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List of product brands > Maternal and baby products > Baby and child products > Baby diapers > Baby diaper brand rankings Updated: 2025-02-21

2025 Baby Diaper Brand Rankings

[2025 Baby Diaper Brand Ranking] Relying on the big data of the whole network, baby diaper brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of baby diapers (in no particular order): GOO.N King, HUGGIES Curiosity, Moony Unicharm, KAO Kao, Pampers Pampers, BAMBO Bambo, Libero Libel, Anerle, Daddy Baby, Fitti , Dad's Choice, CHIAUS Finch, if you are looking for what brand of baby diapers is good? This baby diaper brand ranking list is for your reference only.

  • TOP.1 GOO. King N

    GOO. King N Japan

    China is currently the world's largest diaper market, the only child generation who enjoy the pampering of parents has gradually become the main force of consumption upgrade diapers, Dawang Paper caters to Chinese parents in parenting regardless of the cost, although it entered China in 2012, late, but with high-quality materials and rich product lines, in 2017 has jumped to the forefront of China's diaper market share. Dawang star product Angel series, originally to meet the demand for gifts in Japan and listed in 2007, when it was launched, the company thought that the price of diapers of 2.5 yuan to 5.6 yuan was too high, and was not optimistic about the sales in China, but the angel series with soft skin feel, balanced breathability and water absorption, won the recognition of the Chinese market, and the popularity of word of mouth is rising. Due to the big sales of the Angel series, the sales of Dawang diapers in China in 2014 reached three times that of the previous year. The Angel series mainly upgrades the waist patch and the top layer, the front waist strip is made of softer non-woven material and a thinner inner layer to ensure durability and protect the baby's delicate skin. The top layer is pressed into a wavy shape on the non-woven fabric by three-dimensional embossing technology...

    1
    Score
    8
    popularity
    13826
  • TOP.2 HUGGIES ARE CURIOUS

    HUGGIES ARE CURIOUS United States

    Procter & Gamble dominated the North American diaper market for a time until Kimberly-Clark entered the diaper space. In 1978, Kimberly-Clark launched the Curious Diaper, which now occupies more than 40% of China's market share together with Kao, Pampers and Dawang. Its global sales reached $6 billion in 2016. There are many versions of curious diapers, among which the Korean version, the Hong Kong version, and the mainland version are all produced in the Daejeon factory in South Korea, and the American version is produced in the United States. The Korean version of Curiosity mainly emphasizes the safety of the raw materials used, and at the same time, the design focuses on male and female babies. The Hong Kong version of Curiosity has a unique three-dimensional leak-proof bag at the back waist and a leak-proof partition for leg circumference, and the leak-proof design is the most prominent. The American version of Curiosity is the most absorbent, and its core structure is slightly different, which is to pump granular SAP into the fluff pulp, while the other three versions use relatively flat absorbent paper or absorbent film. Before 2013, the mainland version of the curiosity only had two series: silver and gold, of which silver was affordable but hard to the touch, and gold was mainly thin and comfortable. Later, the platinum and heart diamond series were launched, both in price and performance.

    2
    Score
    8
    popularity
    6781
  • TOP.3 Moony Unigar

    Moony Unigar Japan

    Unicharm has a long history of production in China, and came to China in 1995, starting with Sophie, and has established a very high reputation. It has two major brands, Moony and Mommy Baby, Moony enjoys the reputation of the king of diapers, and has won the Japanese Mother's Choice Award for three consecutive years (2014~2016), and is one of the four major diaper brands in Japan. Unicharm has a number of factories in Shanghai, Tianjin, and Yangzhou, and has been producing and selling mommy baby diapers at ordinary prices in China, with the price of a single piece as low as 1-1.7 yuan. Among them, on the basis of the Dry Series, the Yunrou Dry Series has upgraded its absorption capacity, extended the diversion layer by 25%, and covered different urine positions of male and female babies, bringing a drier and more comfortable experience. Yunrou is dry for M at least, and newborn babies can choose NB and S size Yunrou newborns. Chinese consumers are increasingly inclined to buy imported products and do not care about higher prices. Unicharm Monny's Moony series uses Airfit air soft sensing technology, which has a good skin feel and can meet the needs of most babies, while the Natural Moony royal series launched at the end of 2016 uses organically produced cotton to feel comfortable on the skin...

