Huadaojia is a local chain brand in Shanghai that integrates online and offline flower sales. In 2013, Huadaojia opened an online mall to provide the delivery of flowers and flowers. In 2015, Huadaojia's first offline flower shop opened. Huadaojia covers a variety of businesses such as personalized customization, florist flash delivery, commercial layout, horticultural design, floral art courses, etc., and is a comprehensive and strong florist brand.

In terms of flowers and flowers, compared with many flower e-commerce companies, the selection of flowers is stricter. In addition to domestic bouquets, imported flowers from Ecuador, the Netherlands and New Zealand are also used at home. At the same time, more than 100 Japanese varieties are imported from the flower home, all of which are transported by air, which ensures the quality and freshness of the flowers. In terms of flower packaging and design, Flower to Home is full of creativity, such as placing customized love letters in the form of QR codes in flowers, and replacing traditional flower boxes with mini suitcases. Although there is still a slight discount when the bouquet ordered online is delivered, among many flower e-commerce companies, the discount rate of flowers to home is low.

The design taste of the flower to the home is more general. In terms of flower matching, it is relatively simple, and the sense of design is not strong, and some bouquets are equipped with inflatable heart-shaped balloons, which is a little cheap. In terms of flower names, there are also traditional names such as "I love you in three lives and three lives" and "love in my life". The overall design taste is not much higher than that of the street flower shop.

As a flower e-commerce, the official website of Flower to Home is really not professional, the layout is a little confusing, and a few sections are not the corresponding content, and the browsing experience is not good. The introduction and copywriting of the flowers are relatively simple, and there is no corresponding maintenance guidance. Huadaojia's online ordering channels also include Ele.me, Baidu Takeaway and Dianping, and Speedy Flowers need to be ordered 3 hours in advance, and pre-order flowers need to be placed 24 hours in advance, and the delivery time is from 10 am to 22 pm. If some flowers are out of stock, the flowers will be directly replaced by other flowers, and the result will be that "the flower is not the right version". If you are interested, it is best to ask the flowers to arrive at home in advance and discuss with the customer before replacing the flowers to ensure that the flowers delivered meet their own requirements and aesthetics.

Compared with online malls, the service experience of offline physical stores is better. The physical store offers floral art classes taught by Japanese florists. The store also sells succulents, potted plants, and other peripheral products, and the packaging of flowers is also exquisite. The service attitude of the clerk is good, and even if the purchase amount is low, it will not be cold. Flowers are generally regarded as one-time consumption, so few flower shops open a membership system, and you can become a member if you spend more than 200 yuan at the flower home, and enjoy a 20% discount on flowers and plants and a half-price discount for floral courses. It is more affordable for customers who have the habit of buying flowers. At present, the Daimaru department store is in the process of adjustment and is temporarily closed, but the Yanchang Road store and Nanfeng store are open as usual, and customers who live nearby or want to choose their own bouquet can come to the store to buy.