Walking into IKEA's plush toy area, the deepest impression is that there are many categories, diverse designs, images from small animals to aliens, and affordable prices. On average, IKEA has more than 20 different plush toy characters under the name of a designer, among which the animal series is the most popular, with Nordic animals as the main design object. IKEA's plush toys range from 9.9 to 199 yuan have good choices, but due to cost considerations, the plush toys are not full of stuffing, the overall rebound ability is poor, and the durability is not high.

IKEA has a wide range of plush toys, with the animal series being the most popular. Bloe, the shark that became popular on Instagram in 2018, is a member of the animal series, and it was originally made into various emojis by European and American Internet celebrities because of its nearly one-meter-long tall figure and loveless expression. The Shark's fabric is silky and the size is suitable for people of all ages to cuddle, but the padding is not fully stuffed, the rebound is poor, and the softness is at a medium level.

Some people think that IKEA's plush toys are too god-like, and even a little ugly, which will affect children's aesthetic development. This is because IKEA's design is not a fixed style, and even some limited edition products are novel designs from imaginative children, so the evaluation of the shape or appearance of a certain toy is also different.