If you're looking for a stuffed animal gift for an animation fan, try Aozel from Qingdao, Shandong Province. The most prominent feature of Aozer is that it has 21 officially authorized cooperative brands, including almost all the classic animation images that have been broadcast on TV. This feature of Ajel has allowed it to occupy a place in the affordable plush toy market. In 2016, the online transaction volume alone was as high as 540,000 pieces.

The price of Ajer's products ranges from 39 to 300 yuan, and the price mainly depends on the size. The core business model of the brand is very similar to that of Sekiguchi, which is to evolve from an OEM manufacturer to a manufacturer with independent R&D capabilities. In contrast, Sekiguchi attaches more importance to the design department and will provide more resources for the department, while the current focus of Aojieer's work is still on the production process and brand market operation, and the R&D department was only established in 2015, and has not accumulated enough experience in design and development.

Although the appearance and use of fabrics are decent compared to other brands, the appearance and fabric use of Aozer are not without merit. Aozer has a high degree of restoration of genuine authorized toys, and the filling is soft and easy to clean. The density of the crystal velvet fabric often used in the product is not high, and it belongs to the common low-end fabric. This fabric has the advantages of anti-static, water absorption, easy drying, and not easy to absorb dust, but because it is easy to produce a prickly and itchy feeling in long-term contact with the skin, it is destined not to be favored by high-end products.