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List of product brands > Maternal and baby products > Baby and child products > Children's toothbrushes > Children's toothbrush brand rankings Updated: 2025-02-21

2025 Children's Toothbrush Brand Ranking

[2025 Children's Toothbrush Brand Ranking] Relying on the big data of the whole network, children's toothbrush brands selected according to brand awareness, brand strength, word-of-mouth evaluation and sales popularity of children's toothbrushes (in no particular order): NOT, Little Lion, Pigeon, OralB, FROG, Colgate, Do Clear, WAKODO and Guangtang, Shuke Baby, If you are querying what brand of children's toothbrush is good? This ranking list of children's toothbrush brands is for your reference only.

  • TOP.1 NOT

    NOT Germany

    Known as the three giants of China's baby bottle market along with Pigeon and Avent, NOT has also been included in the new edition of the encyclopedia as a representative of the German industry, and its baby bottles and bottle warmers have been rated the highest in German consumer magazines. NOT's toothbrushes are similar to mother and baby brands such as Pigeon and Heguangtang, and are mainly designed for infants and toddlers under the age of 3, with a 6-15 month practice toothbrush and a 12-36 month safety toothbrush, in addition to the Miaoshu Children's Toothbrush for children aged 2-8 years. Practice toothbrushes and toddler safety toothbrushes are equipped with an anti-choking ring, which can also be used as a toothbrush holder, and the thick brush handle is also suitable for parents to help their baby brush his teeth. Both are produced in Germany, but the function of the practice toothbrush is more inclined to the teether, the cleaning ability is relatively weak, the price of the children's safety toothbrush is the same level as that of Heguangtang, the price of a single piece is more than 70 yuan, and when the e-commerce has activities, it can be about 20 yuan cheaper. The toddler-safe toothbrush is equipped with soft nylon bristles, which is suitable for babies to study, but it is slightly harder than ordinary children's toothbrushes, and the cleaning power is stronger and does not hurt the gums. Appearance...

    1
    Score
    872
    popularity
    18931
  • TOP.2 Little Lion King

    Little Lion King Japan

    Lion King has a 40% share of the Japanese toothbrush market, and has opened the Chinese market with its fine tooth cleaner, which is known for its softness and comfort, and its sales have increased significantly. In China's children's toothbrush market, Little Lion King also has a good reputation, and the filament 6-12 year old model was rated excellent in the "Consumer Reports" evaluation, and the pass rate of bristle grinding reached 100%. There are four products made in China, divided into three stages: under 3 years old, 3-6 years old and 6-12 years old, and the infant series for babies under 3 years old is divided into 0-3 years old model for mothers to brush their teeth and 1.5-3 years old for babies to use themselves. The 0-3-year-old brush head that the mother helps brush the teeth is the smallest, and the brush handle is longer, which is convenient for parents to use to help their children clean their teeth, but this is the only one that the little lion king does not design to place the thumb at the brush neck, and the anti-slip measures such as soft rubber are also slightly lacking. The 1.5-3 year old model has one more row of bristles than the 0-3 year old model, and the brush handle is shorter, which is suitable for young children who are learning to brush their teeth for the first time. The price of the infant series is slightly higher, about 25 yuan. Suitable for 3-6 years old and 6-12 years old two stages of the toothbrush for the filament series, a single price of about 7 yuan, very price...

    2
    Score
    82
    popularity
    14717
  • TOP.3 Pigeon

    Pigeon Japan

    Pigeon started with bottles and teats, and its bottles account for more than 70% of the Japanese market. In China, Pigeon, NOT and Avent are the three representative brands in the baby bottle market, with a market share of more than 70%. In addition to feeding tools, toothbrushes and other oral cleaning products are also one of Pigeon's key points, with clear stage division, in line with the growth and development of young children, both compared with professional oral brands and maternal and infant brands. Different from other professional oral care brands, Pigeon as a maternal and infant brand, toothbrushes are divided into two series: training toothbrushes and toddler toothbrushes, training toothbrushes are mainly for infants and young children under the age of 3, the stage division is more detailed, the 0-3 years old is divided into three stages: 6-8 months, 8-12 months and 12-36 months, the first two stages of the brush head, bristles are made of rubber, equipped with anti-choking baffles, and it is also safe for babies to use; In the third stage, PBT soft bristles are used, and the 11mm long brush head is not easy to cause the baby's rejection, but the overall length of 11.4cm is relatively small, and parents will be slightly laborious to brush the baby's teeth. The Japanese market is more segmented, with four stages, and the third stage of Chinese products is further divided.

