推荐型号：Rahab、Ultra、Ultra Zero、Juice、JAVA、Lo-carb
 
Everyone is vying to imitate Red Bull and want to become the second Red Bull, but as a rising star, Monster, from unknown to second in the US market, is constantly emphasizing its difference from Red Bull. Unlike Red Bull's self-motivation of "your energy is more than you think", Monster conveys a youthful and rebellious, wild and uninhibited personality attitude that disdains the world's eyes. Do not participate in Red Bull's overwhelming TV commercials, and only sponsor niche extreme sports such as Supermotocross, freestyle motocross, Formula 1, UFC mixed martial arts, etc.; With the bottle painted with ornaments and the most visually striking "paw prints", Monster is more like finding its own unique subcultural DNA from the original American street culture.
 
Compared to Red Bull's classic flavors, Monster has about 40 flavors to choose from, and new flavors are introduced every year. Surprisingly, most of the flavors are very tasty, which is extremely rare in energy drinks that are generally too sweet and have a medicinal flavor. The Ultra series are all sugar-free, and the color of the bottle represents the fruity flavor, such as the purple can is grape-flavored, full of fruit, bubbles, and smooth in the mouth. The most popular one in the series is the white can Ultra Zero, which is sugar-free and calorie-free, with a taste similar to honey yuzu tea, a leisurely sweet smell, and a very high level of popularity.
 
The Rehab and Juice series are more like juice teas, with a light medicinal taste and a soft mouthfeel. The difference between the two is that Rehab is non-carbonated, while Juice is sparkling, but both are much smoother and more refreshing than Ultra. The Java series is unique in that it makes the energy drink a carbonated coffee flavor, and is available in three flavors: vanilla, mocha and kona coffee, which is not acceptable to some consumers. There are no official channels for the above series to be sold in China, and the import price of purchasing is about 15 yuan-20 yuan / can.
 
The Original is the only Monster introduced to China, which is consistent with foreign marketing strategies, aiming at Red Bull's 250ml capacity in China, increasing the amount of Monster to 330ml, but the price is on par with Red Bull, both at 6 yuan per can. This Monster is not outstanding in terms of taste, with an excess of sweetness and medicinal flavors, plus full bubbles, as if drinking a can of aerated Red Bull. Surprisingly, it has changed the sodium and potassium content and can be used as a sports drink, but compared to many professional sports drinks, its sodium concentration is higher, and the sugar content is close to 8%, which is almost into the list of hypertonic drinks, which is not conducive to rapid hydration. Carbonated gas can cause stomach flatulence and discomfort, and drinking a large amount of carbonated drinks may also cause stomach cramps and even vomiting.
 
Even with Coca-Cola's strong distribution channels, the Original is still not well-received or popular in China. At the end of 2018, Monster introduced the white can of sugar-free Ultra Zero to the Chinese market, and also marked the cans with the gimmick of "ginseng vitamins", plus the refreshing and flattering taste, which is likely to change the fate of Monster in China.
 
In addition to Java, which has 188mg of caffeine per can, other series contain 29mg-32mg of caffeine per 100ml, according to the capacity of a 473ml can of the American version of Monster, 140mg-161mg of caffeine will be ingested after drinking a bottle, and the domestic version of Original has also reached 105.6mg. Although the unit caffeine concentration is similar to that of Red Bull, the palatability of Monster is excellent, and it is easy to be drunk as a regular drink without moderation, if the intake of caffeine exceeds 400mg/day, there are health risks, it is recommended that one can a day is enough, and should not be drunk with alcohol.