"The first step of genius, Finch's diapers", this advertising slogan makes everyone remember the Finch's brand. Founded in 2006, Finch's is also a native of China, and is rising rapidly in recent years, winning the Double 11 sales champion of baby diapers domestic e-commerce channels for 7 consecutive years.
 
In 2017, the export soft cotton series was launched, which has been certified by the Swiss SGS quality certification. There are four versions of the soft cotton series: European version, classic wear, export pack and platinum pack, of which the European version and classic pack are thin and suitable for day or summer; The export pack is the thickest, not as light and thin as the classic pack, and no more absorbent than the platinum pack.
 
Platinum is the best performing version, the thickness is suitable, the breathability is balanced, the dumbbell-shaped absorption core with the U-shaped leak-proof design makes the absorption higher, but the added aloe vera ingredients may not necessarily play a role in skin care, parents should change diapers in time to keep the baby's buttocks dry. There is not much difference in the price of the major versions of this series, and the reference price of a single piece is 0.9-2.8 yuan. The cloud care series adds fluff pulp components to the core, and the absorption is slightly improved compared with the soft golden cotton, but it is also easier to lump, and the price of a single piece is 0.6-1.5 yuan.
 
Finch's belongs to the more well-known domestic diapers, few negative news broke out, but the overall performance is still not high, such as no mature process treatment, resulting in diapers are easy to lump, the smell is heavier, although in the skin feel, absorption and breathability can meet the basic needs of daily life, compared with many international brands of low-cost products, the competitiveness still needs to be strengthened.