Founded in 1991 in Paris, France, Au nom de la rose has opened more than 60 stores in Barcelona, Athens, London and other places, and is well-known in Europe. In 2007, Au nom de la rose opened its first Chinese branch on Jianguo Road in Shanghai, under the name "In the Name of Rose". As one of the few French florists in Shanghai, its French decoration style and rich variety of roses are very popular with customers.
The florist industry is known to be fiercely competitive, and similar flowers and similar florists are always unable to arouse much interest from customers, let alone make consumers become loyal customers. In order to meet the needs of some customers who pursue novelty and uniqueness, the name of roses continues to introduce new varieties, which can always make people shine. As the name suggests, "In the Name of Roses", this flower shop specializes in roses, and there are many types of roses. In addition to the common champagne and snow-capped mountains, there are also a variety of rare roses, such as the phantom with a gradient of red and pink, the taj with a purple red, and the lychee with a fragrance. Among them, lychee rose is a rare rose with fragrance, and if you sniff it closely, you can smell a very special lychee fragrance, and the tender white appearance of lychee is also very pleasing. However, the lychee bottle insertion period is short, only 3-4 days, and due to the scarcity of production and high price, it is generally not introduced by small shops.
Most of the flowers in the name of roses come from Kunming, but flowers are also imported from the Netherlands and other places. Officials have claimed that its domestic flowers do not travel more than 24 hours from the greenhouse to each store, and no matter how credible this statement is, the preservation of flowers in the name of roses is still quite good, and the flowers in the store are relatively fresh. There are usually several types of rose potted plants, bouquets and flower baskets at the door, there is no fixed price, and after the customer asks, the clerk will count the number of main flowers and calculate the price. Roses are the theme of this flower shop, and in addition to roses, the store also sells a variety of rose derivatives, such as car aromatherapy, immortal flower keychains, rose boxes, organic soaps, rose glycerin, rose essential oil, etc.
French wedding decoration in the name of roses is also one of the core businesses. In the name of the rose, a full range of French wedding decoration designs are available. From bridal bouquets, wedding car flowers, on-site petal arrangement, to corsages for family members, children's flowers, and even sweets and gifts for wedding guests, all in the name of roses are set up according to the customs of French weddings.
In the name of rose, there is no Chinese official website and no online mall for the time being. Customers can only browse the published bouquet pictures on their WeChat account to make reservations. In the name of roses, special bouquets ranging from 180 yuan to 250 yuan will be launched regularly, which is very cost-effective.
Customers can also buy bouquets online from 390 yuan, and you need to make an appointment two days in advance. If the delivery destination is far away from the florist, an additional shipping fee will be charged.
