In 2018, the Internet celebrity Xiao Zaoyang, who became popular on Douyin, came from a healing farm animal niche brand Gulf Rabbit. The design of the Gulf Rabbit's plush toy is inspired by its fairy tales, and the story is outlined on the brand's official website and Taobao store homepage. Although the company has not been established for a long time, and the cost of raw materials for plush toys is not high, it has quickly occupied the markets of China, Britain and the United States because of the innocent expression of the little sitting sheep, and has become a popular sales brand. However, most of the company's products have not been introduced into China, and at present, small plush toys on Taobao are mainly small sitting sheep, supplemented by other fairy tale characters, and the type is relatively simple.

The most well-known product Lamb Kiddo small sitting sheep series, the average price on Taobao is about 100 yuan, the whole body of the lamb is 17 cm long, suitable for infants and young children to grasp with one hand, because there are all kinds of mini size clothes suitable for lambs to wear on the market, which can be matched with clothing and are loved by female consumers, it is a good choice for girls, it should be noted that only the eye and nose part of the lamb is hand-embroidered, not resistant to pulling, and the resilience and durability of polyester fabrics are relatively poor. The price of more than 100 yuan is already the upper limit of its cost performance.

Due to the fact that the brand has not been established for a long time, there are few product lines introduced into China, and the focus of the brand is still on the fairy tale characters dominated by the little sheep. The music doll series also uses the shape of a lamb. The musical sheep adopts a lying position, which is more suitable for placement and use, and the fabric and filling are the same as those of the small sitting sheep, but a mechanical bell is added to the inner core, and the head of the lamb can be patted to make a sound. The price on Taobao is 188 yuan, which is more expensive.

This product is the same as Sigikid's music doll, the choice of mechanical sound mode, the difference is that the bay rabbit uses a lower cost music bell, low durability, because the music bell directly fits the head of the lamb, it is easy to cause the music bell to ring for a long time due to assembly errors. In addition, the ringtones are not as crisp as Sigikid's music box. In fact, consumers generally have negative evaluations of Gulf Rabbit's musical sheep, and the price difference with Sigikid is only less than 100 yuan, but the quality gap is very large, so it is not recommended to buy Gulf Rabbit's musical sheep.