TAG Heuer officially entered the Chinese market in 2002, which is indeed relatively late for a Swiss brand, before that, Longines and TUDOR have been well known to most Chinese people, occupying a large part of the market for mid-range mechanical watches, and TAG Heuer is with its excellent sports image, has a very high recognition in Europe and the United States, and many golf courses and tennis courts can see the figure of TAG Heuer. In addition to being the first official timekeeper of the Premier League, TAG Heuer has also sponsored many races such as F1, WTCC, Haute Route, etc., which require very high time accuracy.
 
From 2002 to 2012, TAG Heuer developed quite rapidly in China, in addition to sponsorship in the sports field, it also invited the best in various fields as spokespersons, including four-time Golden Globe winner Cristiano Ronaldo, "Thor" Chris Hemsworth, the famous band "One Republic", Martin Garrix, the number one DJ in the world in 2016, and David Guetta, the godfather of electronic music, this lineup far exceeds other brands in the same class.
 
But for TAG Heuer, the biggest recognition comes from the Grand Prix de la Haute Horlogerie Geneva, the highest award in the watch industry, from '02 to '16, TAG Heuer has won 9 GPHG awards, while the second-placed TUDOR has only won 3 times and Longines 1 time, and only the public award. Before 2015, with the increase in market recognition, the price of TAG Heuer also rose, so that a considerable number of styles overlapped with the group's higher positioning Zenith, while the mid-range brands had high prices and awkward positions, although they performed well but lacked cost performance. However, in March 2015, TAG Heuer announced a price reduction in Hong Kong, ranging from 3% to 40%, and the parallel Carrera 1887 is estimated to cost only more than 10,000 yuan, and the aqua 300 is also in the early 10,000s. It can be said that after the price reduction, there is no reason why TAG Heuer should not recommend it at all.
 
TAG Heuer mainly recommends Aquaracer 300 and Carrera, Aquaracer's Calibre 5 uses the basic movement of ETA 2824-2, which is stable and durable, and many people will start with Aquaracer 300 when buying TAG Heuer for the first time. The Carrera is TAG Heuer's oldest and most classic collection, and the Calibre 1887, as the first self-developed movement launched by TAG Heuer, is significantly different from the ETA 7750 used before, and won the "Small Hand Award" of the 2010GPHG shortly after its launch, which is the most recommended model.