Recommended items: Strength Repair Hair Mask, Miracle Hydration Hair Mask
 
With an Australian title, Aussie doesn't really have much to do with Australia. As early as 1990, Aussie was still the best-selling toiletry in the Australian market, and a few years later, due to market changes, Aussie gradually lost, and was finally acquired by Procter & Gamble in 2003, since then, Aussie has been focusing on the European and American markets, becoming one of the best-selling cleaning brands. According to data from the data agency SIG based on the UK market, from November 2015 to November 2017, Aussie hair mask sales ranked far ahead in the statistics of large supermarkets, medium-sized supermarkets, personal care chains and other channels.
 
Aussie officially entered the Chinese market in 2018 with the launch of three series of products, namely Strength Repair Series, Miracle Hydration Series and Miracle Volumizing Series. It should be noted that the Aussie sold in China is the European version, the Chinese translation is Australian Silk, the bottle is white, and the common purple bottle version of Aussie is the American version. At present, only the Strength Repair Series and the Miracle Hydration Series have launched hair mask products.
 
The Strength Repair Hair Mask claims that its hair care effect comes from lemon balm leaves, but in terms of ingredients, its efficacy mainly comes from the joint effect of silicone oil (bis-aminopropyl dimethicone) and various fatty alcohols and cationic surfactants. In actual use, the Strength Repair Hair Mask has a refreshing washing sensation, which can be easily rinsed thoroughly, and the hair is light and fluffy after blow-drying, which is generally more suitable for people with fine and flat hair.
 
Like the Strength Repair Hair Mask, the Miracle Hydra Hair Mask also contains silicone oil (bis-aminopropyl dimethicone), but in less quantities than the Strength Repair Hair Mask, and is combined with macadamia seed oil and fatty alcohols to create soft hair. After the use of the miracle hydrating hair mask, the hair is visibly soft, and the fluffy and frizzy "fried hair" situation has been improved, so it is loved by many people with thick and hard hair.
 
On the official e-commerce platforms of Procter & Gamble and Aussie, the price of the strong repair hair mask and miracle hydrating hair mask is generally maintained at about 70 yuan/250ml, which has a certain cost performance.