Founded in Geneva, Switzerland in the 17th century, Emilon entered the Chinese market in 98 years, began to expand the Chinese market in 2006, and has 308 retail outlets in Greater China, covering almost all large shopping malls and department stores in provincial capitals and key cities in China, and was acquired by FIYTA in 2011, but still maintains independent operations. At present, the design, R&D and manufacturing center of the product is located in the Merlin area of Geneva, and the whole line of products is completed in Switzerland, with an annual output of about 50,000 pieces. Compared with the brands of large groups, the production volume is indeed small, but Emmilon has 13 series and nearly 300 products, and can quickly adjust production according to market feedback. The cheapest model of the Emironon is 500 Swiss francs, the most expensive minute repeater is 200,000 Swiss francs, and the main sales are between 2,000-5,000 Swiss francs. The competitive advantage of the Emilon is that it can reduce the price as much as possible while focusing on the quality of the product, for example, the Challenger Bingfeng of the Emiron, with a uniquely designed dial and a ETA2824 movement, is priced at only 9,900 yuan, which is very attractive. At present, Emironn still uses ETA movements, but is also developing two movements independently, and plans to supply several models in small quantities.