As the most senior brand in the German toy industry, Sigikid undoubtedly represents the highest echelon of quality and design in the world. In the mid-90s, Sigikid, regarded as a pioneer of modern children's toys, entered the high-end plush toy market, winning several design awards and the "Plush Toy of the Year" award. The brand has a complete upstream industrial chain, the product line has almost no shortcomings, excellent performance in all aspects, and there are many ingenuity in the product, which can bring the design of "entertainment education" to the extreme.
The same German century-old toy brand, compared with Steiff, which is often thousands of yuan, most of the toys are only suitable for adult collections and not suitable for children, Sigikid has strong practicality even if it is a high-end product, and the quality of low- and medium-priced products is also better, which can take into account aesthetic and functional design, and the price choice is more affordable and diverse.
Sigikid is divided into two market layouts for babies and adults, the development of the baby market is longer, so the content is richer, the feel is soft and waxy, the color is bright, the surface fluff can withstand the children's vigorous pulling will not fall off, the product will be tested in the member club and kindergarten before the launch, and the praise rate will be out of the market. And its sub-brand beast series is Sigikid's most important layout in the adult plush toy market. In addition to the limited collection of toys, most of Sigikid's products can be purchased directly on the Tmall flagship store.
The Beasts series, which developed from a series to a sub-brand in '08, is as popular with toy collectors as the teddy bears of the old Steiff next door, but the styles of the two are very different. Steiff's teddy bears are always elegant and classical, taking the delicate route of feelings, and its main fabric will not change easily unless there is a major change. However, the style of Beasts is the pursuit of a fresh and exciting design experience, keen to try a variety of new and quirky materials, and is more popular with young fashionistas.
In a word, the characteristics of the Beast series are innovative designs regardless of the cost. It's hard to generalize about its design, but each plush toy has its own story or personality, which is even more exciting. The Beast collection is typically made from plush and organic cotton, hand-stitched by designers in small batches, and the fabrics are comfortable, thick, durable, and machine washable. In order to achieve a more distinctive appearance, designers often use a variety of fabrics to stitch and sew, and those who prefer a single fabric may be disgusted by this fabric structure.
Although the beast series is positioned as a fashion toy for adults, designers usually do not skimp on the cost of materials, and the company's location in Germany is very strict, children can also play, but because some products contain hair, ties, beards and other small accessories, it is not recommended for children under 3 years old. The price of this series ranges from 300 to 1,000 yuan, and the price of the series within 600 yuan is generally new, which is close to the price in overseas markets. More than 600, most of them are in short supply due to limited quantities or speculation, resulting in inflated prices, and it is not recommended to buy.
In the baby series, the materials and processes used in the little penguin hand rattle and plush sleep comfort towels are safer, with diverse shapes, soft lines, full colors, and better touch performance of plush fabrics, which is the best choice to comfort newborn babies aged 0-2; The more interactive Play Q series and "Dad & Me" series include accessories such as teethers and collars for targeted learning and exercise for infants and toddlers, suitable for children aged 2-4 years old.
Unfortunately, the "Dad and I" series has not been introduced into China on a large scale, and there is currently only one "Superhero Dad" pillow in the Chinese market, which is priced at 519 yuan on Tmall, 20% higher than the overseas price, and the cost performance of direct purchase is low, so it is recommended to buy it at a toy exhibition or through overseas direct mail.
Unlike many American infant and toddler early education products, the Play Q series will try to avoid the use of electronic accessories in the design, so as to avoid long-term battery or chip leakage and leakage, causing harm to children. Even music dolls that require accessories are replaced by a music box that can be removed from the inside of the zipper and cleaned in the washing machine.
The Play Q series is priced at 200 to 600 yuan on Tmall, and the series is combinedThe teachings of MontessoriTheory of educationThrough the combination of practice accessories and various game themes such as "dressing", "tying shoes" and "disassembling and assembling", it provides an efficient and safe interactive experience for children aged 2 to 6 years old, and realizes the function of early education. Although the original design is intended for early education, the product itself is also a companion plush toy suitable for all ages, and children can still use it when they grow up.
