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2025 Mid-range Mechanical Watch Brand Ranking

【2025年Mid-range mechanical watch brand rankings】依托全网大数据，根据Mid-range mechanical watch品牌知名度、品牌实力、口碑评价以及销量popularity评选出的Mid-range mechanical watch品牌（排名不分先后）：Tag Heuer、TUDOR TUDOR、LONGINES LONGINES、SEIKO SEIKO、MONT BLANC Montblanc、Baume&Mercier 名士、NOMOS、BALL POL、Frederique Constant Frédérique Constant、MAURICE LACROIX AMY、ORIS ORIS ORIS、WEMPE、RAYMOND WEIL、Emile Chouriet、Ernest Borel Ernest Borel Borrel、如果您正在查询Mid-range mechanical watch什么牌子好？本Mid-range mechanical watch品牌排名榜单仅供您作为借鉴参考。

TOP.1

Tag Heuer Switzerland

TAG Heuer officially entered the Chinese market in 2002, which is indeed relatively late for a Swiss brand, before that, Longines and TUDOR have been well known to most Chinese people, occupying a large part of the market for mid-range mechanical watches, and TAG Heuer is with its excellent sports image, has a very high recognition in Europe and the United States, and many golf courses and tennis courts can see the figure of TAG Heuer. In addition to being the first official timekeeper of the Premier League, TAG Heuer has also sponsored many races such as F1, WTCC, Haute Route, etc., which require very high time accuracy. From 2002 to 2012, TAG Heuer developed quite rapidly in China, in addition to sponsorship in the sports field, it also invited the best in various fields as spokespersons, including four-time Golden Globe winner Cristiano Ronaldo, Thor Chris Hemsworth, the famous band One Republic, Martin Garrix, the world's top 100 DJ in 2016, and David Guetta, the godfather of electronic music, this lineup far exceeds other brands in the same class. But for TAG Heuer and...

1

Score

88

popularity

12350
TOP.2

TUDOR TUDOR Switzerland

In the past, Tudor was the second card of Rolex, and now Tudor is the forerunner of Rolex. In the beginning, TUDOR was defined as a Rolex that ordinary people could afford, so the design, materials, and movement were all a notch lower than Rolex to cater to a wider audience. In terms of style, it is also different to take different names for similar appearances, Rolex's Day Date, which is the Prince series in Tudor, and Rolex's Water Ghost, which is Black Bay in Tudor. Until a few years ago, Tudor launched the Huiming series, Junjue series, which are very different from Rolex, as well as the Pole series and the Xunqi series in the previous two years, and although the price is high, the Pelagos and Pole series also use Tudor's new MT5621 in-house calibre, the winding structure is a little more novel than Rolex, and it is also more daring than the conservative Rolex in this regard. Keeping the classic style while constantly doing what Rolex doesn't have is what makes TUDOR so appealing. Speaking of Tudor, Black Bay is a must-recommend, and borrowing money is also necessary to buy it. TUDOR has won 3 GPHG awards, all thanks to Black Bay, and in...

2

Score

87

popularity

18284
TOP.3

LONGINES LONGINES Switzerland

The budget is between 10,000 and 20,000 yuan, of course, Longines, for a long time, this sentence will be often mentioned. Because Longines is the first Swiss brand to enter the Chinese market, the backbone of the Swatch Group, with high recognition, the use of ETA movements is comparable to other brands that have doubled the price, and the stability of mass production is also high, which is highly recommended. There are several different stages of cognition of Longines, if you don't understand the watch, you will feel that Longines is very high-end, if you understand a little bit, you will feel that it is a big Swiss brand, and then you will feel that it is all over the street, a little disdainful, and then you will understand Longines's antique watches, and then re-enter the pit. Watch brand, not only to talk in general, but also to be accurate to the style, for Longines, in terms of status, is only one of the brands of Swatch, was downgraded by Hayek, there is Omega, there is Tissot, and Tudor is the younger brother of Rolex status is slightly inferior; In terms of style, the award at GPHG is not as good as that of Heuer, and the antique models reproduced in recent years are also mixed. As far as the table is concerned, Longines has many styles worth recommending, such as famous craftsmen, campanile and Comcas, all of which are very good...

