Due to the rise of the two-dimensional culture, the number of fans on Facebook reached 18.6 million in 2015, and the huge popularity attracted a large number of anime IPs to cooperate with it, and the company took this opportunity to cut into the toy market, and gradually formed a physical content supplier that sells anime, games, music and other related peripheral products.

TOM has a lot of well-known and popular anime and game characters licensed to the genuine license, such as Nintendo's Pokémon, San-X's Easy Bear, Mogu's Cat, and so on. Since its inception, TOM has been focusing on North America, but this year it has begun to focus on the Chinese market, and occasionally launches regional limited edition plush toys that are not available in Japan.

The situation of TOM and Aozer is very similar, both are supported by a large number of animation IPs, producing and selling related peripheral plush toys. The difference is that TOM does not have a complete plush toy production line, and once the production orders increase in the short term, it needs to be completed by a foundry. However, in terms of quality control, TOM did not perform very well, for example, the limited-time launch of the holiday Pokémon plush toy was once exposed to the use of white labels, which disappointed many fans.