List of product brands > Clothing, shoes and bags > wristwatch > Sub-top-of-the-line mechanical watches > The second top mechanical watch brand ranking Updated: 2025-02-21

2025 Top Mechanical Watch Brand Rankings

【2025 Sub-top Mechanical Watch Brand Ranking】Relying on the big data of the whole network, the sub-top mechanical watch brands are selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of the sub-top mechanical watch (in no particular order): ROLEX, OMEGA, PANERAI, IWC, SEIKO, HUBLOT, ZENITH, Breitling, Bvlgari, Chopard, CORUM, Carl F. Bucherer, CHRONOSWISS, if you are looking for the next best mechanical watch? This ranking list of top mechanical watch brands is only for your reference.

TOP.1

ROLEX Switzerland

At present, the top ten most widely circulated watches were edited by Mr. Zhong Yonglin that year, Rolex was on the list, and Patek Philippe, Vacheron Constantin, Audemars Piguet and other top watch manufacturers, Rolex is also a frequent customer of Christie's and Sotheby's, one of the two most popular and highest-priced brands (the other is Patek Philippe), although the top ten watches are not a golden rule, but it is enough to see Rolex's status in the industry. The selling point of Rolex is precision and durability, and you will rarely see particularly complex features on a Rolex because that's not the direction of Rolex. And Rolex is known as once and for all, one is because of the accurate chronometer certification, and in terms of durability, I believe that no brand can compare to Rolex (G-shock may not be satisfied), maintenance is relatively simple, coupled with Rolex's excellent after-sales service, will give you an upgraded version of the parts and other small details when repairing, all make Rolex worthy of the top of the list. Mr. Chung Yong-lin also said: If a person can only have one good watch in his life, it must be Rolex's Day-Date. Born in 1956...

1

Score

90

popularity

19558
TOP.2

OMEGA OMEGA Switzerland

There are many watches that have been in space, but the one that landed on the moon is Omega. Among the many chronographs of many brands, Omega has served as the official timekeeper of the 27th Olympic Games, and its strength is very tough, and in terms of fame and status, Omega's Speedmaster is a well-deserved number one chronograph. The Speedmaster is famous precisely because it is a moon landing table. In the 60s, NASA needed a watch that could be accurate in space, but instead of befitting it to the factory, it bought a batch of watches to test, and in the final stage of testing, Omega's ST105.003 beat out the Longines 13ZN and Rolex Daytona as the only qualified watch that all NASA had to equip for manned flights. After the safe return of Apollo 13 in 1970, the three astronauts unanimously signed the Snoopy Award to Omega by NASA. Although the Speedmaster series is the lowest seller among many Omega products, it is still difficult to bypass the Speedmaster when it comes to recommending Omega, and the entry-level Speedmaster is already available at a public price of more than 20,000 yuan, which is very cost-effective. If you're looking for a style with aeronautical significance, consider Basel's 2015 arrival: A...

2

Score

89

popularity

8904
TOP.3

PANERAI Panerai Italy

Recognizable from 10 meters away, that's what Panerai is all about. The shell shape, the large bridge, the 3,6,9,12 fonts, the lightning logo and the luminescent hands are all Panerai identification symbols. Panerai can be popular in China, and it is also Mr. Zhong Yonglin's hand. The history of Panerai is very simple, it is to make a military watch for the Italian Navy. Between 1936 and 1992, Panerai produced watches exclusively for the Italian Navy and were manufactured by Rolex. Before 2005, Panerai did not produce its own movements, but was more like an integrator of resources. And it is strange that while other watch manufacturers use their own movements as a selling point, Panerai's self-produced movements do not have a good reputation as Tongxin. Another feature of Panerai is the limited edition, since joining the Richemont Group, each watch produced by Panerai is a limited edition, divided into a limited edition and a limited edition, there will be a new store opening in a city will also have a city limit, and there will be a lunar zodiac limited edition every year, although each piece of the limited edition may be very similar, but it can also reduce the probability of you and others hitting the watch, even if it is the same model, you can also say: Oh, my piece...

