105Blooms is a British boutique flower shop that integrates flower retail, professional floral art classes and floral design, and is currently the only DPF training institution in East China. The DFA (DutchFlower Arrangements) certificate is issued by the VBW Professional Practice Floriculture Industry Organization, which is a professional international certification course under the European floral system, with a high gold content. Within a few months of opening, 105Blooms has made a name for itself in Shanghai's florist industry, thanks to the exquisite floral arrangements and strict control of the quality of flowers by the founders, Chris and Jimmy.
Chris, one of the founders of 105Blooms, has a Dutch DFA floral qualification certification, graduated from Judith Blacklock School in London, one of the world's top ten floral schools, and has a solid floral design foundation and a good taste in British floral art. The founders wanted to replicate the authentic London floral arrangement, so the design style, production steps and flower treatment of each floral piece were carried out in accordance with European floral design standards. In addition, 105Blooms' floral art class is 100% restored to the original appearance of the British floral art classroom from the height of the tables and chairs to the splicing method, which shows the couple's persistence and inheritance of British floral art.
105Blooms' floral art courses are divided into three courses, including the Life Floral Art Course for floral lovers, the Commercial Floristry Course for floral industry practitioners, and the DFA Dutch Florist Qualification Certification Course for those who expect to be internationally certified. These three courses are taught by the florist industry and senior operators, floral designers and commercial photographers, respectively. Compared with the most common floral art courses on the market, which emphasize DIY and prefer leisure and entertainment, 105Blooms has very high requirements for teaching quality and works, and the founder will personally check the content and teaching steps of each course, and will encourage DIY after the students have solid basic skills. The founders hope that students can experience pure British floral art at 105Blooms and master some flower arrangement skills, rather than just killing time. 105Blooms' life floral art course is 380 yuan for a single class, which can create 1 work, and the price of 5 classes is 1800 yuan, including 5 works; The commercial floral art course is 9,800 yuan for 5 days and 40 class hours; The DFA Floral Qualification Course is priced at 35,000 RMB, including 115 lessons or more in 15 days.
In addition to professional floral art courses, 105Blooms is also unambiguous in the quality of flowers and the design of bouquets. Its flowers and leaves come from the Netherlands, France, Japan, Colombia, Ecuador, South Africa, Taiwan, Kunming and other places, that is, there are common roses, bellflowers, lavender and carnations and other domestic flowers, as well as imported varieties such as Australian American, South African wood lily, Japanese privet and so on. The flowers at 105Blooms are well maintained and the flowers in the store look very fresh. The Colombian roses stored in the refrigerator are more wilted, but they are just a kind of flower, and the clerk calls for fresh roses when they are delivered. There are few ready-made bouquets in the store, and 105Blooms advocates ordering unique bouquets for customers one-on-one, and each customer also has their own customized card to record customer preferences and other information. When customers arrive at the store, the staff will carefully inquire about the purpose, object, and occasion of the flower delivery, match the bouquet according to the customer's needs, and inform the maintenance of the flowers in detail, which is more intimate. Succulents, potted plants, and dried bouquets are also sold at modest prices.
Although the 105blooms physical store was only officially opened in January 2018, as early as 2016, the founder had already founded 105blooms Xuanhua Company, which undertook the floral design of many commercial events, weddings and banquets, and held many floral courses for corporate employees. In the past two years, 105blooms has served well-known brands such as Kohler China, Louis Vuitton, Adidas, Mulberry, Jo-Malone, Noblesse, Shiseido, Disney, Remy Martin, Ritz-Carlton, etc., and has accumulated a lot of successful commercial floral experience.
105blooms provides monthly floral services 4 times a month, which are divided into three grades: 690 yuan for premium domestic flowers, 990 yuan for imported domestic flowers and 1790 yuan for 1790% imported flowers, with higher prices. The imported flowers are supplied by the Dutch farm in Axingt. For the first order, 105Blooms will give you a vase. Whether it is a single bouquet or a moon flower, 105Blooms is free of charge within 5 kilometers from the store, and a delivery fee of 50-100 yuan will be charged for more than 5 kilometers. Customers can order moon flowers and purchase floral classes on their official account, and 105blooms customer service responds quickly.
