Ebor is a domestic watch, EBELO is a Swiss watch, founded in Switzerland in 1856, in the early 80s of the last century was acquired by a Hong Kong group, is a brand with feelings as a selling point, 80% of the products are couples watches. Ernest Borel has a large consumer base in China, but it is not well-known in Switzerland, and the strategy of a brand that started in Switzerland is to "counterattack Switzerland", which is rare. According to the COSC, the official chronometer of Switzerland, in 2011 there were 8,372 officially certified chronometers, and Ernaire Borel was the ninth largest manufacturer of chronometers. Ernest Borel pricing is relatively well controlled, and the price of the highest-end single model is only around 30,000 yuan, and only a few models will exceed this price point. Couples' watches range from 5,000 yuan for quartz to 10,000 yuan for mechanical models.