine hygiene products worldwide. It is certified as an ingredient safety in the United States, organic by the United States Department of Agriculture, and Certified by the United Kingdom

  • 2 20251 Seven Dimensions of Space

    Seven Dimensions of Space

    As the leading brand of sanitary napkins in China, Hengan Group was the first to subdivide the women's menstrual market, and its three major sanitary product brands occupy different markets. Among them, Seven Degrees Space, as a brand of Hengan Group for the girl market, occupies 18% of the domestic sanitary napkin market

  • 3 17578 Anerle

    Anerle

    Another major brand of feminine hygiene products in Hengan is Anerle, which was launched in 1993, because there are more wings, and the positioning is slightly higher than Anle, but the influx of Sophie, Hushubao and Gaojiesi has led to the continuous reduction of its market share.

  • 4 14039 Free Fly

    Free Fly

    Hengan is one of the two major hygiene products companies in China, and the other is Guangdong Jingxing Health Care Industry Co., Ltd. Guangdong Jingxing's ABC and Free fly are all over the provinces and cities in China, and are also sold to Southeast Asian countries. Its ABC came out early, biased towards mature women,

  • 5 12721 SOFY Sophie

    SOFY Sophie

    Sophie not only has excellent sales in Japan, but also has the highest sales in China, with a market share of almost 9%. The good results are inseparable from the forming and processing technology of the parent company Unicharm non-woven fabrics and absorbent materials, and Unicharm was the first to develop perforation

  • 6 11836 Kotex Lux

    Kotex Lux

    Compared with Sophie, which entered the Chinese market at the same time, the response of Gaojiesi was not great. However, as the world's first sanitary napkin and the first sanitary pad producer, it once occupied as much as 60% of the U.S. sanitary napkin market share, but it was subsequently taken up by brands such as Hushubao and Johnson & Johnson

  • 7 11489 Libresse light curve

    Libresse light curve

    Light Curve comes from the Swedish SCA Group, Europe's largest and the world's second-largest toilet tissue manufacturer, and also owns Europe's largest privately owned forest, which facilitates the production of Light Curve hygiene products. Light Curve is among the world's feminine care brands

  • 8 9834 Whisper Hushubao

    Whisper Hushubao

    The name of Hushubao in Europe and the United States is Always, and together with Bodyform, it shares most of the market in Europe and the United States. In the Amazon sanitary napkin sales list in the United States, Hushubao occupies the first place. Similarly, Hushubao is also doing well in the Chinese hygiene market

Brand Leaderboard Recommendation

About us    Business cooperation   Contact us   disclaimer

Copyright ©2025 The choice of trust www.trustingchoice.com All rights reserved

The brand is on the list

Fill in the information

*Brand Name:

*Contact Name:

*Mobile phone number:

*Message Remarks:

The advantage of the brand on the list

1. Best presentation

Every day, hundreds of thousands of users visit the trusted choice leaderboard, looking for high-quality brand merchants to cooperate with, and looking for excellent brands to make consumption decisions.

2. Brand exposure

After being on the list, by verifying the company's qualifications and advantages, it can be displayed in a high-quality position on the website, and participate in various lists to obtain super exposure.

3. Accurate users

Each list has unique keywords, which can get accurate traffic from major search engines, so that the participating brands can get accurate users.

The brand name is empty