Founded in 1975, Emmidien is a young Swiss brand that entered the Chinese market in 1998 and is a relatively low-key brand. Maurice Lacroix was originally a manufacturer of watch cases, and until now it still produces its own cases, with a high degree of originality. In 2010, Emmy launched a patent for a square gear, which attracted a lot of attention. When it comes to Maurice Lacroix, there are two main impressions: the excellent polishing of the movement, and the calendar callback (i.e., the flyback function), the moon phase and the computer that have become the hallmarks of the brand. The calibration and polishing of the movement is a major selling point of Emmy, so it is often done with back penetration, and the products are mostly belt style dress watches, but the public price of Emmyrien is inflated, the discount is chaotic, and the styles priced at tens of thousands of dollars are often discounted, and Jomashop can often see two or three folds for sale, and the Eliros series found in overseas shopping is not even 5000 yuan, which is extremely cost-effective.
 
Emmyrien's rush, elegance, and ingenuity all have good dress watch styles in the range of 10,000 to 20,000 yuan. These include the Bento off-centre moon phase watch, which won the Red Dot Design Award for "Best of the Best", and the Regulateur Roue Carree, which won the Red Dot Champion Design Award 2011.