NICI, the German luxury gift brand with the leading sales volume in the plush toy industry, has been established for a short time, but its presence is in more than 50 countries around the world, and it ranks among the top 10 in terms of sales volume in China. NICI is best known for its anthropomorphic animal expression design, because the founder and designer is not a design professional, and the early product designs are made up of simple combinations of elements, breaking the conventional design routine. Although the company now has more designers, it still retains this simple and honest design idea.
NICI's product line is very rich, with German quality as its selling point, and the fabrics are soft to the touch and most of them are machine washable. The filling is made of solid PP cotton imported from South Korea, which is full of filling, and it will feel firm when hugged, and the softness is not good. Although there are occasional minor problems with the product, the overall after-sales service of the brand is better. The more well-known series are the "Animal Series", Piggy Webby, Shaun the Sheep and Teddy Bear series, the brand has a Tmall flagship store, and there are many products to choose from within 300 yuan, which is cost-effective.
The Animal Collection has the most extensive product branch, with 16 original animal characters already available under the collection, each with a different look and fabric depending on the personality set for it. For example, the most popular Sugar Glider in 2019 is set to be a cute mouse who loves to travel, so the size is designed to be more portable and easy to place. The short plush used in the fabric has been processed by the process developed by NICI, with high density and high weight, which is better than the common short plush on the market in terms of softness and durability, and will not be deformed when machine washed.
And Wilby Piggy and Shaun the Sheep are both styles launched by NICI in collaboration with the animation company. The appearance of the two toys is very retrue to the original, and the shape is vivid, although the fabric coincidentally uses the common polyester, but there will still be differences in the feel. Piggy is more bold and lively in color matching, suitable for early color training for children under 6 years old.
It is worth noting that the piggy Wilby and teddy bear series have had the problem of cross-dyeing the coat worn by the toy with a slight floating hair, and should be washed separately. There are many quality problems in the Love Bear series, not only the phenomenon of hair loss and floating hair, but also the fabric sewing is not tight enough, and some products have tiny holes, resulting in easy overflow of fillers, so it is not recommended to buy.
