One of the selling points of plush toys is the tactile and interactive ability, and the most intuitive way to test it is to go to the offline store to touch it. FAO's collection of toys provides a platform for those who prefer to touch toys before they buy them. The brand's Fifth Avenue store in New York City, once a popular tourist attraction in New York, has since launched its first large-scale Asian toy experience store in Beijing, where consumers can experience nearly 50 different domestic and foreign toy brands before making a purchase decision.

Although FAO is a collective toy platform, it also has its own plush toy designers under its brand, mainly in the image of animals, the most well-known products are the FAO soldier bear, and the high-selling teddy bear and puppy series are also high. FAO's designers prefer to use wild lines, with a strong sense of three-dimensionality, and the colors are more vivid and bold. In order to balance the cost and selling price, acrylic fiber, acrylic fiber and other fabrics are often used, so the touch, dyeing effect, and comfort of plush toys are relatively average.

On the whole, FAO's toys are less cost-effective, some teddy bears have a slight floating hair, and the price is expensive, and the soldier bear with a hard feel costs 359 yuan. As FAO focuses more on the toy experience, many smaller toy brands have chosen to partner with FAO to place their products in their stores for buyers to experience offline, such as the Senbel family and the aforementioned bay rabbits, which are displayed in FAO's stores, which provides FAO with additional opportunities to attract customers.