3

Score

87

popularity

6166
TOP.4

SEIKO SEIKO Japan

Seiko's product line spans from 1,000-yuan Seiko No. 5 to 200,000 yuan Grand Seiko, and the breadth of the span and the richness of the product line can be said to be the first in the world. To judge whether a person understands watches or not, it can be seen from his attitude towards Seiko, because even the traditional Swiss watch factories dare not despise Seiko. Seiko once single-handedly created the quartz crisis, forcing 21 Swiss watchmakers to join forces to develop the beta 21 quartz movement. Then, in the 1968 Geneva Observatory Competition, Switzerland competed with Seiko's mechanical watches in the same group as the Beta21, with the Beta21 winning the top three, while Seiko took the fourth to tenth places. In the 80s, the revival of traditional mechanical watches in Switzerland was largely due to the fact that Switzerland changed its rules and no longer regarded accuracy as the most important indicator, but turned to expensive watches, pursuing polish and materials, giving people the impression that expensive watches are good watches. However, Seiko's factory standards are stricter than those in Switzerland, and the Spring Drive even dares to mark a day error of 1 second, and the price of the high-end Grand Seiko is also directly comparable to Rolex's Day Date. Seiko is recommended in the mid-range, and the price is set at between 10,000-50,000 yuan. You can choose from the higher-end styles of Presage,...

4

Score

85

popularity

13102
TOP.5

MONT BLANC Montblanc Germany

Montblanc began to make fountain pens in 1906, registered Mont Blanc in 1910, entered the jewelry industry in 1996, launched the Meisterstück jewelry collection with the same name as the Meisterstück fountain pen, and in 1997, set up a watch factory in the Leloch region of Switzerland, and participated in the Geneva Haute Horlogerie exhibition in the same year, exhibiting Meisterstück watches. Later, Richemont acquired the Minerva Group, which supplied Montblanc with movements, mainly for the hand-making, decoration and assembly of Montblanc luxury watches. Due to the late start of the Montblanc watch business, the brand's development strategy is to acquire excellent basic watchmaking technology through the acquisition of big-name watch factories, and then through its own research, to obtain many unique patented technologies, and to devolve a large number of top patented technologies from high-end watches to mid-range watches, so Montblanc watches are very cost-effective. A few years ago, a perpetual calendar of 100,000 yuan was launched, and recently there was an Orbis Terrarum world, which is meticulously made, easy to adjust, rich in detail, and looks very similar to Vacheron Constantin, the most important thing is that Vacheron Constantin's world time sells for 45,000 US dollars, and this piece of Montblanc world time only costs 4,50...

5

Score

84

popularity

18573
TOP.6

Baume&Mercier 名士 Switzerland

Founded in 1918 and awarded the Poinçon de Genève, the most famous certification in the world of watches, in 1919 Baume & Mercier was initially known for its high complexity, such as minute repeaters, perpetual calendars, tourbillons and other functions, and in 1892, Baume & Mercier won the highest score of 91.9 out of 100 in the Royal Chronometer Chronometer Competition for a chronograph equipped with a tourbillon movement, a record that stood for ten years. Many people think that quartz watches are a Japanese invention, but in fact, the Tronosonic is the predecessor of Quartz watches, an all-electronic movement watch with a tuning fork developed by Baume & Mercier in 1971. Baume & Mercier used to be quite brilliant, but after entering the Richemont Group, it has been tepid, and its popularity in China is not high, but fortunately, in recent years, Baume & Mercier's design has been greatly improved, and it is more prominent in the mid-range price of Swiss watches, especially the strategy of focusing on Crichton, which has turned out the excellent works of the 50s and redesigned, which has been widely praised. In addition, at SIHH 2017, Baume & Mercier unveiled several new Chrysmarcks, especially the MOA10330 chronograph, with a 42mm stainless steel bezel and a thin line on a white dial...

