Hibiya Flower Bed is a well-known long-established chain of flower shops in Japan, founded in 1872, and has more than 1,600 branches in Japan, which once decorated the Japanese Imperial Palace with flowers. In 2008, Hibiya entered China and opened its first branch in Jiuguang Department Store in Jing'an District, Shanghai.
Many florists promote European-style flower arrangement, but Hibiya's Japanese flower arrangement is unique. Hibiya is home to a number of Japanese ikebana masters. Ken Tsunosho, who was a senior designer at the Hibiya Illustration School at the time, won the Tokyo Leader Design Contest and the Japanese First Class Floral Skills Award, and specializes in classical flower arrangement. Classicist bouquets have a clear geometric shape, and the hemispherical flower arrangement is Hibiya's representative work, and the elegant and dignified hemisphere flower arrangement is very suitable as a table flower decoration for the home. Another florist, Yoyoshi Laimoto, is very good at vase flower arrangement, and his works are both fashionable and practical. Although it is difficult to purchase the works of these masters in the Shanghai branch, the supervision and training of these senior florists ensures the level of floral art in the Hibiya China branch.
Hibiya offers bouquets and immortal flowers in a variety of categories, with prices ranging from bouquets of 99 yuan to large imported bouquets of 1,000 yuan. Among them, the small bouquets suitable for gifts between friends tend to be fresh in style, mostly orange holiday princess roses, pink candy snow mountain roses as the main flowers, with similar colors of carnations, bellflowers, etc., playful and cute, for young women preference. Customers who want to express their love can choose from two bouquets: "Clear Sky" and "Confession of Love". Clear Sky uses Ecuadorian love sky roses, this blue and white mixed color flowers are quite special, full of style, and the price is also higher, 11 love sky is priced at 980 yuan, and you need to book a week in advance. Another popular heart-shaped bouquet "Confession of Love" with black magic roses, fuchsia pine cordyceps and the rare tail spike is intensely colored, unique but not ostentatious. This bouquet is all made of imported flowers, and the price is as high as 1180 yuan.
In addition to flowers, Hibiya's immortal flower products are also relatively rich, mostly immortal flower boxes and immortal flower glass cover audio, but the shape is more traditional, the price is also high, and the cost performance is low. In addition, Hibiya's domestic bouquets are priced between 150 yuan and 550 yuan, which is relatively affordable. Customers can also choose their own flowers and ask the florist to match them according to their own requirements.
Hibiya also has a business involving wedding floristry. Hibiya is now the exclusive wedding floral company of the Garden Hotel, and its planning team regularly travels to Japan to learn and have good skills. The evaluation of many wedding floral planning is relatively high. However, Hibiya's experience in wedding planning is still slightly lacking compared to Tingyi Hanayu.
Hibiya's online services are quite sophisticated. Hibiya's official account has a corresponding recommendation introduction, flower language, and maintenance instructions for each bouquet. Customers can order bouquets on the official account, and some bouquets can be purchased at half price every Friday. Hibiya's physical stores are not large, mostly open in department stores, with an open layout, and a wide variety of flowers, with prices ranging from 10 yuan to 100 yuan each, which is relatively fresh. Some bouquets are also given with vases, and hand-held bouquets are packed in eco-friendly bags for easy carrying. There are a lot of immortal flower creations in the store, ranging from simple hanging ornaments to music boxes, and they come with beautiful gift boxes that are perfect for gifting. However, there is usually only one employee in the store, the service attitude is not very enthusiastic, and sometimes there is no one in the store.