3

Score

88

popularity

12676
TOP.4

IWC IWC Switzerland

With a history of nearly 150 years, IWC now belongs to the Richemont Group alongside Jaeger-LeCoultre, with a product line that is more extensive than many Swiss watchmakers, with high-end models ranging from tourbillons, sidereal time, minute repeaters and other complications ranging in price from tens of thousands to millions. In 2009, IWC ranked first in the Luxury Institute's Luxury Index (LBSI). IWC has always been dominated by men's watches, and only a small number of women's watches have been launched, and in the 7 series of models, except for the Da Vinci series, the diameter of the case is larger, exceeding 40 mm. IWC's product line is many, 7 series each is worth recommending, although it is generally believed that modern IWC is not as good as retro IWC, but there is still no lack of good works in the new products, the two pillar products Portuguese timing and pilot series, the entry good Portofino series, in addition to the engineer series, masculine and also very technical, and the new Da Vinci series in 2017 is still worth paying attention to. Portofino is a low-end product of IWC, because of the deep attainment in changing ETA, IWC has used the ETA system before...

4

Score

87

popularity

10607
TOP.5

SEIKO Daiseiko Japan

Seiko not only single-handedly created the quartz crisis, but also swept Switzerland with mechanical watches. With the Grand Seiko series, Seiko is in the top five of this list. In 1963, Seiko participated in the Neuchâtel Observatory competition for the first time and only won 10th place in the small quartz timer category. In 1964, Seiko went to the competition with a mechanical watch, but only finished 144th and 153rd. However, in 1968, Seiko won the second, fourth and eighth places at once, and the Neuchâtel Observatory had no choice but to suspend the competition in order to preserve the reputation of Swiss watches. In addition to Neuchâtel, there was also the Geneva Observatory competition, but this time, in order to avoid repeating the mistake of the past, the Swiss changed the rules when Seiko only brought mechanical watches to Switzerland, and mechanical watches and quartz watches could compete in the same group, and as a result, the Swiss Beta21 quartz movement won the top three, but the 4th to 10th places were taken by Seiko. Grand Seiko is a series launched in 1960, when there was also the King Seiko series, in terms of the Observatory Award, King Seiko won more, but after 1976 quartz movements became popular, the two series fell silent, until 1988 Seiko with quartz watches...

5

Score

86

popularity

12127
TOP.6

HUBLOT Switzerland

Frankly speaking, Hublot, a young brand established in 1980, has today's position in the industry with money, especially after being acquired by LVMH in 08. Dai Hublot is mostly from wealthy families but does not want to be bound by tradition, such as King Juan Carlos of Spain, Crown Prince Albert II of Monaco, football kings Maradona and Pele, football coach Jose Mourinho, NBA's Wade and Kobe, Bolt the Lightning Flyer, and the American rapper JAY Z, who sells clothes and shoes. In addition, Hublot is also a partner of Ferrari, Juventus, Bayern Munich, Chelsea and many other big clubs, and even the FIFA World Cup. Hublot's early products were a bit of Patek Philippe's nautilus and Audemars Piguet's royal oak, and it is also known as the first brand to use precious metals with rubber straps, with sales of $2 million in the first year of its launch, but it did not climb to the top line for the next 20 years, until 2004, when Jean Claude Biver took over, Hublot took over. Biver re-planned the Big Bang on the existing design of Hublot, so that the protection of the two sides of the case...