6

Score

83

popularity

9696
TOP.7

NOMOS Germany

Speaking of German watches, after A. Lange & Söhne and Glashütte, it's NOMOS. The modern NOMOS was founded in 1990, there is another NOMOS in history, in 1906 in Glashütte factory set, but the Swiss custom parts to Germany assembly, the quality of the pocket watches made is not good, affecting the interests of other watch factories in Glashütte town, was filed by Lange & Söhne and other three watch factories, NOMOS left Glashütte in 1910, after 80 years of silence, NOMOS was re-registered, began to follow the Bauhaus style. NOMOS now advertises the story of the small town of Glashütte in many places, but it has nothing to do with it. The Bauhaus made by NOMOS is indeed good-looking, and the price is higher than that of ordinary quartz watches, but it is cheaper than mechanical watches of the same level, and the main sales styles are between 10,000 yuan and 20,000 yuan, and secondly, NOMOS's movement has made very big changes based on ETA 7001, and more than 60% of the self-produced parts have opened a big gap with the Stowa, which also follows the Bauhaus style. But why do some people say that NOMOS is prone to breakage? It's mostly a matter of style and movement, walking the Bauhaus style means...

7

Score

81

popularity

14498
TOP.8

BALL POL United States

Bohr, which started as a railroad timepiece, is known as the lamp factory of mechanical watches. Bol's early advertisements were mainly aimed at the railway industry, and later extended to rail travelers, but in modern times, Ball established the brand spirit of remaining accurate in harsh environments, emphasizing the practical functions of the watch such as durability, strong luminescence, anti-magnetic and shock-resistant, and was highly regarded by explorers and CER societies. Ball currently uses a miniature tritium tube, which is 100 times brighter than fluorescent paint, because the gas lamp it uses contains radioactive materials and cannot be sold in some countries with strict regulations. Bol's Engineers and Warriors are highly recommended, the Engineer III series launched in 2016 is equipped with SpringLOCK anti-seismic protection system and Amortiser anti-vibration device, which is not affected by the operation of 80,000A/m magnetic field, of which the Bronze Star is equipped with 14 self-luminous gas lamps, limited to 3000 pieces, priced at 18,500 yuan, and the Silver Star uses super luminous paint, priced at 13,200 yuan. The Warriors of War are very cost-effective, and the public price can...

8

Score

79

popularity

10373
TOP.9

Frederique Constant Frédérique Constant Switzerland

Founded in 1988, Frédérique Constant is a young Swiss brand, younger than most post-80s generations, now acquired by Citizen, but still operating independently. Frédérique Constant started as an OEM dial, and later extended to the field of watches, launching a heartbeat window in 1994, which was imitated by many peers, and later restructured with ETA and SW movements, from the first one in 2004 to the present, there are 21 in-house movements. However, the movement is not Frédérique Constant's biggest competitiveness, Frédérique Constant as a watch factory that started with an OEM dial, the disc work is very good, and has launched many models that resemble high-end counterparts of the dial, although there are a bit of imitation traces, but it has also won a lot of praise in foreign markets. Frédérique Constant has been tested for more than ten years, showing good stability, coupled with the general high appearance of the watch, the cost performance is indeed very good. But for a young watch brand, the brand value and domestic popularity are not high, spending 10,000 or 20,000 yuan to buy a watch, others say it looks good, and when they hear the name, they don't know, which is more embarrassing. I recommend Frédérique Constant's century-old elegant series, 10,000 yuan...

