Nixon began his business as a manufacturer of custom watches and sold them in skating, snow sports and surfing specialty stores, and began to ramp up production in 2000, and today Nixon produces high-end and trendy watches and accessories for the younger consumer market.
 
In appearance, Nixon's phenotype is tough, the watch system is square, and the partition of the display screen is also very distinct. Inside, the movements used in its electronic watches are basically made in Japan, and the products are finally assembled in the United States, and the back cover is usually engraved with JAPAN MOVT (movement origin). Today, Nixon has two major digital watch models, the utility-oriented Regulus and the sleek and retro Re-Run.
 
Regulus has high durability, first of all, in terms of material, it is made of injection molded polycarbonate, and the case with shock-absorbing PU coating, and the case back is filled with impact-resistant PORON® silicone foam between the case back and the movement, and secondly, the battery has a service life of up to 5 years, and the basic functions are complete, including alarm clock, automatic calendar, chronograph, etc., and the price is about 1400.
 
Nixon's and Storm's watches, to a large extent, have reduced functionality, more inclined to create a fashion item, just like Nixon's Re-Run, focusing on Nixon's advantages in metallic texture, design and workmanship, etc., the black and gold color scheme is very eye-catching, with a unique retro style, becoming a "net celebrity watch" in social networks, setting off a popular trend, the price is within 1000 yuan, but it is not available in China, and it needs to be started through overseas shopping or purchasing.