In addition to selling hair accessories, Pop Beauty also provides customers with some free hairstyling services, hairstyle, makeup and other styling services offline, so that consumers can experience before buying, which is the first brand to open up the experience of Chinese hair accessories.
 
Since its establishment in 1998, Pop Beauty has continued to expand its business with this "product as a service" business model, from hair accessories to cosmetics to light beauty. Today, Pop Beauty has thousands of chain terminal stores and five management centers in Beijing, Chengdu, Wuhan, Suzhou and Guangzhou, making it a Chinese hair accessories brand with unique competitive advantages.
 
There is no clear division of popular hair accessories, and they are generally divided into star models and classic models. In 2006 and 2014, Pop Beauty invited Fan Bingbing to endorse it, and in 2009, it cooperated with Swarovski to apply Swarovski crystal elements to hair accessories. Its star models generally refer to the same hair accessories that celebrities have worn, mostly products such as headbands embellished with Swarovski crystals. The classic style is more diverse, including hair rings, hairpins, headbands, grab clips and other products, alloys, plastics and other materials are also involved, the overall design is decent, and the workmanship is not meticulous enough.
 
In 2018, Pop Beauty launched a variety of products such as air mandarin duck buckle series, ponytail hooks, and hair braiding chains, most of which are designed with tassels and cutouts, covering both adults and children. Its children's products take into account the needs of children on birthday parties, performances and other occasions, and there are many patterns, which are also a good choice.
 
Offering free styling services is the biggest difference between Pop Beauty and other jewelry brands. Pop Beauty claims that customers can enjoy the free in-store hair service for life after buying hair accessories in offline physical stores, and its main experiential service model is the selling point, and the price of its in-store hair accessories is generally higher than that of products of the same quality on the market. However, some customers have reported that the promotion of free dispensing is strong, and consumers are reminded to shop rationally after the experience. It should be noted that Pop Beauty does not have an official online sales channel, and products can only be purchased in stores.