When it comes to teddy bears, the most prestigious brand is probably Steiff. Like Sigikid, Steefford is a century-old German plush toy brand, but Stafford has been developing in the field of plush toys since its birth, focusing on the high-end luxury market, and became a household name after selling sky-high teddy bears at auction.
Well-designed and durable are the hallmarks of Steefford. To this day, Stafford Teddy Bears are still hand-sewn, and their products can be preserved even in harsh environments such as food and mud. However, Steafford has been focusing on high-end products over the years, and its performance in the mid-range products has been slightly inappropriate.
Stefoord's plush teddy bears were first a hit in Europe by President Roosevelt, and despite many imitators, only Stafford had a joint agency patent for high-end manufacturing processes and fabric research and development, which successfully swept the European and American markets. With the popularity of antique toy auctions, collectors and investors found that Stefford's plush toys had a high premium in the secondary market, and since then Steafford has focused on brand building and high-end product development, focusing on the adult collector market, and gradually formed today's product layout.
A large part of the reason why Stefford's plush toys are expensive is its penchant for costly fabrics. The precious fabrics commonly found in Stefford's high-end teddy bears are:Ma Haihair, alpaca, wood plush, but occasionally more special fabrics are used to echo the classics. For example, the fabrics used in the new Pure Black Label in the fall of 2019 have accompanied Steffo through difficult timesPaper wooldownIt is rare and commemorative, and the price is expensive, but it still attracts many collectors and sentimental parties to buy.
The "Protect Me" series is a new collaboration between Steff and National Geographic, designed to save endangered animals as the theme of special collection, and it is also the most cost-effective series of Steff's high-end products. To support biodiversity conservation efforts, all proceeds from the sale of the series will be donated to scientists, explorers and researchers at various National Geographic Societies. The price of the product is 300-600 yuan, although it is a public welfare product, but the workmanship and materials have not shrunk.
The 2020 "Protect Me" series of new South American chinchillas, also known as chinchillas by Asians, have become endangered wild animals in South America because of their very soft stuff that has been hunted or kept as pets in the wild. According to the characteristics of the animal, Steaf used three different processes to sew the head, coupled with the skin-friendly artificial soft plush fabric developed by imitating chinchilla fur, so that the touch of this product is soft and delicate, and the performance is excellent in simulation, which is worth the price of 418 yuan.
The basic price of Steafford is about 300 to 1,000 yuan, and most of the plush toys suitable for infants and young children are not made in Germany, and the quality is average and the cost performance is low. Styles within 500 yuan belong to mid-range products. The "My First Steiff" series, designed for Steff's new friends, didn't actually do well. The padding is full and soft, there is no drape, and the size is designed to be suitable for sleeping in the cuddle is the advantage of this series, but because it uses common synthetic fiber fabrics, and the design of colors and shapes is plain, the touch and appearance are not outstanding.
It is worth noting that only the brand's high-end range of plush toys are made in Germany and will be in toysearbuckleIt is indicated that it is produced in Germany as a selling point for toys, and the general price is thousands. The low-end products, especially infant products, will only be written on the ear button label "hand made", the main production area is Algeria, Tunisia and other African countries, after the production is completed and then sent back to Germany for inspection, such products are cheaper in Germany, in China, the United States, Japan and other markets, because of the brand effect and the price is more expensive.