    3
    Score
    80
    popularity
    15365
  • TOP.4 OralB

    OralB Germany

    As a representative brand of mechanical electric toothbrushes and one of the most commonly used toothbrush brands in the United States, Oral-B is also very professional and powerful in the field of children's toothbrushes, with reasonable product design and stage division, and a toothbrushing app has been developed to cultivate children's good habits and interests in brushing. Oral-B's children's toothbrushes are divided into four stages: 4-24 months, 2-4 years, 5-7 years, and 8-12 years, corresponding to the entire oral development period of children. Extra soft is used at both stages of 4-24 months and 2-4 years old, but the 4-24 months model lacks anti-choking design and is not recommended for babies under 1 year old. Unlike common children's toothbrushes with flat bristles, stage two (2-4 years) and three (5-7) toothbrushes have longer bristles at the top, which is designed to clean the teeth better, but the longer strands wear out faster and are less durable than the flat bristles. Oral-B children's toothbrush cooperates with Disney, in addition to using Disney cartoon characters on the brush handle, and also co-developed the brushing app Disney Magic Timer with Disney, which has both brushing timing and punching function, and you can see the hidden ...

    4
    Score
    79
    popularity
    13074
  • TOP.5 FROG 青蛙

    FROG 青蛙 Guangdong

    After more than 20 years of development, Frog, which once developed China's first children's toothbrush, leads China's children's toothbrush market with a market share of 13.6%. Baby and Babe are two series of frog children's toothbrushes. There are many baby series products, but the age segment is wide, mainly 3-12 years old and 6-12 years old as the product logo, the overall size is large, although there are different brush head sizes for the same age group to choose from, but it is still more difficult for young children to use, and it still brings inconvenience to consumers to buy. Compared with the baby, the Beibei series is more clear and professional in the age division and design of the toothbrush, with a total of 2-5 years old, 5-8 years old, and 8-12 years old. The average price of a single Beibei series is about 10 yuan, which is slightly higher than that of the baby series, but on the whole, the frog is cost-effective. ...

    5
    Score
    78
    popularity
    14609
  • TOP.6 Colgate

    Colgate United States

    Colgate toothpaste accounts for 40% of the global market, and its toothbrushes also have a certain market position, and they are also one of the most used manual toothbrush brands in the United States. However, as far as children's toothbrushes are concerned, Colgate's product layout in the Chinese market is not as good as that of foreign countries, so it does not have the same market advantage as adult toothbrushes. Colgate sells more children's toothbrush products to foreign countries, the product range can be divided into under 2 years old, 2-5 years old and over 5 years old according to age, the price ranges from 1-3 US dollars, all use ultra-soft bristles, toothbrushes under 2 years old are designed for babies and parents to use, but the last stage spans a large area, and older children may not be comfortable using it. Wavy bristles and suction cups are the hallmarks of Colgate's children's toothbrushes, and with the exception of toothbrushes for babies and toddlers aged 0-2 years, the rest of the products basically have these two characteristics. In China, Colgate only launches toothbrushes for children over 2 years old, and e-commerce channels only have cute animal toothbrushes for children aged 2-5 years old and colorful toothbrushes for children over 4 years old, with finger placements on the brush handles, suitable for young children, and the price is about 10 yuan. Compared to e-commerce,...

    6
    Score
    77
    popularity
    8351
  • TOP.7 Do Clear

    Do Clear Japan

    The oral care brand of Japan's Sunstar Group, together with GUM, Ora2, Butler and other brands, forms an oral cleaning business, and competes with brands such as Lion King and Huibaishi in the Japanese oral products market. Do Clear specializes in home oral care, and children's products are sold well in Japan. With only one children's toothbrush series, Do Clear is also known as the Qiaohu toothbrush, which was launched in collaboration with the Benesse Group, Japan's largest educational brand, and was designed based on the feedback of parents who participated in its exchange seminars, and using the image of the institution, which is loved by children. Qiaohu toothbrush has a total of four products, respectively for parents over 6 months old, 2-4 years old, 4-6 years old and 6-12 years old, all of which use soft bristles, compared with the same group GUM Miffy children's toothbrush, the brush handle is thicker and rounder, and there is soft rubber non-slip, which is more suitable for children to grasp. However, there are only three types of toothbrushes used by children in Chinese e-commerce channels, which are not suitable for parents to use to help their children brush their teeth, and the brush handle and packaging are not printed with Qiaohu, and the price of a single toothbrush is higher, at 18 yuan. Japanese-made Qiaohu toothbrushes can only be purchased through overseas shopping, and the price is not much different from the e-commerce sales price. ...

