British brand Jellycat is a dark horse in the plush toy market, and the name was conceived by a child who loves jelly and cats at the same time, because the combination of the two names is funny and easy to remember, and it fits well with the innovative and quirky style that the brand is pursuing. Jellycat's sales at home and abroad have been in the forefront all year round, and in 2017, it ranked among the top three in Taobao sales for half a year. Jellycat has a rich product line, and the price is less than 300 yuan, which is more cost-effective in high-end brands.
Jellycat was founded in London to make niche plush toys, 06 years after winning the British authoritative independent gift retailer Best Service Bronze Award, in the industry famous, followed by the launch of the Bonnie Rabbit series by the whole network hot push, many public figures at home and abroad, such as Tom Ge, Bai Jingting, Wang Yuan, and the British royal family Princess Charlotte have started. In 2017, Jellycat won the Queen's Award for Enterprise, further establishing itself in the industry.
Compared with NICI of the same grade and design style, Jellycat's plush toys are softer and more skin-friendly, and the choice of sizes is also more diverse, and the choice of materials pays more attention to the soft and comfortable experience, most of the products are suitable for newborn babies and people with allergies, and the fillers are also carefully selected for excellent softness. Jellycat's exterior features the iconic large face plate and small eyes, but the expression is not as rich and lively as NICI.
The Bonnie Rabbit series can be described as Jellycat's evergreen series, and since the launch of the series, it has won a lot of sales performance for Jellycat on Tmall, JD.com, Amazon and other e-commerce platforms every year. The filling used in the Bonnie Rabbit series is hollow three-dimensional PP cotton, and the spiral-shaped cotton structure makes the filling have extraordinary softness and strong resilience, even after a long time of squeezing or washing machine ravage, it will not easily deform.
In contrast to the Sigikid Beast series, which also likes to be funny, Jellycat is characterized by the production of personalized designs with cost control. Jellycat's exterior design is more based on visual impact such as contrasting colors, element splicing, and novel shapes, and the product is reasonably priced, and the performance is not bad in terms of appearance or touch. Of course, Jellycat doesn't put as much thought into character design, fabric grade and sewing technology as Sigikid, and in the long run, Sigikid's plush play has a stronger ornamental and collectible value.
