Affected by factors such as Chinese people's flower-buying habits and geographical restrictions, traditional flower shops generally serve the surrounding residents, with fewer varieties and smaller scales, and there is no brand effect. In recent years, online consumption has swept many traditional industries, including the flower industry, and a large number of flower e-commerce companies have flourished, gradually changing the pattern of the flower industry. Started on Weibo, Fauvism, which has a large number of celebrity fans, is the pioneer and leader in flower e-commerce, and is one of the representatives of high-end flower shops in China.
Born in 2011 on Weibo, Fauvism began to become popular on the Internet with its excellent network marketing as a "literary flower shop". In 2012, Beast Pie was on the list of the top ten most popular users on Weibo. With the growth of the online business, Fauvism opened its first brick-and-mortar flower shop in Shanghai in 2013, transforming from pure online sales to an online business model. In the past two years, Fauvist has continued to enrich the variety of products and expand its business scope, and has transformed from an Internet celebrity flower shop to a high-end art and lifestyle brand, and has been praised as the pioneer of China's high-end brand O2O by the British design and fashion magazine Wallpaper. At present, Fauvist has opened 25 branches in 10 cities across the country, and has become the leading high-end chain flower shop brand in China.
The elegant taste and professional personalized customization of Fauvism have attracted many consumers, among them, Hu Ge, Jing Boran, Carina Lau and other stars are all customers of Fauvism. Fauvism's wedding floral design is unique and tasteful, and Fauvism can be seen at the weddings of many celebrities. Zhou Xun's hand-held wildflower bouquet at his wedding and Gao Yuanyuan's hand-held white peony flower are all produced by Fauvism. In Angelababy and Huang Xiaoming's wedding, the floral arrangement called "The Princess's Garden of Eden" was made by Eric Chauvin, the global floral director of Fauvism and a French national treasure floral master.
Fauvism's flower gift boxes are beautifully packaged and have delicate flowers, and many people choose them as gifts. Most of the rose gift boxes are imported roses, and the diameter of the flowers is slightly larger than that of domestic roses, so they appear fuller and the flower colors are richer. Compared with common domestic flowers, multi-colored roses such as blue, pink and white mixed colors and pink and white gradients are more fresh and durable. Gun Rose is the main flower product of Fauvism, its color is bright, the petals are velvety, and the ornamental value is high. The price of the flower box ranges from 990 yuan to 9999 yuan, and the classic 99 guns and roses are sold for 5999 yuan. The vase of flowers, flower stands, vases and other products sold on the official website are elegant and unique, suitable for decorating the home, and are the favorite of many customers.
In addition, Fauvism's floral merchandise includes immortal flowers and a limited gift box. Fauvist immortal flower products are made of top-quality roses, which are complex in production, but the shape is more traditional and the design is relatively simple, which is not much different from the immortal flowers in most flower shops, and the price is more expensive. Fauvism is good at cross-border cooperation, and has jointly launched limited floral gift boxes with many international brands such as jewelry brand Mirabelle, jewelry brand JEWELVARY, and cashmere brand JANAV. Limited gift boxes generally include flowers and products from partner brands, and the gift box design is ingenious, both ornamental and practical. These brands are known for their craftsmanship and taste, in keeping with the brand tone of Fauvism.
Fauvist ambitions go far beyond the "flowers" themselves. In addition to floral arrangement, Fauvism also sells home furnishings, home textiles, tableware, beauty products, aromatherapy, jewelry accessories and home apparel and other products, covering a wide range of categories, which also makes such a fantastic combination of "silk pajamas and flowers" appear in Fauvism's product list. With the exception of some of the items made by Fauvist themselves, most of these items are from European artisan brands, including luxury brands such as CHAUMET, Pimellato, and Qeelin, all of which have established partnerships with Fauvism.
The official website of the beast pie is quite good, in addition to the comfortable typesetting and fast customer service response, each product is equipped with detailed reasons for recommendation, specifications, brand stories, maintenance instructions and other introductions, and the copywriting is moving but not pretentious. It can be seen that Fauvism has not only put effort into product design and production, but also put effort into the shopping experience, and Fauvism can be said to be a model of flower e-commerce.
Fauvism has a total of 9 branches in Shanghai, each with its own characteristics. K11, ipam and Jing An Kerry mainly sell flowers and merchandise, and there is also a coffee shop at IPAM, where you can enjoy a cup of coffee while admiring the flowers. The Xintiandi store is a convenience store called little B, which sells wine, fragrances, shampoos, slippers and other items instead of flowers, and there is also the smallest town store of the Fauvist Beast. Named Beast Forest, this is a Norwegian forest-themed beast stone house, the decoration is quite eye-catching, and the variety of flowers sold is relatively small, mostly immortal flowers, home pajamas, aromatherapy and other products. Another branch in Lane Crawford has a wide variety of flowers, and a half-ton big butt bear store, this cute bear is also the object of many customers who visit the store to take pictures. IFC Home Furnishing Store and Kerry City Pudong Store are mainly home pajamas and home decoration products. Dazhongli store is the first physical store of Fauvism to sell household products, and its decoration integrates creative sculptures, famous paintings, European classical wallpaper and other elements, and it is also a place for many young people to take pictures and check in.
Customers can purchase products at the Beast Pai physical store, or order on the official website of Beastism, the official APP, the official Tmall store and the WeChat official account, and need to make a reservation 2-7 days in advance. After placing an order in the physical store, the florist will call up fresh flowers from the warehouse, and the freshness is guaranteed. In contrast, the flowers ordered on the official website are delivered by FedEx from Shanghai to the whole country, rather than major e-commerce companies setting up local branches, which is a long distance and time-consuming, which may lead to damage to the petals, and customers who mind it is better to order them in physical stores.
