Lion King is one of Japan's largest consumer goods companies, with annual sales of about 340 billion yen. In Japan, Lion King occupies the largest share of the personal oral care market, and its oral care series and household cleaning series products also enjoy a good reputation in the Chinese market.
 
Generally, a toothbrush can only clean about one-fourth of the oral surface area, and there are many food debris and bacteria left in the mouth, which can easily cause oral problems if not cleaned in time. Toothlijia Enzyme Cleansing Protection Mouthwash is a classic model of Lion King, which uses glucanase to efficiently degrade tartar and is highly targeted. Compared with traditional mouthwashes, Lion King products are milder, less likely to disrupt the balance of microflora in the mouth, and can effectively prevent tooth decay and bad breath when used after brushing. And because it is an alcohol-free formula, the entrance is soft, its taste is similar to that of enzyme toothpaste, with a little medicinal taste, but it feels refreshing after gargling, with a faint mint flavor in the mouth, and it is used to remove odor immediately after eating hot pot or smoking, the effect is very good, and the freshness can last for half a day.
 
There are many types of mouthwashes under Lion King, and in order to meet the different taste needs of the public, some products will be launched at the same time as alcohol and non-alcohol, but there are only two products introduced in China. In addition to the Tooth Lijia Enzyme Cleansing Protection Mouthwash, another fine tooth gum care mouthwash is also a product on the official website, mainly used for the prevention of periodontal disease, with excellent antibacterial effect, the active ingredient is isopropyl methylphenol (IPMP), the permeability and bactericidal power of plaque are higher than the commonly used CPC antibacterial agents.
 
The Tooth Gum Care Mouthwash is an emulsion texture, although it has a slight consistency than the water type, but it does not need to be diluted when used, and it can be taken and gargled for about 20 seconds. It is important to note that this model is suitable for use before brushing to prevent bleeding gums. It is also an alcohol-free product, with a mild and refreshing taste, and a good effect on bad breath.
 
It is worth mentioning that the design of these two mouthwashes on the bottle cap is quite ingenious, with a press-type bottle mouth, which is convenient and hygienic. In terms of price, the fine-tooth gum care mouthwash is slightly more expensive, with a price of 79 yuan for 450mL, while the tooth lijia enzyme cleansing and protective mouthwash is only available in portable packaging in China, and the price of 80mL is 28 yuan.
 
In addition, Lion King's other mouthwashes sold in Japan are also very recommended, especially the two Mickey Mouse Children's Mouthwash and NONIO Mouthwash, the former does not contain fluoride and is suitable for children over two years old, while NONIO mouthwash has a significant effect on bad breath, both of which are very popular in Japan.