    7
    Score
    76
    popularity
    6380
  • TOP.8 WAKODO 和光堂

    WAKODO 和光堂 Japan

    Wakodo mainly produces infant milk powder and complementary food, which accounts for nearly half of the market share in Japan, and has developed the first can of infant formula in Asia, which has a history of more than 100 years. Children's toothbrushes are not the main product of Wakodo, but their unique design makes it easy to clean all corners of your baby's mouth, and it is very popular with mothers even if the price is high. Although both are maternal and infant brands, Heguangtang's product coverage in infant oral care is not as good as Pigeon's, and the two products of its baby toothbrush only have a difference in the design of the brush handle, which is a handle and a long handle, and the handle model does not need to be equipped with a safety ring to prevent infants and young children from overextending the brush head into the mouth, but the long brush handle with a polygonal design can be used by both parents and babies, and it is more practical. Heguangtang toothbrushes are equipped with 360-degree bristles, even if the baby does not cooperate when brushing, the bristles covered by the brush head can easily clean all corners of the mouth, but because the length of the brush head is only 10mm, it is more suitable for young babies, and the cleaning power of slightly older children is insufficient, and the price is about 60 yuan, which is very cost-effective for consumables such as toothbrushes. ...

    8
    Score
    75
    popularity
    16741
  • TOP.9 Shuke baby

    Shuke baby Guangdong

    Shuke is one of the fastest-growing Chinese brands in the oral cleaning industry in recent years, and has also established a brand dedicated to children. The first "2017 White Paper on Children's Oral Care in China" released by it enables consumers to intuitively understand the current situation of children's oral care in China. Despite this, Shuke Baby's product layout in children's toothbrushes is still not as good as other brands, divided into children's tooth series and children's growth series, two series of three products, but the stage division is not uniform. The children's growth toothbrush is about 5 yuan, which is indicated to be suitable for children aged 2-12, but it is generally large and not suitable for children under 6 years old. Children's toothbrushes are divided into two stages: 2-5 years old and 6-12 years old, and the brush head is 22mm, and the corresponding degree is still slightly lacking. However, the handle design of the toothbrush is more suitable for babies at different stages than the children's growth series, and the 2-5 year old brush handle is thicker, which is easy for young children to hold; The 6-12-year-old brush handle is longer, and the brush handle curve design is increased than the 2-5 year-old model, but the anti-slip is slightly insufficient, and the price of a single one is about 8 yuan, which is cost-effective. ...

    9
    Score
    74
    popularity
    17947
Brand Included Brand Claim

List of related product brands

Top children's toothbrush brands

  • 1 18931 NOT

    NOT

    Known as the three giants of China's milk bottle market together with Pigeon and Avent, NOT has also been included in the new edition of the encyclopedia as a representative of the German industry

  • 2 17947 Shuke baby

    Shuke baby

    Shuke is one of the fastest-growing Chinese brands in the oral cleaning industry in recent years, and has also established a brand dedicated to children. The first "2017 White Paper on Children's Oral Care in China" released by it enables consumers to intuitively understand China's children's population

  • 3 16741 WAKODO 和光堂

    WAKODO 和光堂

    Wakodo mainly produces infant milk powder and complementary food, which accounts for nearly half of the market share in Japan, and has developed the first can of infant formula in Asia, which has a history of more than 100 years. Children's toothbrushes are not Wakodo's main products, but they have a unique design and are easy

  • 4 15365 Pigeon

    Pigeon

    Pigeon started with bottles and teats, and its bottles account for more than 70% of the Japanese market. In China, Pigeon, NOT and Avent are the three representative brands in the baby bottle market, with a market share of more than 70%. In addition to feeding tools, oral hygiene products such as toothbrushes are also

  • 5 14717 Little Lion King

    Little Lion King

    Lion King has a 40% share of the Japanese toothbrush market, and has opened the Chinese market with its fine tooth cleaner, which is known for its softness and comfort, and its sales have increased significantly. In China's children's toothbrush market, Little Lion King also has a good reputation, and the filament 6-12 year old model is evaluated in "Consumer Reports".

  • 6 14609 FROG 青蛙

    FROG 青蛙

    After more than 20 years of development, Frog, which once developed China's first children's toothbrush, leads China's children's toothbrush market with a market share of 13.6%. Baby and Babe are two series of frog children's toothbrushes. There are many baby series products, but the age segment is wide, mainly

  • 7 13074 OralB

    OralB

    As a representative brand of mechanical electric toothbrushes and one of the most commonly used toothbrush brands in the United States, Oral-B is also very professional and powerful in the field of children's toothbrushes

  • 8 8351 Colgate

    Colgate

    Colgate toothpaste accounts for 40% of the global market, and its toothbrushes also have a certain market position, and they are also one of the most used manual toothbrush brands in the United States. However, as far as children's toothbrushes are concerned, Colgate's product layout in the Chinese market is not as good as that of foreign countries, so it is not as successful

  • 9 6380 Do Clear

    Do Clear

    The oral care brand of Japan's Sunstar Group, together with GUM, Ora2, Butler and other brands, forms an oral cleaning business, and competes with brands such as Lion King and Huibaishi in the Japanese oral products market. Do Clear specializes in home oral care, and children's products are sold well in Japan

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