Due to the growing market, more and more companies have joined the diaper war, in 2015, Dad's choice was established, it is a new domestic brand active in the diaper industry in recent years, often called Kao, Pampers and other industry giants, attracting a lot of attention. Dad's choice did not carry out any financing, the founder sold the real estate in Beijing's second ring road, and completed the construction of the Shandong factory and the Japanese R&D center in 2017, with annual sales of nearly 300 million yuan, and now has 1,000 employees.
 
Dad's choice is only one diaper, thin and light 2.0 series. It is characterized by thinness, much thinner than the King Angel and Curiosity Drill series, which is due to the third-generation core it uses, which bonds the non-woven fabric and SAP with hot melt adhesive layer by layer, which is lighter and smoother than the second-generation core body that directly punches SAP into the fluff pulp, and is not easy to break and lump after absorbing water, but at the same time it also sacrifices some absorption, so it is more suitable for day or summer, and there is still the possibility of leakage if used overnight. The design of the ultra-thin 2.0 series is minimalist, absorbing the environmental protection advantages of European diapers without ink, and the reference price of a single piece is 1.2-2.7 yuan, and the overall performance is still worth mentioning.
 
Many mothers report that domestic diapers have a smell, while imported ones do not. This is due to the fact that most domestic diapers are made of non-woven fabrics and SAP bonded together with hot-melt adhesive for the pursuit of lightness and comfort, and the smell of diapers mainly comes from hot-melt adhesive and antibiotics.