    3
    Score
    8
    popularity
    14587
  • TOP.4 KAO Kao

    KAO Kao Japan

    With the hot sales of Kao Miao's comfortable diapers, Kao's sales in the Chinese market have grown rapidly, and the profits have reached new highs year after year. In 2017, the sales volume of Kao diapers in China was about 5 billion yuan, accounting for one-eighth of the market, which can be called the industry leader. Kao came to China in 1993, initially through Shanghai Jahwa agent sales, covering the offline market and establishing brand awareness, and then built its own Hsinchu factory in Taiwan and Hefei factory, and began to produce diapers in China. At present, the mainland version, the Taiwan version and the Nissan version of Kao diapers are the three versions that can be bought in China. Nissan Kao has attracted the most attention, and it has three production lines in Tokyo, Osaka, and Sakata, and the origin can also be determined by packaging coding. The first line with the letter U was Tokyo, and the E stood for the second line, Osaka, and after its popularity in China, Kao added the S Sakata Line for export in 2014. Through purchasing agents or import and export trading companies, you can buy a direct-to-buy version of Kao, that is, all versions sold in Japan, with white Chinese labels of various sizes on the packaging; And the official channel sells the color standard version of Kao,...

    4
    Score
    8
    popularity
    15458
  • TOP.5 Pampers 帮宝适

    Pampers 帮宝适 United States

    As early as 1961, Pampers launched a wing diaper, before that, disposable diapers had not been put into production and widely used, and countless mothers were delighted. Pampers, which has been infinitely popular since its launch, was once the world's No. 1 baby diaper brand, controlling more than 80% of the market in the United States, and its products are sold to more than 100 countries around the world. In the 2016 Forbes list of the world's most valuable brands, Pampers was the only diaper brand on the list, but now the hegemony no longer exists, due to the large number of versions, the differences between the items are also very large. In order to meet the needs of consumers in different countries, the diapers sold by Pampers in various countries are also different. Among the many versions, the German, American and Japanese versions have the most fans. The German version of Pampers is known for being breathable, and can be divided into New Baby Yellow Gang, Baby Dry Green Gang, Active Fit Zibang, and Simply Dry Orange Gang. Yellow Gang, Purple Gang and Green Gang are all dry mesh, Yellow Gang is suitable for newborns, the surface mesh is large and sparse, and the absorption is outstanding, the Purple Gang is thinner than other series, the leak-proof design at the root of the thigh is suitable for active babies, and the Green Gang absorbs...

    5
    Score
    8
    popularity
    11119
  • TOP.6 BAMBO BAMBO

    BAMBO BAMBO Denmark

    Unicharm and Kao are undoubtedly popular products on China's overseas shopping platform, and in recent years, the addition of European brands such as Bamber and Libele has also made the diaper market with a high concentration more and more diversified. Abena Group is a major European manufacturer of medical tissue, with a design concept very similar to SCA, and its baby diaper brand Bamber, which focuses on the production of environmentally friendly diapers, has won the Gentle Parenting Gold Award for three consecutive years (2015-2017). Bambo, which has passed the Nordic White Swan certification, is undoubtedly environmentally friendly, but it also has the characteristics of a hard feel, which is not unrelated to its materials. Bamber uses a typical second-generation absorption core of fluff pulp mixed with SAP, and the fluff pulp content is large and the filling body is compact, so the diaper has a certain thickness and the overall feel is also hard. In the production of high-quality fluff pulp, European brands have unique geographical advantages. The Abena Group's factories are mainly located in Denmark, Sweden and France. Europe is home to vast coniferous forests, from which high-quality long-pile pulp is derived. In order to produce high-quality fluff pulp sanitary products, China often needs to rely on...

    6
    Score
    8
    popularity
    5497
  • TOP.7 Libero

    Libero Sweden

    SCA is Europe's largest manufacturer of hygiene products, founded in 1929 by the merger of more than a dozen Swedish forestry companies, and with 2.6 million hectares of forest, it is the largest privately owned forest owner, and its baby diaper brand Libel is also the leader in the Nordic market. It is not difficult to find that European diapers always revolve around keywords such as natural, organic, and degradable, giving people a safe and natural impression. In terms of material, Libel uses virgin wood pulp that has passed FSC forest certification and Nordic White Swan environmental certification, which feels slightly better than Bambo, and is still hard compared with Japanese brands, but it does not affect its performance. The core body of Libele is also made of fluff pulp mixed with SAP, the absorption is equivalent to that of Bamber, for the baby's peeing position, the front end of Libele is also designed with a double core, which has good dryness and can sleep peacefully at night, but the back waist is not as long as Banbo, so the baby girl wears the possibility of leakage, and is often criticized for getting up. In addition, the meticulous workmanship is worth mentioning. Most diapers ignore the front waistline, Libel not only has fine workmanship on the front waistline, but also has marks on the front and back of the diaper, which is convenient...

