With the epoch-making technology and design of the first electric shaver, Braun has established a modern, simple, pure and high-quality brand style, and has become a veritable home appliance giant after development, and has been selected as Germany's number one "electronics retail partner", and the insistence on creating style has made Braun have more than 60 Red Dot Design Awards.
 
Like Casio, Braun also had the advantage of circuit integration technology, and in 1971 the small appliance company boldly crossed over and launched its first watch collection, using elaborate German movements with high precision and silent properties.
 
But in terms of function, Braun watches are not as sophisticated as Casio, paying more attention to style design, always maintaining the brand's "Less is More" concept, paying attention to details, highlighting innovation and durability, emphasizing clean and simple lines and functions, with a strong "Bauhaus style". This design philosophy also influenced Steve Jobs and Apple's chief designer, Jonathan Ive, and a closer comparison reveals some Braun shadows in Apple's products.
 
Nowadays, Braun has few digital electronic watch products, mainly BN0046 and BN0106, and the difference between the two comes from the material and function. BN0046 is designed by Dieter Rams, the leader of the German design revival, with a mineral crystal crystal, a square dial with white on a black background, with a leather strap, the overall simplicity and ability, with 50m waterproof performance, enough to bear the use of the daily environment, the price is about 1000 yuan.
 
BN0106 on the basis of BN0046, increased material strength, the strap is stainless steel, the dial is also upgraded to high-strength K1 hardened glass, but also using EasySkroll V2.0 operating system, you can set an alarm clock, stopwatch timing, 30m waterproof performance, the price is about 5000 yuan, black and white color optional.