Like GSTRON, Haole Tooth also belongs to the dental brand of SUNSTAR Group, which is different from the professional line of SUNSTAR, which belongs to the open frame line, and the brand is positioned as "fashionable mouth", and the products focus on whitening and cleaning teeth. Since the launch of the first toothpaste in 1998, Haole Tooth has now had nearly 30 single products in three categories, including bright white and clean color series, clear breath series and oral care series, and its whitening toothpaste has been the sales champion in the Japanese market for eight consecutive years, and has been supplied to star airlines and hotels for a long time.
Haole Tooth Mouthwash is mainly aimed at young Asian women, and the product style is more diversified, especially in the choice of flavors, which can meet the different needs of different occasions. The product is an alcohol-free formula, even the mint flavor does not have any irritation, and the fruity and floral aroma is more sweet and pleasant, which is popular with domestic consumers.
There are three series of clear scent, luxury fragrance and bright white color, which focus on bad breath, moisturizing fragrance and whitening. The active ingredient of the Clear Breath series is alkyl decadtrin, which has a good ability to remove bad breath immediately, but its shortcomings are obvious, the taste dissipates quickly, and the ability to remove bad breath for a long time is unsatisfactory, so it is not recommended for consumers with severe bad breath; The luxury fragrance series is an advanced care version of the Clear Breath series, which contains hyaluronic acid moisturizing ingredients, and its fragrance has a front, middle and back tone, with a long-lasting fragrance after gargling, coupled with a high-value appearance design, suitable for exquisite girls who pursue fashion; Like other mouthwashes that focus on whitening teeth, the Brightening Pure Color Series Mouthwash also cannot whiten teeth, but can only remove stains and brighten tooth color, which is suitable for people who love smoking, tea and coffee drinkers.
The whole range of mouthwashes has the effect of cleaning the mouth, the active ingredient is sodium lauryl sulfate, the effect of cleaning tartar is better, but the performance is not satisfactory in mildness. Sodium lauryl sulfate has good foaming properties, which is easy to irritate oral tissues and destroy the oral mucosa, and long-term use may increase the incidence of oral ulcers. In addition, the Birdwash is basically free of antimicrobial ingredients.
At present, Haole Tooth products are available for purchase at Watsons, and there is also an official flagship store online. In terms of price, the price of the pure breath series and the bright white pure color series is comparable, both at 39.8 yuan. The luxury fragrance series is slightly more expensive, the price of a bottle of 300mL is 116 yuan, and it also has a strip-shaped portable pack, which is very convenient whether it is placed in a bag or in a pocket.