6

Score

85

popularity

17979
TOP.7

ZENITH Switzerland

Zenith originated in Le Locle, Switzerland, now belongs to the LVMH Group Watch Department, is the core technology brand of LVMH Watch Department, known as one of the real Swiss watch manufacturers, not only self-produced movements but also for Rolex, Patek Philippe, TAG Heuer, Bulgari and other brands to outsource movements, in 1969 launched the sensational El primero high-frequency movement, and in 1993 launched the thinnest movement Elite. However, during the quartz crisis of the 70s, Zenith also broke down, and it was only in 1978 that the production of mechanical watches resumed. In the past, Zenith's product line naming was confusing, and the styles that could represent the brand were always vague, and the slightly impressive El Primero, Pilot, and Elite often overlapped with each other, so it must be True Love that can remember Zenith's product number. In general, the current El Primero is mainly a reproduction, mainly a popular product of the 60s that used chronograph movements; Pilot pilots are also replicas, and now they are more representative products of Zenith, and insisting on the road of pilot replications will reap huge benefits; And the Elite series is mainly a dress watch, elegant...

7

Score

84

popularity

15356
TOP.8

Breitling Switzerland

Breitling is the only watch brand in the world whose movements are COSC. In recent years, the top three in the annual ranking of COSC certificates have always been Rolex, Omega and Breitling. In other words, all Breitling movements are precise, reliable, and of good quality. A large part of Breitling's products still use ETA movements, but there is no need to worry about this, after all, Breitling's characteristic is the case, and it is enough that the ETA can be accurately timed. If possible, it is recommended to buy Breitling's own calibre, the B01 movement is indeed honest and practical, with a power reserve of 70 hours, no date exclusion zone, and a 5-year warranty. If you have a good budget, consider the chronograph first, because Breitling is one of the inventors of the chronograph, and their chronograph is very distinctive. For example, the Chronomat 44 belongs to Breitling's flagship series, and Breitling has always built it as the perfect chronograph, equipped with its own caliber 01, large needles and large scales, practical design, lightweight case, 500-meter water resistance, sincere tool watch, belt pin buckle 61,400 yuan, steel band...

8

Score

83

popularity

18115
TOP.9

BVLGARI Italy

Bulgari is an Italian jewellery brand that, like Montblanc, is a halfway shop in watchmaking. In 1977, Bulgari launched the Bvlgari collection, and in 1982 Bulgari Time Neuchtel was established to specialize in Bulgari watches. Since 2000, Bulgari has been actively pursuing a vertical integration program with the acquisition of leading watchmakers Daniel Roth and Grald Genta. In 2005, Bulgari acquired Cadrans Design, which specializes in the manufacture of dials for high-end watches, and Prestige dOr, which specializes in the manufacture of metal straps. In 2007, two other Swiss watch production companies were acquired: Finger, which specializes in the manufacture of exquisite cases for high-quality watches, and Leschot, which specializes in the production of watchmaking equipment. At this point, Bulgari was able to design, manufacture and assemble movements in-house. Launched in 2009, the Sotirio Bulgari Tourbillon Quantime Perptuel was the first watch manufactured in-house by Bulgari, powered by the BVL 465 calibre, which was developed entirely in-house by Bulgari, with a transparent automatic tourbillon and perpetual calendar, as well as an innovative dual-coaxial retrograde hand display. Bulgari has two...

9

Score

82

popularity

5385
TOP.10

Chopard Switzerland

If you want to give your wife or mother a watch, Chopard, of course. With a history of more than 150 years, Chopard is now run by the Schaefer family from Germany, the 8th richest family in the Swiss watch industry, and has a lot of money, so Chopard does not need to rely on large groups for a living or development. Even before Swatch announced that it would no longer export ETA, Chopard had already established a manufactory in the Jura region and produced its own movement under the name L.U.C., and the 1.98 calibre was certified by the Swiss Chronometer and the Poinçon de Genève. However, the models equipped with the L.U.C movement are not all high-priced models, such as the 161278-1002 using 18K white gold, equipped with the L.U.C movement, the large three hands with the calendar, the public price is 76,000 yuan, for a 40mm men's watch, this price is worth considering. Chopard's L.U.C movement is very good, but women's watches are more famous, if you buy for women, you don't have to force yourself to produce your own movement, and you can even not choose a mechanical style, because women wear watches more attention to appearance and temperament, but the adjustment and maintenance of mechanical movements are more troublesome than quartz watches. If quartz movements are acceptable, then Chopard's options are even more...