    7
    Score
    8
    popularity
    11611
  • TOP.8 Anerle

    Anerle Hong Kong

    Belonging to Hengan Group, China's largest tissue manufacturer, Anerle is one of the first batch of baby diapers made in China, and has twice been on BrandZTM's list of the most valuable Chinese trusted choices, and also has a good market share in China. To make good diapers, it is inseparable from high-quality equipment, raw materials and production environment. Anerle has invested a lot in equipment, with 25,000 square meters of aseptic production workshop and more than 50 automated production lines, which is not an easy task in China, and many small enterprises are difficult to match in equipment investment. In addition, Anerle has more than 300 patented technologies made from the industry's top suppliers: Weyerhaeol's log pulp, PGI's nonwovens, Henkel's velcro, 3M's elastic bands, and Sumitomo's absorbent polymers. Anerle has successively launched three series: super energy suction, super value dry, and small light core. Small light-core diapers are the thinnest series of Anerle, which is comfortable to wear and very suitable for use in summer; The absorption of the super value dry series is acceptable, but the urine is not eye-catching enough after water absorption, and the water absorption and air permeability of the super suction series are low in actual use,...

    8
    Score
    8
    popularity
    17531
  • TOP.9 Daddy Baby 爹地宝贝

    Daddy Baby 爹地宝贝 Fujian

    In 2005, Daddy Baby stepped into the baby diaper industry, at this time diapers are still considered seasonal products, winter is the peak sales season, summer because of heavy, stuffy wear is not popular with mothers. Daddy Baby was the first in the industry to launch light and thin diapers for summer needs, and was a great success, and was listed on the New Third Board in 2015, becoming the first diaper stock in China. Daddy baby and An'er Le, the same investment in equipment, its industrial park in Fujian cost 500 million to build, covering an area of 320 acres, using the same Ruiguang production line as Kao, which is currently the world's top diaper production line, a value of 30 million, and the total cost of domestic ordinary brand factories is less than 40 million comparison, the strength can be seen. Daddy Baby produces up to 1 billion diapers a year, and in addition to China, the products are also sold to South Korea, Pakistan, Nigeria and other countries. It has many series, among which the gold silk silk, the waist is soft, and the waist cotton is the most recommended. Ring-waist cotton soft is the ultra-thin series of daddy baby, and the price of a single piece is 0.9-1.5 yuan. And the gold silk silky and the waist are soft, and the absorption is greater,...

    9
    Score
    8
    popularity
    12983
  • TOP.10 Fitti

    Fitti Hong Kong

    Hong Kong is the first production base of Ruide sanitary products in the world, in 1982 Phoebe was born here, light and thin is the biggest feature of Phoebe diapers, it not only has good market results in Hong Kong and Macau, but also is a best-selling brand in Southeast Asian countries. Ruide International is the first to launch the Phobe ultra-thin diaper, which uses a patented absorbent layer Megathin, which is an absorbent core with a slit that quickly absorbs urine while spreading evenly and locking it firmly into the inner layer of the diaper. The breathability of diapers is also related to the process and the structure of each layer, and it is not necessarily that the thinner the more breathable. In the actual use effect, the second sucking and shalting series are the lightest, the best absorption, and the price is the most affordable, with a single piece only 0.7-1.2 yuan. The ace ultra-thin series has the best air permeability, and the reference price of a single piece is 0.9-2.1 yuan. China has reached the third and fourth generation in diaper core technology, while most foreign countries are still in the second generation. The completely different core structure is the biggest difference between local brands and foreign brands. The second generation of the core...

    10
    Score
    8
    popularity
    9264
  • TOP.11 Daddy's choice

    Daddy's choice Beijing

    Due to the growing market, more and more companies have joined the diaper war, in 2015, Dad's choice was established, it is a new domestic brand active in the diaper industry in recent years, often called Kao, Pampers and other industry giants, attracting a lot of attention. Dad's choice did not carry out any financing, the founder sold the real estate in Beijing's second ring road, and completed the construction of the Shandong factory and the Japanese R&D center in 2017, with annual sales of nearly 300 million yuan, and now has 1,000 employees. Dad's choice is only one diaper, thin and light 2.0 series. It is characterized by thinness, much thinner than the King Angel and Curiosity Drill series, which is due to the third-generation core it uses, which bonds the non-woven fabric and SAP with hot melt adhesive layer by layer, which is lighter and smoother than the second-generation core body that directly punches SAP into the fluff pulp, and is not easy to break and lump after absorbing water, but at the same time it also sacrifices some absorption, so it is more suitable for day or summer, and there is still the possibility of leakage if used overnight. The design of the ultra-thin 2.0 series is minimalist, absorbing the environmental protection advantages of European diapers without ink, and the reference price of a single piece is 1.2-2.7 yuan, and the overall performance is still worth it...

