Belonging to Hengan Group, China's largest tissue manufacturer, Anerle is one of the first batch of "Made in China" baby diapers, and has twice been on BrandZTM's list of the most valuable Chinese trusted choices, and also has a good market share in China.
 
To make good diapers, it is inseparable from high-quality equipment, raw materials and production environment. Anerle has invested a lot in equipment, with 25,000 square meters of aseptic production workshop and more than 50 automated production lines, which is not an easy task in China, and many small enterprises are difficult to match in equipment investment. In addition, Anerle has more than 300 patented technologies made from the industry's top suppliers: Weyerhaeol's log pulp, PGI's nonwovens, Henkel's velcro, 3M's elastic bands, and Sumitomo's absorbent polymers.
 
Anerle has successively launched three series: super energy suction, super value dry, and small light core. Small light-core diapers are the thinnest series of Anerle, which is comfortable to wear and very suitable for use in summer; The absorption of the Super Value Dry series is acceptable, but the urine is not eye-catching enough after water absorption, and the Super Energy Suction Series has low water absorption and air permeability in actual use, so the other two models are more recommended. The price of An'erle diapers is less than 2 yuan, and some models are even less than 1 yuan / piece, and the overall performance is also remarkable, cost-effective, so that many consumers are impressed by domestic diapers, but compared with Kao, King and other brands, its version is narrower, and it may not be suitable for fat babies.
 
Advanced equipment and production lines, high-quality materials, but did not let a Chinese brand squeeze into the top five in the market, nearly sixty percent of the Chinese market was carved up by foreign brands, the reason may be because foreign brands came earlier, seized the opportunity, the brand image has been deeply rooted in the hearts of the people, and domestic diapers started late, and the publicity is not enough, resulting in a lack of understanding of consumers.