10

Score

81

popularity

7268
TOP.11

CORUM Kunlun Switzerland

Founded in 1955, Kunlun has always been an unpopular brand before being acquired in 2013 by China's Haidian Group, which has now changed its name to Citychamp Watch & Jewellery Group Co., Ltd., which owns Ebor and Rossini, as well as luxury watch brands Qi Nianhua and Lauterlet, as well as Eterna and Porsche Design. The most famous model of the Corum family is the Kunlun Golden Bridge, launched in 1980, invented by independent watchmaker Vincent Calabrese, who made the entire movement components arranged on a straight bridge. Although it is a smaller version of the keel clock and is not original, the overall design is still unique. At a time when watchmaking was not yet fully mature, there were accidents in which the golden bridge was pulled out of the case in its entirety. Today's Jinqiao process will no longer have such a problem, but the starting price of 200,000 will make people hesitate, after all, the price of 200,000 can already buy Patek Philippe's 6000. Kunlun applauded Jinqiao, but it was the Admiral's Cup. In 1960, the first Admiral's Cup with a square case was developed. The back of the watch is engraved with a hand...

11

Score

80

popularity

10975
TOP.12

Carl F. Bucherer Switzerland

Carl F. Bucherer Group is one of Europe's most prestigious distributors of jewellery and watches and one of the largest Rolex agents, with a watchmaking history dating back to 1919 with the launch of the Art Dco women's watches. However, it was not until 2001 that the watchmaking division re-established the brand named after its founder, Carl F. Bucherer. Carl F. Bucherer initially purchased ETA movements for watches, and in 2008 launched the in-house calibre CFB A1000 after acquiring the Techniques Horlogeres Appliquees SA workshop, indicating that the plan to produce its own movements began very early. Later, Carl F. Bucherer launched a series of in-house movements such as A1002, A1003, and A1004, and with the exception of a small number of quartz models from Alica and Batscher, almost all of them were mechanical watches. Carl F. Bucherer has five collections, the most important being Pallavi, Malilong, and Edmar. The Prawit series occupies a major share of sales, and is particularly popular in Russia, the United States and the Middle East, with domestic public prices starting at 60,000 yuan and reaching hundreds of thousands of styles. The Malilong series, with its in-house movement, is also favored and has a large following in Asia and Europe...

12

Score

79

popularity

19542
TOP.13

CHRONOSWISS Switzerland

The brand is somewhat German-Swiss-descent, because the founder, Gred-Rdiger Lang, is German and returned to Munich to found Swiss. Previously, some factories were still located in Munich, but now all the components are produced in Switzerland and run by Swiss families, and the German flavor of the watches is not so strong. As an independent watchmaking company, Chronoswiss' annual production is very low, only 5,000-8,000 pieces, making it attractive to players who are looking for a small number of pieces. And 25% of Ruibao's orders are private orders, and the remaining 75% are mass-produced models. Ruibao is not well-known in China, and most of the customer groups it faces have one or more Ruibao watches, and the price range is also very large, ranging from 10,000 yuan to 300,000 yuan. If it is the first time to buy, it is recommended that Ruibao's three needles and one thread, this series was invented by Ruibao, the way of reading the time separated by minutes and seconds is very unique, and the classic style is less than 20,000 yuan, and the cost performance is very high. But Ruibao's famous onion crown changes with the diameter, the larger the diameter, the larger the crown, if the wrist is small, choose ...

