Colgate, whose core business is oral care, entered the Chinese market in 1992 and established its product positioning with the popular advertising slogan "Our goal - no tooth decay". Today, the domestic toothpaste market is basically P&G, Unilever and Colgate, and Colgate's mouthwash sales in China are second only to Listerine, and the products launched in China are all alcohol-free formulas.
 
Shell tooth series mouthwash is Colgate's main product in China, and there are two kinds of domestic and original imports. In view of Colgate's "anti-cavity" positioning in China, the series are fluoride-containing formulas, with a sodium fluoride content of 0.02%, which is mainly used to prevent tooth decay, the effect of tartar removal is general, the breath freshness time is short, and the overall performance is decent.
 
Compared with the domestic shell tooth series, the imported shell tooth series focuses on fresh breath, with 3 different mint flavors of forest, ocean and clear spring, using Freezestorm upgraded formula, after gargling can keep the mouth long-lasting and refreshing, lasting longer, recommended for people with bad breath, but no added fluoride, if there is a need to prevent moths, this series is not the first choice.
 
In addition to the shellfish series, Colgate has also launched special mouthwashes for whitening, anti-allergy and orthodontics according to the needs of different people, all of which are original imported products. If you have a need to whiten your teeth, you can choose Colgate's light whitening mouthwash, but it is not recommended to use it too much for a long time. It is different from the whitening principle of Listerine, its active ingredient is hydrogen peroxide, which has strong oxidizing properties and can bleach teeth, but this ingredient is easy to cause tooth sensitivity and irritation of gums.
 
Tooth sensitivity is also a common oral problem, which causes distress to many people, and its cause is the exposure of dentin due to tooth wear, and external stimuli are transmitted to the pulp nerve through the dentin tubules, causing pain and irritation. Colgate's anti-allergy expert mouthwash is aimed at the root of tooth sensitivity, by sealing the opening of the small tube leading to the nerve center, blocking external stimulation, it has a certain soothing effect on tooth soreness and tingling caused by drinking cold drinks or eating acidic things, but it cannot completely solve the problem of tooth sensitivity, tooth decay, gum recession, tooth root exposure, etc. will also cause tooth sensitivity, it is recommended to consult a professional doctor for treatment as much as possible.
 
Another fluoride mouthwash is ADA (American Dental Association) certified with a fluoride content of 0.02% to enhance tooth acid resistance. For orthodontic people, there is incomplete tooth cleaning, which is easy to cause tooth decay, this product is conducive to inhibiting demineralization, promoting remineralization, and is very effective for people who are prone to tooth decay, the elderly and people with dry mouth. In addition, Colgate also has a portable 2-in-1 product, which is both toothpaste and mouthwash, which has a variety of effects such as decontamination, bad breath and tooth decay prevention, and the packaging design is compact and compact, making it ideal for business trips.
 
Colgate's biggest feature is that it has a rich product line, with different formula ingredients and different main effects in each series, and the overall performance is decent. The price of most products is between 30-100 yuan, and the price range varies greatly, and its Chinese-made shellfish series is the most affordable, with a price of about 30 yuan for 500ml.