9

Score

78

popularity

19567
TOP.10

MAURICE LACROIX AMY Switzerland

Founded in 1975, Emmidien is a young Swiss brand that entered the Chinese market in 1998 and is a relatively low-key brand. Maurice Lacroix was originally a manufacturer of watch cases, and until now it still produces its own cases, with a high degree of originality. In 2010, Emmy launched a patent for a square gear, which attracted a lot of attention. When it comes to Maurice Lacroix, there are two main impressions: the excellent polishing of the movement, and the calendar callback (i.e., the flyback function), the moon phase and the computer that have become the hallmarks of the brand. The calibration and polishing of the movement is a major selling point of Emmy, so it is often done with back penetration, and the products are mostly belt style dress watches, but the public price of Emmyrien is inflated, the discount is chaotic, and the styles priced at tens of thousands of dollars are often discounted, and Jomashop can often see two or three folds for sale, and the Eliros series found in overseas shopping is not even 5000 yuan, which is extremely cost-effective. Emmyrien's rush, elegance, and ingenuity all have good dress watch styles in the range of 10,000 to 20,000 yuan. Including the Best of the Best for the Off-Center Moon Phase Watch, which has won the Red Dot Design Award, and the Regulateur R...

10

Score

77

popularity

19690
TOP.11

ORIS ORIS ORIS Switzerland

Oris is a Swiss brand that began in 1904 and designed watches for the US Air Force during World War II. When former President Jiang Zemin visited Switzerland in 1999, the Swiss government gave him an Oris Millennium Limited Edition watch. Oris has two in-house calibres, the Calibre 110 and Calibre 111, while the other models are mostly modified from SW. There are always voices in the market that SW is not as sincere as ETA, but in fact, in the field of mid-range watches, there is not much difference between SW and ETA, Zenith also uses SW models, and Oris also has an observatory-certified artist series, and the accuracy is guaranteed. In some of the more transparent models, you can also see Oris' classic red rotor, which is more characteristic when ETAs are more common. Oris does not have the support of large groups behind it, the publicity in China is not large, and the popularity is only spread on the bezel, but Oris has a very interesting strategy with jazz, and since 96 it has launched a limited edition to commemorate jazz musicians every year...

11

Score

76

popularity

9729
TOP.12

WEMPE Germany

Originating from Germany, WEMPE is today Europe's largest and highest-selling watch and jeweller. WEMPE did not make its fortune as a watchmaker, but as an agent, it represented entry-level brands such as Tissot and Junghans, as well as top brands such as Patek Philippe, A. Lange & Söhne and Audemars Piguet. On the occasion of WEMPE's 125th anniversary, Patek Philippe produced a limited edition of 475 pieces of 5125 for WEMPE, with light gray WEMPE lettering printed on the bottom of the moon phase dial, which was the first annual calendar in Patek Philippe's history to display the day of the week and month in a window, while IWC, Chopin, and Lange & Söhne all launched limited commemorative editions, and NOMOS launched a limited edition of 100 pieces for WEMPE every year, and sold exclusively in WEMPE stores. WEMPE bought the Urania Observatory in 2005 and established the German Observatory in 2006, breaking the situation that only Swiss observatories could evaluate chronometers. In the same year that it bought the Urania Observatory, WEMPE announced its entry into watchmaking, targeting the mid-range segment. WEMPE IS BASICALLY THE ZEITMEISTER AND CHRONOMETERWERKE SERIES, AND THE MAIN SALES PRICE IS BETWEEN 10,000-50,000 YUAN...

12

Score

75

popularity

12228
TOP.13

RAYMOND WEIL Switzerland

Frédérique Constant is a post-80s generation and RAYMOND WEIL is a post-70s generation, founded by Raymond Weil in 1976 and has grown rapidly in the past 40 years. RAYMOND WEIL used ETA movements in the early days, and many cousins were willing to buy it, using 2824 in the middle and low end, 2892-A2 in the middle and low ends, 7750 in the function table, and these movements in the high-end models are also these movements, but precious metals and gems are used in decoration, which is more luxurious. After 2010, since the ETA movement was not available to the public, RAYMOND WEIL began to use the SW movement, which was still excellent in calibration and polishing, but the research and development of its own movement was relatively backward, which is a pity. RAYMOND WEIL's design is very careful in the second-tier brands, and each style series is very organized, has its own characteristics, and belongs to a more durable type. The Master series is a representative work that reflects the style of RAYMOND WEIL watchmaking in recent years, especially the moon phase watch, the public price in China is more than 20,000 yuan, but there is a master moon phase in Jomashop, which is only 975 US dollars after a four-fold discount. Other RAYMOND WEIL styles also have discounts ranging from 3-7% off, which is very cost-effective. ...