13

Score

78

popularity

15239

Brand Included Brand Claim

List of related product brands

A list of the top mechanical watch brands in the first place

1 19558
ROLEX

At present, the top ten most widely circulated watches were edited by Mr. Chung Yonglin that year, and Rolex was on the list, alongside top watch manufacturers such as Patek Philippe, Vacheron Constantin, Audemars Piguet, etc., and Rolex was also a frequent customer of Christie's and Sotheby's, and was the most popular and highest-priced
2 19542
Carl F. Bucherer

Carl F. Bucherer Group is one of Europe's most prestigious distributors of jewellery and watches and one of the largest Rolex agents, with a watchmaking history dating back to 1919 with the launch of the Art Dco women's watches. However, it was not until 2001 that the watchmaking division was re-established under the founder's name
3 18115
Breitling

Breitling is the only watch brand in the world whose movements are COSC. In recent years, the top three in the annual ranking of COSC certificates have always been Rolex, Omega and Breitling. In other words, all Breitling movements are fine
4 17979
HUBLOT

Frankly speaking, Hublot, a young brand established in 1980, has today's position in the industry with money, especially after being acquired by LVMH in 08. Dai Hublot was mostly from wealthy families who did not want to be bound by tradition, such as King Juan of Spain
5 15356
ZENITH

Originating in Le Locle, Switzerland, and now belonging to the LVMH Watch Division, Zenith is the core technology brand of LVMH Watch Division, and is known as one of the true watchmakers in Switzerland, not only producing its own movements but also outsourcing movements for brands such as Rolex, Patek Philippe, TAG Heuer, and Bulgari
6 15239
CHRONOSWISS

The brand is somewhat German-Swiss-descent, because the founder, Gred-Rdiger Lang, is German and returned to Munich to found Swiss. Previously, some factories were located in Munich, but now all parts are produced in Switzerland
7 12676
PANERAI Panerai

Recognizable from 10 meters away, that's what Panerai is all about. The shell shape, the large bridge, the 3,6,9,12 fonts, the lightning logo and the luminescent hands are all Panerai identification symbols. Panerai can be popular in China, and it is also Mr. Zhong Yonglin's hand. Panerai
8 12127
SEIKO Daiseiko

Seiko not only single-handedly created the quartz crisis, but also swept Switzerland with mechanical watches. With the Grand Seiko series, Seiko is in the top five of this list. In 1963, Seiko participated in the Neuchâtel Observatory competition for the first time, winning only the small quartz timer project
9 10975
CORUM Kunlun

Founded in 1955, Kunlun has always been an unpopular brand before being acquired in 2013 by China's Haidian Group, which has now changed its name to Citychamp Watch & Jewellery Group Co., Ltd., which owns Ebor and Rossini, as well as luxury watch brands Qi Nian Hua and Lao
10 10607
IWC IWC

With a history of nearly 150 years, IWC now belongs to the same Richemont group as Jaeger-LeCoultre, and its product line is richer than many Swiss watchmakers, with high-end models ranging from tourbillons, sidereal time, minute repeaters and other complications in price ranging from tens of thousands to millions
11 8904
OMEGA OMEGA

There are many watches that have been in space, but the one that landed on the moon is Omega. Among the many chronographs of many brands, Omega has served as the official timekeeper of the 27th Olympic Games, and its strength is very strong, and in terms of fame and status, Omega's Speedmaster is a well-deserved number one
12 7268
Chopard

If you want to give your wife or mother a watch, Chopard, of course. With a history of more than 150 years, Chopard is now in charge of the Schaefer family from Germany, the 8th richest family in the Swiss watch industry
13 5385
BVLGARI

Bulgari is an Italian jewellery brand that, like Montblanc, is a halfway shop in watchmaking. In 1977, Bulgari launched the Bvlgari collection, and in 1982 Bulgari Time Neuchtel was established to specialize in Bulgari watches. Bulgari from 2

2025 Top Mechanical Watch Brand Rankings

ROLEX Switzerland

OMEGA OMEGA Switzerland

PANERAI Panerai Italy

IWC IWC Switzerland

SEIKO Daiseiko Japan

HUBLOT Switzerland

ZENITH Switzerland

Breitling Switzerland

BVLGARI Italy

Chopard Switzerland

CORUM Kunlun Switzerland

Carl F. Bucherer Switzerland

CHRONOSWISS Switzerland

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