China is currently the world's largest diaper market, the exclusive parent's pampering of the "only child generation" has gradually become the main force of "consumption upgrading" diapers, Dawang Paper caters to Chinese parents in parenting regardless of the cost, although in 2012 only entered China, late, but with high-quality materials and rich product lines, in 2017 has jumped to the forefront of China's diaper market share.
 
Dawang star product Angel series, originally to meet the demand for gifts in Japan and listed in 2007, when it was launched, the company thought that the price of diapers of 2.5 yuan to 5.6 yuan was too high, and was not optimistic about the sales in China, but the angel series with soft skin feel, balanced breathability and water absorption, won the recognition of the Chinese market, and the popularity of word of mouth is rising. Due to the big sales of the Angel series, the sales of Dawang diapers in China in 2014 reached three times that of the previous year.
 
The Angel series mainly upgrades the waist patch and the top layer, the front waist strip is made of softer non-woven material and a thinner inner layer to ensure durability and protect the baby's delicate skin. The surface layer is embossed with a wavy fine pattern on the non-woven fabric by three-dimensional embossing technology, which is more pleasant to the touch. Dawang's non-woven burr-free treatment technology is at the leading level in the industry, which also makes its diaper hardly soft to match, not only the surface layer, but also the waist and circumference details. In fact, these new technologies are first introduced in the Chinese market, and then returned to Japan after success.
 
In 2017, the king of the Angel series launched a more high-end light feather series in the Chinese market, with silk touch and high air permeability as the selling points, and the price reached 4-8 yuan per piece, much higher than the 1.25-1.87 yuan of similar best-selling products in the Japanese market. Guangyu is a China-only series, produced in Dawang's Nantong factory, and is not sold in Japan. The back layer is an important part of the diaper, and the perforated treatment of the back layer of the light feather makes the breathability the strongest. The absorption core is made of fluff pulp mixed with SAP (polymer water absorption resin), which is currently the strongest water absorption and commonly used core structure, the difference between the major brands is the production process, the partition treatment of the king has a certain fixed effect, SAP particles are evenly distributed, and it is not easy to lump and fault after water absorption.
 
In addition to conventional diapers, Dawang also invests more in product segmentation. It has also launched special products for swimming. Swim diapers are not designed to absorb water, but to wrap solid waste. In order to prevent the spread of E. coli, some public swimming pools abroad require children and incontinent people to use swimming diapers due to hygiene concerns.
 
Compared with the Chinese market, Dawang mainly sells marshmallow series and vitamin E series in the Japanese market, and the product performance is not satisfactory. Although vitamin E continues the skin-friendly feeling and water absorption of Dawang, it has low air permeability, and the price of a single piece is 1-3 yuan. The marshmallow series was launched in Japan at the end of 2016, thinner than the angel series, with a flat comprehensive performance and a single piece priced at 1.4-2.2 yuan. Although the Angel series is also produced in Japan, it is not listed on the official website, and due to its high positioning, it is also sold in limited regions, and it is often only available in large maternal and child chain stores in Japan.
 
Just like the "F1" race, which pursues the ultimate performance of automobiles, Dawang first developed high-end diaper technology in China, and then "reverse-imported" it back to Japan to improve the competitiveness of the company. Light Feather and Angel, which can be easily bought in China, are the best performance series of Dawang, and there is no need to go to Japan to shop.