13

Score

74

popularity

16882
TOP.14

Emile Chouriet Switzerland

Founded in Geneva, Switzerland in the 17th century, Emilon entered the Chinese market in 98 years, began to expand the Chinese market in 2006, and has 308 retail outlets in Greater China, covering almost all large shopping malls and department stores in provincial capitals and key cities in China, and was acquired by FIYTA in 2011, but still maintains independent operations. At present, the design, R&D and manufacturing center of the product is located in the Merlin area of Geneva, and the whole line of products is completed in Switzerland, with an annual output of about 50,000 pieces. Compared with the brands of large groups, the production volume is indeed small, but Emmilon has 13 series and nearly 300 products, and can quickly adjust production according to market feedback. The cheapest model of the Emironon is 500 Swiss francs, the most expensive minute repeater is 200,000 Swiss francs, and the main sales are between 2,000-5,000 Swiss francs. The competitive advantage of the Emilon is that it can reduce the price as much as possible while focusing on the quality of the product, for example, the Challenger Bingfeng of the Emiron, with a uniquely designed dial and a ETA2824 movement, is priced at only 9,900 yuan, which is very attractive. At present, Emilon still uses ETA movements, but it is also researching and developing its own...

14

Score

72

popularity

19694
TOP.15

Ernest Borel Ernest Borel Borrel Hong Kong

Ebor is a domestic watch, EBELO is a Swiss watch, founded in Switzerland in 1856, in the early 80s of the last century was acquired by a Hong Kong group, is a brand with feelings as a selling point, 80% of the products are couples watches. Ernest Borel has a large consumer base in China, but it is not well-known in Switzerland, and the strategy of a Swiss-started brand is to counterattack Switzerland, which is rare. According to the COSC, the official chronometer of Switzerland, in 2011 there were 8,372 officially certified chronometers, and Ernaire Borel was the ninth largest manufacturer of chronometers. Ernest Borel pricing is relatively well controlled, and the price of the highest-end single model is only around 30,000 yuan, and only a few models will exceed this price point. Couples' watches range from 5,000 yuan for quartz to 10,000 yuan for mechanical models. ...

15

Score

70

popularity

17629

Brand Included Brand Claim

List of related product brands

A list of popular mid-range mechanical watch brands

1 19694
Emile Chouriet

Founded in Geneva, Switzerland in the 17th century, Emiron entered the Chinese market in 98 years, and began to increase the expansion of the Chinese market in 2006, with 308 retail outlets in Greater China, covering almost all large shopping malls and department stores in provincial capitals and key cities in China, and was flown in 2011
2 19690
MAURICE LACROIX AMY

Founded in 1975, Emmidien is a young Swiss brand that entered the Chinese market in 1998 and is a relatively low-key brand. Maurice Lacroix was originally a manufacturer of watch cases, and until now it still produces its own cases, with a high degree of originality. In 2010,
3 19567
Frederique Constant Frédérique Constant

Founded in 1988, Frédérique Constant is a young Swiss brand, younger than most post-80s generations, now acquired by Citizen, but still operating independently. Frédérique Constant started as an OEM disc, and later extended to the field of watches, and in 1994 launched a heartbeat window, which was
4 18573
MONT BLANC Montblanc

Montblanc began to make fountain pens in 1906, registered Mont Blanc in 1910, entered the jewelry industry in 1996, launched the Meisterstück jewelry collection with the same name as the Meisterstück fountain pen, and in 1997, set up a watch factory in the Leloch region of Switzerland, and participated in the Haute Horlogerie de Genève in the same year
5 18284
TUDOR TUDOR