    11
    Score
    8
    popularity
    16932
  • TOP.12 CHIAUS

    CHIAUS Fujian

    The first step of genius, Finch's diapers, this advertising slogan makes everyone remember the Finch's brand. Founded in 2006, Finch's is also a native of China, and is rising rapidly in recent years, winning the Double 11 sales champion of baby diapers domestic e-commerce channels for 7 consecutive years. In 2017, the export soft cotton series was launched, which has been certified by the Swiss SGS quality certification. There are four versions of the soft cotton series: European version, classic wear, export pack and platinum pack, of which the European version and classic pack are thin and suitable for day or summer; The export pack is the thickest, not as light and thin as the classic pack, and no more absorbent than the platinum pack. Platinum is the best performing version, the thickness is suitable, the breathability is balanced, the dumbbell-shaped absorption core with the U-shaped leak-proof design makes the absorption higher, but the added aloe vera ingredients may not necessarily play a role in skin care, parents should change diapers in time to keep the baby's buttocks dry. There is not much difference in the price of the major versions of this series, and the reference price of a single piece is 0.9-2.8 yuan. The cloud care series adds fluff pulp to the core, which is softer than absorbent...

    12
    Score
    8
    popularity
    8698
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List of related product brands

Top baby diaper brands

  • 1 17531 Anerle

    Anerle

    Belonging to Hengan Group, China's largest tissue manufacturer, Anerle is one of the first batch of baby diapers made in China, and has twice been on BrandZTM's list of the most valuable Chinese trusted choices, and also has a good market share in China. To make good diapers,

  • 2 16932 Daddy's choice

    Daddy's choice

    Due to the growing market, more and more companies have joined the diaper war, in 2015, Dad's choice was established, it is a new domestic brand active in the diaper industry in recent years, often called Kao, Pampers and other industry giants, attracting a lot of attention

  • 3 15458 KAO Kao

    KAO Kao

    With the hot sales of Kao Miao's comfortable diapers, Kao's sales in the Chinese market have grown rapidly, and the profits have reached new highs year after year. In 2017, the sales volume of Kao diapers in China was about 5 billion yuan, accounting for one-eighth of the market, which can be called the industry leader. Kao came in 1993

  • 4 14587 Moony Unigar

    Moony Unigar

    Unicharm has a long history of production in China, and came to China in 1995, starting with Sophie, and has established a very high reputation. It has two major brands, Moony and Mommy Baby, Moony enjoys the reputation of the king of diapers, and has won the title of Japanese mother for three consecutive years (2014~2016).

  • 5 13826 GOO. King N

    GOO. King N

    China is currently the world's largest diaper market, the only child generation who enjoy the pampering of parents has gradually become the main force of consumption upgrade diapers, Dawang Paper caters to Chinese parents in parenting regardless of the cost, although it only entered China in 2012, the time is late

  • 6 12983 Daddy Baby 爹地宝贝

    Daddy Baby 爹地宝贝

    In 2005, Daddy Baby stepped into the baby diaper industry, at this time diapers are still considered seasonal products, winter is the peak sales season, summer because of heavy, stuffy wear is not popular with mothers. Daddy Baby is the first in the industry to launch a thin and light diaper for summer needs

  • 7 11611 Libero

    Libero

    SCA is Europe's largest manufacturer of hygiene products, formed in 1929 by the merger of more than a dozen Swedish forestry companies, with 2.6 million hectares of forest, becoming the largest private forest holder, and its baby diaper brand Libel is also in the Nordic market

  • 8 11119 Pampers 帮宝适

    Pampers 帮宝适

    As early as 1961, Pampers launched a wing diaper, before that, disposable diapers had not been put into production and widely used, and countless mothers were delighted. Pampers, which has been infinitely beautiful since its launch, was once the world's No. 1 baby diaper brand.

  • 9 9264 Fitti

    Fitti

    Hong Kong is the first production base of Ruide sanitary products in the world, in 1982 Phoebe was born here, light and thin is the biggest feature of Phoebe diapers, it not only has good market results in Hong Kong and Macau, but also is a best-selling brand in Southeast Asian countries. Red

  • 10 8698 CHIAUS

    CHIAUS

    The first step of genius, Finch's diapers, this advertising slogan makes everyone remember the Finch's brand. Founded in 2006, Finch's is also a native of China, and is rising rapidly in recent years, winning the Double 11 sales champion of baby diapers domestic e-commerce channels for 7 consecutive years. 2

  • 11 6781 HUGGIES ARE CURIOUS

    HUGGIES ARE CURIOUS

    Procter & Gamble dominated the North American diaper market for a time until Kimberly-Clark entered the diaper space. In 1978, Kimberly-Clark launched the Curious Diaper, which now occupies more than 40% of China's market share together with Kao, Pampers and Dawang. Its global sales were in 201

  • 12 5497 BAMBO BAMBO

    BAMBO BAMBO

    Unicharm and Kao are undoubtedly popular products on China's overseas shopping platform, and in recent years, the addition of European brands such as Bamber and Libele has also made the diaper market with a high concentration more and more diversified. The Abena Group is one of Europe's leading manufacturers of medical tissues

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