Unicharm has a long history of production in China, and came to China in 1995, starting with "Sophie", and has established a very high reputation. It has two major brands, Moony and Mommy Baby, Moony enjoys the reputation of "King of Diapers", and has won the "Mom's Choice" award in Japan for three consecutive years (2014~2016), and is one of the four major diaper brands in Japan.
 
Unicharm has factories in Shanghai, Tianjin, and Yangzhou, and has been producing and selling "Mommy Baby" diapers at ordinary prices in China, with prices as low as 1-1.7 yuan per piece. Among them, on the basis of the Dry Series, the Yunrou Dry Series has upgraded its absorption capacity, extended the diversion layer by 25%, and covered different urine positions of male and female babies, bringing a drier and more comfortable experience. Yunrou is dry for M at least, and newborn babies can choose NB and S size Yunrou newborns.
 
Chinese consumers are increasingly inclined to buy imported products and do not care about higher prices. Unicharm Monny brand Moony series uses Airfit air soft feeling technology, which has a good skin feel, which can meet the needs of most babies, and the Natural Moony royal series launched at the end of 2016, using organically produced cotton, is better in skin comfort and touch, and also adds a soft stool absorption area to enhance water absorption, and the price of a single piece of 1.8-3.1 yuan is also higher than that of the Moony series of 1-2.1 yuan.
 
The version design of the Moony brand is also worth mentioning, and the elastic design on the back is not easy to leak when worn. The Moony series is also divided into Moony and Moony man. The former is an adjustable size waist diaper, which is easy to change during sleep and is suitable for babies under 8 months old, while Moony man is a pants type, after 8 months, the baby becomes more active, and the pants diapers are easy to put on and take off, and are easy to move.
 
Mommy Baby is thinner than Moony, but it's just as absorbent, but it's slightly inferior in touch and softness due to the lack of soft-touch technology. Moony performs well in absorption, but at the same time, the cushion body is thicker, and the breathability is not as good as that of Dawang and Curiosity, so it is not suitable for summer use, but fortunately, the price advantage is obvious. Overall, Unicharm is still a cost-effective choice.
 
Whether it is the Japanese imported version or the domestic version of Moony, it can be easily purchased on major domestic e-commerce platforms. Interestingly, it has become the norm for Chinese consumers to be reluctant to pay for locally produced foreign-owned diapers. In 2016, Unicharm's operating profit in Asia, centered on China, fell by 30% year-on-year, while at the same time, a large number of consumers traveled thousands of miles to Japan to buy diapers, and even caused diapers produced in China to be sold back to Japan and bought back by Chinese consumers. There has always been a saying that "Ritao diapers are better than those bought in China", but when asked where it is good, it is often just a feeling, and the gap between the two has not had a significant impact on daily use.