In the past, Tudor was the second card of Rolex, and now Tudor is the forerunner of Rolex. In the beginning, TUDOR was defined as a Rolex that the average person could afford, so the design, materials, and movement were all a notch lower than Rolex, to cater to a wider audience
6 17629
Ernest Borel Ernest Borel Borrel

Ebor is a domestic watch, EBELO is a Swiss watch, founded in Switzerland in 1856, in the early 80s of the last century was acquired by a Hong Kong group, is a brand with feelings as a selling point, 80% of the products are couples watches. Ernest Borel has a large consumer base in China, but in Switzerland
7 16882
RAYMOND WEIL

Frédérique Constant is a post-80s generation and RAYMOND WEIL is a post-70s generation, founded by Raymond Weil in 1976 and has grown rapidly in the past 40 years. In the early days of RAYMOND WEIL, the ETA movement was used with great effort in adjustment and polishing, and many cousins were willing to buy it, using 2824 in the middle and low ends, and more in the middle and stalwarts models
8 14498
NOMOS

Speaking of German watches, after A. Lange & Söhne and Glashütte, it's NOMOS. The modern NOMOS was founded in 1990, and there is another NOMOS in history, which opened a factory in Glashütte in 1906, but took the parts that were custom-made in Switzerland and assembled them in Germany to make pocket watches of the same quality
9 13102
SEIKO SEIKO

Seiko's product line spans from 1,000-yuan Seiko No. 5 to 200,000 yuan Grand Seiko, and the breadth of the span and the richness of the product line can be said to be the first in the world. To judge whether a person understands watches or not, it can be seen from his attitude towards Seiko, because even if it is a traditional Swiss watch factory
10 12350
Tag Heuer

TAG Heuer only officially entered the Chinese market in 2002, which is indeed relatively late for a Swiss brand, before that, Longines and TUDOR were already well known to most Chinese people, occupying a large part of the market for mid-range mechanical watches, and TAG Heuer relied on
11 12228
WEMPE

Originating from Germany, WEMPE is today Europe's largest and highest-selling watch and jeweller. WEMPE did not make its fortune as a watchmaker, but as an agent, it represented entry-level brands such as Tissot and Junghans, as well as agents such as Patek Philippe, A. Lange & Söhne and Audemars Piguet
12 10373
BALL POL

Bohr, which started as a railroad timepiece, is known as the lamp factory of mechanical watches. Bol's early advertisements were aimed at the railroad industry, and later extended to rail tourists, and in modern times Bol has established a brand ethos that remains unmistakable in harsh environments, emphasizing the wristwatch
13 9729
ORIS ORIS ORIS

Oris is a Swiss brand that began in 1904 and designed watches for the US Air Force during World War II. Former President Jiang Zemin visited Switzerland in 1999
14 9696
Baume&Mercier 名士

Founded in 1918, Baume & Mercier was already awarded the Poinçon de Genève, the most famous certification in the world of watchmaking, in 1919, initially known for its high complexity, such as minute repeaters, perpetual calendars, tourbillons and other functions, and in 1892, Baume & Mercier was introduced in England with a chronograph with a tourbillon movement
15 6166
LONGINES LONGINES

The budget is between 10,000 and 20,000 yuan, of course, Longines, for a long time, this sentence will be often mentioned. Because Longines was one of the first Swiss brands to enter the Chinese market, the backbone of the Swatch Group, which is highly recognized, uses ETA movements to match it

2025 Mid-range Mechanical Watch Brand Ranking

Tag Heuer Switzerland

TUDOR TUDOR Switzerland

LONGINES LONGINES Switzerland

SEIKO SEIKO Japan

MONT BLANC Montblanc Germany

Baume&Mercier 名士 Switzerland

NOMOS Germany

BALL POL United States

Frederique Constant Frédérique Constant Switzerland

MAURICE LACROIX AMY Switzerland

ORIS ORIS ORIS Switzerland

WEMPE Germany

RAYMOND WEIL Switzerland

Emile Chouriet Switzerland

Ernest Borel Ernest Borel Borrel Hong Kong

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