As a well-known flower shop in Shanghai, ABSOLUTE can be seen in many articles recommended by Shanghai flower shops. With its high-value, high-quality store decoration and a wide variety of flowers, ABSOLUTE has attracted many customers and even become an Internet celebrity flower shop for tourists to check in. ABSOLUTE currently has two branches, located on Julu Road and Xingfu Lane.
Many flower shops are a little complicated with lush flowers, wood, potted plants, etc. The decoration of the store is mainly dark green, and some are dim; There may also be some leaves and flower branches scattered on the ground, which is not very neat. ABSOLUTE is decorated in pure white tones, clean and simple, bright and spacious, and the flowers are arranged in an orderly manner and full of modernity. The huge transparent window of the ABSOLUTE Julu store has a white background and the store logo printed in black letters. The decoration in the windows is adapted to the season, sometimes with fake stones and dead wood stakes, sometimes with porcelain and lavender. The store's translucent light ceiling bridges the difference between the clear height of the front yard and the interior space, resulting in an even ceiling light that is sprinkled on the flowers for an excellent viewing effect. Many passers-by were attracted by this frivolous style of decoration and entered the store to view the flowers.
Of course, flowers are the protagonists of the flower shop. There are many varieties of flowers in ABSOLUTE, and the update speed is relatively fast, mainly imported flowers. When you enter the store, you can see common flowers such as snow-capped roses, champagne, hydrangeas, and smoky calla lilies, as well as precious earl roses, rare Guatemalan roses, and rare imperial flowers, anemones, and lilacs. ABSOLUTE's color scheme is still more prominent in many flower shops, and the color transition is well grasped, and the darker wrapping paper can also better highlight the beauty of the flowers. There are not many ready-made bouquets in the store, so customers can choose their own flowers or give a budget and have them matched by the staff.
Bouquet is an emotional product, and simply emphasizing the origin and rarity of the flower obscures the focus of the bouquet and does not make a florist stand out from the crowd. Many florists tend to mix and match multiple bouquets first, and after simply asking customers what they need, they rush to recommend ready-made bouquets or more expensive flowers, hoping to complete the transaction quickly and increase revenue. ABSOLUTE believes that bouquets are a medium for conveying emotions, so when customers choose flowers to give away, the staff will patiently ask the recipient about their characteristics, preferences, relationship with the flower giver, and so on. At the same time, the staff will try their best to meet the customer's request, and even the customer has asked to add two onions to the bouquet, and the staff is happy to accept.
ABSOLUTE also has some experience in commercial layout, providing flowers and greenery for many clubs, beauty salons, restaurants, etc. Well-known brands such as Chanel, Dior, and Estee Lauder have also been customers of ABSOLUTE. However, the commercial arrangements undertaken by ABSOLUTE are relatively simple, mostly for dinner and press conferences, with only flowers, no candles, lighting and other decorations.
Customers can order bouquets at ABSOLUTE's micro-store. Although there are more products released by the micro store and a wider range of choices, there are only pictures, names and prices of the products on the micro store, and there is no detailed introduction to the flowers contained in the products, flower language maintenance guidance, etc., which is also the deficiency of many physical flower shop online malls. ABOLUTE's product distribution is relatively in place, and it is distributed by a special car, which avoids the phenomenon of flower damage in ordinary express delivery. The inner ring area of Shanghai is free of delivery, and the outer ring area needs to be charged an additional 150 yuan postage.
