Seesaw Coffee is the first specialty coffee chain brand in China to receive investment from mainstream institutions, and has a certain degree of industry representativeness. The development speed of Seesaw Coffee is accelerating, and branches have been rolled out nationwide, and there are currently more than 10 branches in Shanghai and Shenzhen. Seesaw Coffee's first store opened in 2012 in the Jing'an Design Center, No. 433 Yuyuan Road, and the temperament of an independent café and the excellent coffee produced make it still a place of pilgrimage for photography and coffee lovers.
Seesaw Coffee regularly visits the world's main coffee-producing estates to directly harvest coffee beans, and specialty coffees from well-known producing regions appear in the single menu from time to time. The Yunnan Project is one of Seesaw Coffee's main projects in recent years, which has partnered with Yunnan Coffee Estate to help improve the quality of the estate's green coffee beans. The practice of helping coffee estates improve the quality of green beans is quite common among coffee chains, and it is also a reflection of the strength of the enterprise, which has to be said to be difficult for independent cafes to match. In Seesaw Coffee's Yunnan single origin coffee, although the coffee beans come from the same production area, there are three different treatments: washed, sun-dried and darkened. As a result, the flavors presented are also varied. Seesaw Coffee changes its menu every season and recommends its main single-item coffees, such as "Aurora Geixia" and "Yunnan". To keep things fresh, stop by and order a seasonal staple.
Seesaw Coffee's branches are designed in a different style, rather than a mechanized replication of the chain's usual brands. What remains the same is that the environment of each Seesaw Coffee is very photogenic. Fully open bar, the operation room and dining area are integrated. The capacity specification of the large and small cups of the chain store has been cancelled, and the cup shape and size are changed to different drinks with their own appropriate cup shapes and sizes. Single product coffee has a detailed flavor introduction card, which has a certain reference role for the experience of coffee flavor.
As a chain coffee brand, Seesaw Coffe has a complete company operation system, in addition to stores, coffee roasting room, marketing department, sales department, operation department, brand design department, engineering department, warehousing department and so on. In addition, it has established its own barista training system, rather than copying the SCAA and SCAE systems, and the baristas trained in the store are of stable standards.
