List of product brands > Food & Liquor > drink > Energy drinks > War Horse Energy Drink Updated: 2025-02-20

steed

Overall scoring
71
Word-of-mouth ratings
8.8
Popularity index
17087

How about War Horse Energy Drink Brand introduction

Recommended models: War Horse Blue Bottle (gas), War Horse Red Bottle (gasless)
 
War Horse has always been regarded as a replacement product for Reignwood Group's unsuccessful contract renewal with Red Bull, which starts with the background of Red Bull in China. When Xu Shubiao, the founder of Red Bull, a Thai-Chinese, introduced Red Bull to China, he co-founded Red Bull Vitamin Drink Co., Ltd. with Yan Bin, who was also a Thai-Chinese businessman. In 2012, Xu Shubiao passed away, and his son Xu Xinxiong served as the CEO of Red Bull, and conflicts with the joint venture company also arose. Since the expiration of the Red Bull trademark at the end of 2016, the Yan family and the Xu family have been in a stalemate over the ownership of the trademark. Considering that the Xu family has always wanted to take back the Red Bull trademark, the strict Reignwood Group has left a way back for itself, that is, a new brand - "War Horse".
 
War Horse is almost exactly the same as Red Bull in terms of formula and taste, and also contains 32mg of caffeine per 100ml, but there is an additional sparkling version, and more dealers directly promote and sell under the banner of Red Bull. The 400ml capacity is very heroic, but this is not a good thing for energy drinks, because it is positioned to relieve sleepiness rather than thirst, and too large a size will cause unnecessary troubles such as polyuria. In terms of packaging materials, War Horse chose a relatively cheap PET bottle, and the printing was not careful, and the official price was 6 yuan / bottle, but due to the lack of market visibility, most of the channels were 3 yuan and below, and the 1 yuan exchange activity was promoted with greater fanfare. War Horse was hastily launched, and it is positioned more like a scavenger in the low-end market, although it cannot be the second Red Bull, but as a low-cost alternative to Red Bull, at least in taste is more similar than other knockoffs.