List of product brands > Food & Liquor > drink > Energy drinks > RedBull Red Bull Energy Drink Updated: 2025-02-20

RedBull

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RedBull How about the Red Bull Energy Drink brand introduction

Recommended models: China Red Bull (dwarf gold can), Austrian Red Bull (zero calorie), Austrian Red Bull (sugar-free), Austrian Red Bull (taurine fortified), Austrian Red Bull Fruity Edition, Thai Red Bull (export version), Thai Red Bull (local version)
 
Compared to Monster, Red Bull is definitely not a good drink. Some people think it's too sweet, and some people can't accept the taste at all. However, Red Bull has achieved sales miracles in more than 100 countries around the world and still accounts for 70-90% of the energy drink market today. Over the past 15 years, more than 100 competitors have tried to copy Red Bull's recipes, including Coca-Cola and Anheuser Busch, the "king of the world's beers", but most of these companies have failed, and Red Bull still firmly holds the first place in the energy drink market share.
 
Originating in Thailand, Red Bull primarily serves shift workers and truck drivers, helping them stay awake while staying up all night at work. Since then, it has gradually become popular in Southeast Asia, and in 1982, it was promoted to Europe and the United States, and Austrian Red Bull was born. In 1995, Yan Bin, a Chinese businessman who had worked in Thailand for many years, obtained the right to operate Red Bull in China, and for a time, with the advertisement of "Drink Red Bull when you are sleepy and tired" swept China, and Red Bull's market share in China reached an astonishing 85% at its peak.
 
At present, the market is dominated by Red Bull in these three countries, which are more like three different branches under the same brand, operating independently while maintaining the taste characteristics of Red Bull. Both Chinese Red Bull and Austrian Red Bull have a 250ml capacity, containing 32mg of caffeine per 100ml and 80mg per can, which has a significant refreshing effect. The classic dwarf gold can Red Bull does not contain carbonic acid, has a smooth taste, high sweetness, and a slightly fishy medicinal taste, and the price of 6 yuan / bottle is in the middle of the stream, which is convenient to buy in major supermarkets. However, for Austrian and Thai Red Bull, it is not outstanding enough in terms of taste and caffeine content.
 
Red Bull Austria has the most flavors and collections, but it's clearly not as diverse as Monster. The first product to be introduced into China is the taurine enhanced version of Red Bull, the carbonic acid bubble is refreshing, slightly sour than the classic model, the taste is as fresh as vinegar, the sweetness is slightly weaker, and the price is 14 yuan / bottle. Influenced by the fitness anti-sugar trend, sugar-free and zero-calorie Red Bull are also very popular, using sugar substitutes as a source of sweetness, which is sweet in the mouth but has a greasy aftertaste, and the Monster White Can Ultra Zero perfectly avoids this problem. The zero-calorie version is much lighter than the sugar-free version, and the bubble feeling is softer, in fact, the sugar-free version of the original version only contains 5 calories, which will not bring too much caloric burden to the body than the zero-calorie Red Bull, and the other two fruity flavors are not outstanding. These models have been introduced into the domestic market, but the price is higher, around 20 yuan.
 
Thai Red Bull is known as a pick-me-up, not as much as the Austrian version, but it is better than the caffeine content. The local version has a capacity of only 100ml per bottle, but it contains the amount of caffeine in the classic bottle of the dwarf gold can, and the export version has half the capacity than the local version, but the caffeine content remains the same. The taste of Thai Red Bull is sweeter than that of the dwarf gold pot, but the local version is rampant sweet, while the export version is first sour and then sweet, which is not delicious. Both prices are very cheap, whether you buy locally or find a purchasing agent, they are only about 3 yuan / bottle, and they are very cost-effective.
 
Due to the high caffeine content of Thai Red Bull, it is very good for refreshing, but it should not be consumed in excess as a thirst-quenching drink, as caffeine intake of more than 400mg/day is a health risk and may lead to cardiac arrest in severe cases. Also, it is advisable not to mix energy drinks with alcohol, "You're drunk, but you're still very sober", which is the slogan of Red Bull, but it is not actually recommended.
 
It's not a good idea to drink Red Bull during or after exercise. The sugar content of the classic gold pot is about 11%, far exceeding the recommended 5%-8% of sports drinks, which is not conducive to stomach emptying and water replenishment, and caffeine will make the originally tired nerves excited again, and the body seems to be in a state of false excitement and real fatigue, which is not conducive to the recovery of various functions. However, caffeine does improve the performance of some people, so it is advisable to drink Red Bull 30-60 minutes before exercise, and it is recommended to supplement with water or professional sports drinks during and after exercise.