Founded in 1989, Schwarzkopf is also a brand with the same name as the founder, and currently has 7,600 hairdressing patents, and the classic "black head" logo is spread in more than 150 countries around the world, becoming one of the world's top three hair product manufacturers. In the field of shampooing, Schwarzkopf invented the first bottle of liquid shampoo, creating the prototype of modern shampoo; In the field of styling, Schwarzkopf invented the cold perm technique and introduced the first hair styling agent.
 
Although it only entered China in 2004, Schwarzkopf's penetration rate is quite fast, and it has quickly occupied the main positions of major supermarkets offline, and has also achieved great results online. Schwarzkopf has been the champion of Tmall hair salon brands for 6 consecutive years until 2017's Double 11, especially this year in the perm and hair coloring category, and the first place in the hair styling category.
 
Schwarzkopf's styling gel is mainly from the GOT2 series and OSIS series, the GOT2 series is for the public, the suitable for the population is more complex, the price is more affordable, 150m is about 50 yuan. The OSIS series belongs to the professional line, which is mainly supplied to salons and hair salons, focusing on the use effect to enhance the experience of advanced users.
 
The most unique product in the Got2 range is the Cool Print Strength Long Lasting Gel Spray, which is formulated more closely to a setting spray and uses a dimethyl ether boost, which is a finer spray and dries faster than a regular gel. The acrylic copolymer used in it has better moisture resistance than VP/VA copolymer, and isopropyl myristate moisturizes the hair, making the wetting degree higher than that of ordinary setting spray. The other four gel products in the same series are gel creams, which have a better setting effect than spray gels, and can also be used on fine and soft hair. It is recommended to use it for wet hair, which is more convenient for styling, and it is refreshing and non-greasy after drying, which is more natural.
 
There is only one Jinneng waterproof setting gel in the OSIS series, and the price is relatively high, around 120 yuan. Gels are generally water-soluble, so they are not sweatproof or waterproof, and hairstyles are prone to collapse after exercise. The main film-forming agent used in Jinneng waterproof setting gel is AMPHOMER®, which is soluble in the hydro-alcohol system after compounding other copolymers, which is not easy to dissolve in water, and has a good anti-moisture effect, and the shaping effect can reach a medium level. This gel is resistant to moisture, but it's not too difficult to clean, and can be washed off with shampoo.