Founded in 2007 by Asian florist Diana Jim, Tingyi Flower Universe is located in Jing'an Kerry Centre, a popular business district in Shanghai, and is the first choice for many consumers in this area. There is no celebrity endorsement and no marketing promotion activities, but Tingyi Huayu has made a name for itself in the Shanghai floral industry with its high reputation and professional floral art, and has been widely praised in the industry.
已经有十年花艺经验的婷意花宇，曾为H&M、奔驰、雅诗兰黛和汇丰银行等多家知名企业和品牌策划过花艺布置，包括周年庆典、品牌发布会、礼盒包装、办公室布置等多种花艺定制。婷意花宇不会简单地追求奢华高档，一昧选用艳丽昂贵的花朵，而是根据活动的主题和氛围、客户的需求、结合品牌的调性等因素定制花艺。精细的服务和上佳的效果吸引了多家公司与其长期合作。虽然商业布置是其主营业务，但是在针对个人的婚礼宴会、生日派对的花艺布置上，婷意花宇也同样花费心思，表现专业。
As a commodity, a bouquet is also a work of art that contains a sense of design. Many ordinary florists don't care about the innovation and beauty of flowers, they just want to sell bouquets quickly and increase sales. Tingyi Huayu insists on the innovation of floral works, using items other than flowers and plants to create floral art, such as the combination of chocolate beans and floral art that children like to eat, the combination of fruit lemon hollowing out and floral art, the integration of natural starfish and floral art, etc., and even the combination of lipstick and flowers can be found in Tingyi Huayu. This kind of cross-border collocation is not common in the florist industry. These bold ideas reflect Tingyi Huayu's intentions for floral art. The novel design of Tingyi Flower is also an important factor that attracts many customers.
Located at the staircase on the first basement floor of Jing An Kerry Centre, Tingyi Flower is a small store with a wide range of products and varieties on display, from dried bouquets, potted plants and bouquets to immortal flowers, flower baskets and garlands. Tingyi Huayu's eternal flower box is easy to carry and has a long shelf life, and the ornamental value is not inferior to flowers, as well as exquisite gift box packaging, which is very suitable as a gift, but the price is higher, more than 499 yuan. Flower stands and corsages are also sold, but there are no physical items in the store, so customers can ask the staff to order them. On the occasion of Christmas, Tingyi Flower will launch a variety of themed garlands such as "Whitebeard Magician" and "Elk Jingle Bell", which are unique in shape and have a strong British style, which is suitable for home decoration. Japanese orchid potted plants are a hot sale in the store, and they can be stored for more than two months by watering once a week, and the price is between 200 yuan and 400 yuan.
The price of ready-made bouquets in the store is between 150 yuan and 480 yuan, and customers can also buy bouquets at Tingyi Huayu's micro store, which are more expensive, mostly between 800 yuan and 1500 yuan, and need to be ordered three days in advance. What is criticized is that some employees have a general service attitude, rarely ask about the needs of customers in detail, take the initiative to introduce products, and leave them to customers to choose. In addition, some of the flowers delivered are not very fresh and start to wilt after a short period of storage.
