Crest was born in the United States in 1955, under the umbrella of Procter & Gamble, in 1996 Crest entered China with the "No. 1 American toothpaste brand", the brand positioning is the same as Colgate, all to "anti-moth" as the position. In the United States, Crest and Colgate are undoubtedly the two most competitive brands in the toothpaste industry, but in China, Crest's market share has always been weaker than Colgate.
 
Compared with the general gum care mouthwash, Crest's gum protection effect is slightly thin, with only CPC antibacterial ingredients, no anti-inflammatory and repair ingredients. From the perspective of formula ingredients, the product positioning is the same as Colgate's domestic shell tooth series, moth-proof is its core function, fluoride content is the same as Colgate, if used for moth-proofing, its cost performance is not much different from Colgate, 500mL is sold at about 32 yuan.
 
Strong ability to instantly remove bad breath is also the advantage of anti-gum redness and bleeding mouthwash, and the refreshing mint flavor can effectively mask the bad smell of the mouth, and under the action of antibacterial ingredients, it can make the mouth fresh for a long time. The product is an alcohol-free formula, no spicy feeling in the mouth, refreshing after gargling, but also due to everyone's different perception of taste, a small number of people feel that the mint flavor is slightly irritating after use, and the taste is bitter after gargling.
 
In addition to the above products, Crest also has the Scope series, the 3D white series and the Pro-Health series, which focus on fresh breath, whitening and antibacterial respectively. Among them, there are dozens of Pro-Health series products, which are derived from anti-cavity, anti-plaque, cleaning and other mouthwashes on the basis of antibacterial effects, and anti-gum redness, swelling and bleeding mouthwashes sold in China also belong to this series. Unfortunately, there are limited ways to purchase these collections, and some of the same products may be available on Amazon.